MxMIndia

Tag: Siddharth Bhardwaj

  • The four-week advertising campaign is running on 2000+ UFO Moviez network screens

    Colors goes to the big screens to market small screen show Choti Sarrdaarni

    By A Correspondent

     

    Colors has launched an in-cinema advertising campaign to promote its show ‘Choti Sarrdaarni’ exclusively on UFO Moviez network of cinema screens. The four-week cinema advertising campaign commenced on December 6 and is running on 2000+ UFO Moviez network screens.

     

    Commenting on the same, Siddharth Bhardwaj, CMO & Head of Enterprise Sales, UFO Moviez said: “To help engage effectively with target audience, the advertisers & marketers are increasingly leveraging cinema’s captive audience and immersive viewing experience. We are glad that the COLORS Team has conceptualized and customized a promo to connect with cinemagoers in a fun and engaging manner. With a network of over 3600 screens, UFO Moviez offers advertisers an unrivaled opportunity to communicate its brand story. We are very confident that the campaign will deliver the desired objective for COLORS and its shows”.

     

    Added Sapangeet Rajwant, Head, Marketing and Digital – Hindi Mass Entertainment, Viacom18: “Cinema has a strong influencing power in India, and so does television. We are using this dual power to create maximum impact and are proud to partner with UFO Moviez. This is a great way of engaging with audiences and to tell our story effectively. We continue to seek such opportunities and experiment with innovations.”

     

     

  • The week long campaign will end on 29th June 2017

    UltraTech Cement to launch in-cinema ad campaign on UFO Digital Cinema network

    By A Correspondent

     

    UFO Moviez announced its partnership with UltraTech foran in-cinema advertising campaign releasing along with the movie Tubelight. As part of the campaign, Ultratech cement would promote their ‘Build Beautiful’ promotional videos on 1000+ UFO Moviez network screens across 19 states in India. The week-long campaign will end on June 29..

     

    Talking about this ad campaign, Siddharth Bhardwaj, Chief Marketing Officer and Head of Enterprise Sales, UFO Moviez, said: “We at UFO Moviez have seen tremendous impetus within cinema advertising as advertisers and marketers are increasingly leveraging cinema’s captive audience and immersive viewing experience to communicate with their target audience in a more engaging and effective manner. Through this partnership, Ultratech will be able to take advantage of UFO’s massive reach during EID release, which has always been a blockbuster weekend in terms of attendance at the theatres. Moreover,release of Tubelight film coincides with the campaign which will certainly ensure the highest possible ROI for their ad spend.”

  • The campaign will be live on 15th October 2016, on UFO network screens

    UFO Framez showcases power of in-cinema advertising in latest campaign

    By A Correspondent

     

    UFO Framez, the cloud based in-cinema retail advertising platform from UFO Moviez has announced the launch of their new advertising campaign with the theme ‘Bade Parde Pe Aao, Dhandha Badhao’. The campaign will be live on 15th October 2016, on UFO network screens.

     

    UFO Moviez is a leader in-cinema advertising space, it has long-term exclusive advertising rights with over 3,670 screens. The aim of the ad campaign is to raise the brand perception and to communicate the prowess of the in-cinema advertising to the local retailers. The campaign narrative is more of a conversation and encourages retailers to target their audience through the ‘Silver Screen’. The ad campaign will be played in five different languages – Hindi, Tamil, Telugu, Malayalam and Kannada. The campaign will also be supported by robust promotional activities and will be leveraged through digital and social media platforms.

     

    The concept of UFO Framez has emerged from the fact that there has been massive boom in the retail sector due to significant rise of incomes and standard of living of people. Retailers want to make the most of this opportunity and are looking at innovative ways to market their products to the consumers.

     

    Speaking about the ad campaign, Siddharth Bhardwaj, Chief Marketing Officer, & National Sales Head – Enterprise Business, UFO Moviez said, “UFO Framez has created a pan India network of DSA’s, each DSA serves as a single point contact for the local retail advertisers to use the local cinema screen to advertise their product and services. Each cinema screen has catchment viewers and UFO Framez helps the retailer’s to use these screens to reach out to their target audience. Most retailers advertise through OOH, newspaper inserts and we are here to change the same through our offering, cinema screen will serve as a digital hoarding and will help the advertiser communicate with the audience in a more engaging and effective manner. This campaign is a set of four creatives and each creative targets one key retail category, we believe that this campaign will help us reach out to our potential retail advertisers and shall help us position UFO Framez as an impactful and effective consumer touchpoint medium of advertising.”

     

    Sheldon Dsilva, Business Head, UFO Framez said, “We’re quite excited to launch our first campaign. We believe our prospective clients will strongly identify with the campaign and would want to capitalize our screens to grow their business exponentially.”