Tag: Siddharth Biswas

By A Correspondent

Dainik Jagran iNextis running a nationwide B2B umbrella campaign titled Hindia. The campaign was launched last month with a teaser mailer that succeeded in generating much curiosity because of its intriguing title. Unique logo design only added to the attraction and attention. The name and the logo follow the theme idea of bi-lingual reporting as introduced by Dainik Jagran iNextin India, a decade ago.

Coming from the house of Jagran Prakashan Ltd, Dainik Jagran iNextis India’s first bi-lingual newspaper pioneered by COO AlokSanwal.

Explaining the idea of the campaign, Siddharth Biswas, GM, Brand Development, Dainik Jagran iNext said: “In the interest of the advertisers, we have found and marked the boundaries of a virtual nation of sorts and are specifically identifying the not-so-perceived affluent spots of the region. Brands willing to reach the filtered TG and catch the right fishes now have Hindia as the right ocean and iNextas the right hook.”