MxMIndia

Tag: Siddhi Desai

  • The digital film conceptualised by Dentsu WebChutney, is a 2020 take on the popular game ‘Never have I ever’

    OkCupid’s #AllyOfLove campaign for pride month

    By A Corrrespondent

     

    Dating app OkCupid has launched its digital campaign #AllyOfLove in support of the community during this year’s International Month of Pride. The digital film conceptualised by Dentsu WebChutney, is a 2020 take on the popular game ‘Never have I ever’.

     

    Said Melissa Hobley, CMO, OkCupid: “The most beautiful, meaningful, and rewarding connections are formed when people are able to identify and are celebrated as their authentic selves. OkCupid’s early brand promise still holds true today with 13 sexual orientations, 22 gender options and over 3,000 questions on the platform, to make sure our users are matched with people on the same wavelength as you. Through the app and the campaign, OkCupid empowers millennials to show who they are and  reminds us that to be an ally of love, one should just be willing to accept and celebrate love in every shade of the rainbow.”

     

    Added Siddhi Desai, Senior Creative Director, Dentsu Webchutney: “At a time when everyone could do with a little extra support, minority communities could do with a whole lot more – and that’s exactly what #AllyOfLove calls for. OkCupid is an ally in itself, and with this campaign, we’re aiming to garner support from people outside the LGBTQIA+ community to join us in standing up for people’s freedom to love whoever they want.”

     

     

  • The relatability of the campaign has seen more than 3500 real stories shared on Instagram organically with #PropahLady

    Puma & Digitas India highlight what it takes to be ‘Propah Lady’

    By A Correspondent

     

    Global sports brand Puma has partnered with Digitas India for its latest campaign ‘Propah Lady’.

     

    Said Siddhi Desai, Creative Director, Digitas India: “Pumais a brand that can impact world narrative and hence we knew the responsibility while taking on this brief. We all agreed we wanted this campaign to live in the post empowered universe, so we decided to represent all those women around us who are bringing a change in this world by normalising a way of life through their everyday choices. That being the starting point, we knew, the first step was to shatter the very definition that had conditioned society for so long. Today, it’s out there. We are glad to see women being so proud of it and organically talking about it. None of this would have been possible without Puma’s conviction. We are also thankful to Team Catnip and every other collaborator. They went all in, heart and soul, to bring this alive.”

     

    Added Debosmita Majumder, Head of Marketing, Puma India : “From being told how to talk, think and act to defining it for themselves, women have changed the meaning of being a ‘proper lady’ in their own individual style. This special campaign by PUMA and our agency Digitas is an ode to all the women who have the gumption to live life on their own terms and write their own rules. Our ambassadors Mary Kom, Sara Ali Khan, Dutee Chand and Anjali Lama’s authenticity in this campaign is very refreshing.”