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Tag: Sidharth Ghosh

  • The mandate includes TV media planning, buying and release in US, UK, Canada, Europe, Middle East, Africa and the Asia Pacific region

    Matchbox Media bags the international media account of Sachin film

    By A Correspondent

     

    Matchbox Media, a media arm of ITW Playworx,bagged the overseas media duties of Sachin: A Billion Dreams which releases today (May 26).

     

    The mandate includes TV media planning, buying and release in US,UK, Canada, Europe, Middle East, Africa and the Asia Pacific region.Since the movie captures the star’s cricket and personal life and also reveals few aspects of his life which have never been heard of or seen before, the agency’s first task was to design and implement a communication plan to ensure the movie touches minds of viewers across the globe. Speaking on the association, Anil Thadani, Managing Director and CEO, Cine staan AA Distributors said, “Sachin: A Billion Dreamsis the most-awaited film of the year and we are pleased to associate with Matchbox Media as our media agency. The whole idea was to tap the global markets considering the huge anticipation for the film and Matchbox Media team has successfully executed the same.”

     

    Confirming the win, Sidharth Ghosh, CEO, ITW Playworx said, “We are privileged to work with Cinestaan AA Distributors. We are looking forward to make our presence stronger in the international markets considering the demand for Indian films across the globe.”

     

    Added DipeshNegi and Mohit Mishra, Founders, Matchbox Media:“We are delighted that the makers and distributors of the film have instilled their confidence and given us the opportunity to work on this landmark film.”

     

    The mandate was spread across channels like Times Now International, Sony International, Colors International, Star International, Zee International and B4U International.

     

  • psLIVE, the experiential marketing division from the Dentsu Aegis Network, has facilitated a marketing tie-up of the tea brand 'Parivar' with Umesh Shukla's latest release, 'All Is Well'

    psLIVE allies tea brand ‘Parivar’ with ‘All Is Well’ for effective marketing

     

     

    Today, Bollywood has significantly emerged as an extensive marketing tool that can be used by brands, strategically, to talk to their respective consumers. Therefore, in a bid to exploit this growing trend, psLIVE assisted Sapat International to associate its fastest growing tea brand,  ‘Parivar’ with the movie as the positioning of both the brand and the film exhibit an extremely seamless fit.

     

    Observe: The promos from the ‘All Is Well’ stable clearly suggest that the movie directly targets family consumption – a coherent purpose that Sapat International’s premium tea brand ‘Parivar’ also desires to achieve.

     

    As part of the tie-up, Sapat International has created a co-branded television commercial with ‘All Is Well’ in an attempt to capitalise on this psLIVE-helmed partnership. Says Dr. Nikhil Joshi, Group Managing Director, Sapat International, “It was an extremely important opportunity that was brought to us at the right time. The way it was presented to us by psLIVE, we knew instantly that the integration cannot be missed. The TVC gave us a chance to amplify the association and market Parivar on a massive scale.”

     

    To leverage the integration amongst maximum audience, the brand too is promoting the movie through the co-branded TVC in addition to a print campaign and ‘on-pack’ packaging. ‘All Is Well’ released on August 21. The family entertainer is directed by Umesh Shukla. It features Abhishek Bachchan, Asin, Rishi Kapoorand Supriya Pathak. It is produced by T-Series and Alchemy Productions.

     

    Says Vinod Bhanushali, President – Marketing, Media & Publishing (TV), T-Series, “Umesh Shukla’s scripts are always backed with a certain dose of social consciousness. And with actors like Rishi Kapoor, Supriya Pathak, Abhishek and Asin helming this family narrative, the tie-up between the film and Parivar comes as a natural association. The brand name very well blends with the concept of the film. The tag line created for TVC also speaks about family, values and togetherness which the film speaks about. The integration goes well which has increased the film’s visibility also.”

     

    Commenting on the association, Sidharth Ghosh, Vice President, psLIVE says, “All Is Well seemed to be a perfect fit for the tea brand ‘Parivar’ as both seamlessly blend with each other. This association will increase the brand recall.At psLive, we are extremely delighted having initiated this integration.”

     

  • As part of the tie-up, Sapat International has created a co-branded television commercial with Drishyam in an attempt to capitalise on this psLIVE-helmed partnership

    psLIVE facilitates marketing tie-up between ‘Parivar’ and ‘Drishyam’

    By A Correspondent

     

    psLIVE, the experiential marketing division from the Dentsu Aegis Network, has facilitated a marketing tie-up of the tea brand ‘Parivar’ with Nishikant Kamat’s ‘Drishyam’.

     

    When it comes to movies in India, the concept of co-branded product placements may seem like a much recent phenomenon in the Indian advertising space. The idea of formulating marketing strategies around Bollywood experiences, however, is surely arresting the attention of the brand owners at an accelerated speed. Therefore, in a bid to exploit this growing trend, psLIVE assisted Sapat International to associate its fastest growing tea brand,  ‘Parivar’ with the up-coming movie as the positioning of both the brand and the film exhibit an extremely seamless fit.

     

    The promos from the ‘Drishyam’ stable clearly suggest that the movie directly targets family consumption – a coherent purpose that Sapat International’s premium tea brand ‘Parivar’ also desires to achieve.

     

    As part of the tie-up, Sapat International has created a co-branded television commercial with Drishyam in an attempt to capitalise on this psLIVE-helmed partnership.

     

    Nikhil Joshi, Group Managing Director, Sapat International said, “It was an extremely important opportunity that was brought to us at the right time. The way it was presented to us by psLIVE, we knew instantly that the integration cannot be missed. The TVC gave us a chance to amplify the association and market Parivar on a massive scale.”

     

    To leverage the integration amongst maximum audience, the brand too is promoting the movie through the co-branded TVC in addition to a print and outdoor campaign. The thriller drama is directed by Nishikant Kamat. It features Ajay Devgn, Shriya Saran and Tabu in the lead roles, and produced by Kumar Mangat Pathak, Ajit Andhare and Abhishek Pathak.

     

    Commenting on the association, Rudrarup Datta, VP – Marketing, Viacom18 Motion Pictures said, “Drishyam introduces a brand new genre in the Indian film industry as a ‘family thriller’… The film is based on the tangled lives of two families and reaches out to the same target audience that Parivar tea reaches out to. This was therefore a natural association and we are delighted with this alliance.”

     

    Commenting on the association, Sidharth Ghosh, Vice President, psLIVE says, “Drishyam seemed to be a perfect fit for the tea brand ‘Parivar’ as both seamlessly blend with each other. This association will increase the brand recall.At psLive, we are extremely delighted having initiated this integration.”

     

  • Giovani chose the Fall Winter collection launch event as the key platform to announce Fawad Khan as its brand ambassador

    psLIVE conceptualises on-ground activation for Giovani

    By A Correspondent

     

    psLIVE, the experiential division from the Dentsu Aegis Network, has conceptualised and executed an on-ground event for Giovani – the premium fashion brand for men and women from Future Lifestyle Fashions – to help expand its brand reach.

     

    Held in Mumbai, Giovani chose the Fall Winter collection launch event as the key platform to announce Fawad Khan as its brand ambassador.

     

    Future Lifestyle Fashions relaunched the brand through a glamorous fashion show. Models walked the ramp wearing quintessential Giovani Fall Winter 15 Collection, which was then followed by unveiling of Fawad Khan as the brand ambassador of Giovani.

     

    Talking about the association Rachna Aggarwal, CEO, Indus League, brand division of Future Lifestyle Fashions, added, “Fawad Khan is the perfect Giovani man. He is sophisticated and charming, with an inborn sense of effortless style. He is the one man I’ve seen who wears a Bandhgala like no one else can. He truly personifies the brand and we believe that this association with Fawad Khan will elevate the brand image and help Giovani to reach out to a wider customer base.”

     

    Shibani Mishra, Chief Marketing Officer, Indus League, “A consumer is always trying to personify a brand and thereby linking it to a certain kind of persona that characterizes the brand personality best. Now given the class and élan that Fawad Khan carries himself with, he is natural fit for becoming Giovani’s brand ambassador.”

     

    Added Sidharth Ghosh, Vice President, psLIVE, “We have had a long association with FLF (Future Lifestyle Fashion) and I am glad that we are part of the brand’s journey once more and at a time when it’s rearing up to launch a new story for itself with a new brand face.”