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Tag: Siddhartha Singh

  • Conceptualised by Famous Innovations, the three films developed portray varied scenarios which are both indoor and outdoor

    Livpure lays importance on the need to save water via #CuttingPaani

    By A Correspondent

     

    Livpure has unveiled its latest campaign #CuttingPaani. Based on the concept of Cutting Chai, a unique culture in India, this campaign brings focus on the very fact that if the quench is of half a glass then one should only take half a glass of water.

     

    Conceptualised by Famous Innovations, the three films developed portray varied scenarios which are both indoor and outdoor, namely, an office setting, a caf̩ and inside a home. The production values are high and the setup is natural establishing the concept of #CuttingPaani and amplifying the fact of optimizing usage of water by taking only what is required. The tagline of the campaign is РAgar pyaas cutting ki hui, toh full glass kyun? Bacha huya paani koi aur pee lega! The campaign intends to rope in relevant influencers to support the message of saving water.

     

    Commenting on the campaign, Sushil Matey, Director-Marketing, Livpure said: “According to Asian Development Bank’s forecast, by 2030, India will have a water deficit of 50 percent. Research also shows that 7 out of 10 people don’t finish their glass of water, which then goes to waste. Livpure was keen to draw attention to this hard reality in a simple and effective manner. Although, there have been very powerful campaigns to spread awareness about water conservation, very few gave practical and doable solutions. With #CuttingPaani campaign, we wanted to highlight the significance of drinking water judiciously. Digital, emerging as a favored medium of communication, we intend to go all out and spread the message far and wide.”

     

    Added Siddhartha Singh, CEO, Famous Innovations: “For any movement to galvanize we need a meaningful, actionable symbol that people can adopt in their everyday lives. Asking for #CuttingPaani represents just that. It’s a small step when you’re eating at a restaurant or visiting someone’s office, but it stands for a thoughtful and progressive mindset. We hope that people will feel proud when they consciously ask someone to give them only half a glass of water.”

     

     

  • Salt's first task will be to drive the communication for luxury residences in the company's flagship project, Island City Center

    Bombay Realty hands over entire communications mandate to Salt Brand Solutions

    By A Correspondent

     

    Salt Brand Solutions has won the mandate to handle mainline and digital communication for Bombay Realty, the realty arm of the Wadia Group. The win comes on the heels of a multi-agency pitch process conducted in August.

     

    Salt’s first task will be to drive the communication for luxury residences in the company’s flagship project, Island City Center (ICC).

     

    Mahesh Chauhan, Founder, Salt said, “The Wadia group has always been a special relationship for us. It feels great to be associated with them again through Bombay Realty. We look forward to creating some memorable work for the iconic properties being created by them.”

     

    Jeh Wadia, MD, Bombay Realty shared, “It has been an active year at the Island City Center with construction in full swing of both the towers ONE ICC & TWO ICC. The time is just right to communicate these key developments to buyers and Salt is the right partner for the strategy and communication efforts for the brand. Salt’s work showcased the right balance of strategy and creative and a sound understanding of luxury branding.”

     

    Siddhartha Singh, CEO, Salt adds, “This is a great opportunity for Salt. What is exciting is that the mandate goes beyond just packaging the offering in the conventional sense, to creating a holistic experience online and on-ground as well. Bombay Realty’s ICC is unique in that it offers true luxury for the home-owner who is not willing to compromise in any way. The campaign will build on this aspect.”

     

  • Salt Brand Solutions is a young, holistic communications organisation, founded in 2011, that aims to be the best new-age business partner for its clients

    Siddhartha Singh named CEO and Arun Divakar is NCD at Salt Brand Solutions

    By A Correspondent

     

    Salt Brand Solutions has rejiged its top management. Siddhartha Singh will take over as Chief Executive Officer and Arun Divakar will head creative as National Creative Director.

     

    Sid, as he is fondly called, is one of the founder members of Salt and till now was Executive Vice President. He has almost two decades of experience across leading agencies like Leo Burnett, Ambience Publicis and Rediffusion – Y&R. His portfolio includes TVS Suzuki, Westside, ICICI Bank, Nerolac Paints, HomeTown, Rasna, DB Realty and many others.

     

    In his new role, Sid plans to “up the ante on product delivery, ensuring it is above industry standard and pushes the agenda of being best new-age business partners to our clients. This is something we have practiced tor the last four years and today feel confident and capable of delivering. In addition, I want to instil brand thinking that cuts through the jargon, brings in simplicity and germinates from a client’s business problem rather than lofty brand ideologies”.

     

    On the other end of the spectrum is Arun Divakar, who will now be responsible for the complete creative portfolio of Salt. He launched his career as an account executive, but quickly realised he was a better art director than the ones he was listening to! He has worked with Flagship and Saatchi & Saatchi in Mumbai, and Classic Partnership, O&M, Y&R and TBWA in the U.A.E, before taking on the role of Regional Creative Director, Pirana which he helped he set up in the U.A.E. In 2014 he moved back to India and joined Salt Brand Solutions.

     

    Defining the road ahead, Mahesh Chauhan, Founder, Salt Brand Solutions, says: “Kali has been the proverbial madman of Salt. His talent coupled with his joie de vivre has transformed our work and culture beautifully. Sid, on the other hand, has been a pillar over the past four years of Salt and has seamlessly transitioned into this role. He is widely respected and brings great gravitas to our offering as an organisation.

     

    With these elevations, I will now be spending my time driving ideas for our clients. This will involve working seamlessly with both the strategy and creative teams. The end objective being consistently superior work for all our partners as well as properties that we develop for ourselves.”

     

  • The smart footwear has already got tech lovers and travellers around the world eagerly awaiting the delivery of the shoes

    Salt Brand Solutions wins mandate of Lechal

    By A Correspondent

     

    Salt Brand Solutions has won the brand mandate for Lechal, the world’s first haptic footwear.

     

    “The entire team fell in love with the shoes. In fact, every member of the pitch team placed their pre-orders as soon as they got the brief.” said Siddhartha Singh, CEO, Salt Brand Solutions.

     

    Krispian Lawrence, Co-founder and CEO of Ducere Technologies, which manufactures Lechal, said, “While we make smart footwear that knows its way around, we look forward to Salt’s expertise in telling us where to take the brand.”

     

    Siddhartha Singh pointed out that, “Lechal would be the first global Indian brand. We are aligning our strategies to match the brand’s ambitions.”

     

    The smart footwear has already got tech lovers and travellers around the world eagerly awaiting the delivery of the shoes.