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Tag: Siddharth Banerjee

  • The relationship between the telecom major and the cricket league goes beyond the ZooZoo campaign

    Vodafone scores a Perfect 10 with IPL

     

     

    By A Correspondent

     

    Talk of the Indian Premier League, and other than the title sponsor, if there’s one brand that’s is kinda intrinsically associated with the cricketing tournament, it’s telecom major Vodafone. Right from inaugural tournament in 2008, Vodafone and its advertising agencies have worked extra to be associated with the premier sporting league.

     

    And despite all the controversies around it, Vodafone India has stayed on. However, there’s more to the advertising one sees around the live broadcast. For instance, the large amount of BTL activity at the time of the IPL, including the cricket stadia. The match-signing is now an activity that other brands also like doing, in order to engage with customers and/or their own constituents.

     

    Celebrating a decade of its association with the Indian Premier League, Vodafone India has announced to make the 2017 edition as big as it gets. This year, even as Vodafone and IPL commemorate a decade-long partnership,Vodafone customers and IPL viewers can look forward to many new initiatives. Vivo IPL 2017 starts on April 5 and continues till May 21.

     

    The Vodafone Super Fan that offers Vodafone customers to get the match winning ball signed by the winning captain on live television,takes on a larger avatar in IPL 2017. Then there will be the Zumi Cheer films with the little characters displaying their signature steps.

     

    Another engagement exercise is an opportunity for aspiring Vodafone SuperFans to experience the unique feel of cheering for their favourite team from the front row of the stadium, even if they are not actually in the stadium, but are watching the match from a Vodafone store anywhere in the country.

     

    Said Siddharth Banerjee, EVP – Marketing, Vodafone India: “Vodafone and IPL together have offered unique and engaging experiences to cricket followers and sports enthusiasts over the last decade. We at Vodafone are proud and privileged to have been part of this 10-year journey that has changed sports and cricket in India. If you have loved the iconic Vodafone campaigns over previous editions of IPL, this year is going to be bigger, better and even more action packed. Vodafone Super Fan Ki Super Wish and the chance to cheer from the Front Row will offer exclusive experiences to the Super Fan for the first time. Vodafone customers and cricket lovers can also look forward to enjoying this IPL season with the Zumi Super Cheers celebrating special cricket moments”.

     

    Vivo IPL 2017 starts on April 5 and continues till May 21

     

    Vodafone @ IPLs

     

    Year 1: 2008:: Happy to Help

    :: Link:  https://www.youtube.com/watch?v=Xa5i8Yx9RPk

     

    Year 2: 2009:: Vodafone introduced ZooZoos

    :: Cricket Alerts - https://www.youtube.com/watch?v=Mx5PYo5oNZw

    :: Beauty Tips - https://www.youtube.com/watch?v=LZ5J-RWQuIY

     

    Year 3: 2010:: Campaign: Launch of IVRS (Zoozoos)

    :: Link: https://www.youtube.com/watch?v=_1qpm5K8fIw

     

    Year 4: 2011:: Vodafone 3G: Faster, Smarter, Better (Introducing Super Zoozoos)

    :: Link: https://www.youtube.com/watch?v=0GFr_GSjYPI

     

    Year 5: 2012:: Internet is Fun

    :: Link: https://www.youtube.com/watch?v=pwqNdhzUPpM

     

    Year 6: 2013:: Mobile Internet: Faster Download, sharing, online recharges, games etc

    :: Link:  https://www.youtube.com/watch?v=P0fQHXN1Bd4

     

    Year 7: 2014:: Superior Customer Experience

    :: Link: https://www.youtube.com/watch?v=8GVEiaP3mf0&feature=youtu.be

    :: .Link: https://www.youtube.com/watch?v=a4MPiybKAqA&feature=youtu.be

     

    Year 8: 2015:: Speed is Good

    :: Link:https://www.youtube.com/watch?v=ztDH9ufdhgY&list=PLFIgzNfEWW2XesiPcL0npS_fA_XeHFjZ0

     

    Year 9: 2016:: #BeSuper

    :: Link: https://www.youtube.com/watch?v=iFRMh5kv19k

     

    Other initiatives in IPL

     

    2012 - Vodafone launches Super Zoozoo comic series (The Adventure of Super Zoozoos, New Year videos, Christmas Carols, Diwali & Valentine Day greetings)

    2012- Vodafone SuperFan launched

    2013 – Vodafone Facebook ZooZoos page crosses 10 million fans

    2014 - Vodafone FanArmy

    2016 - ZooZoo Emoji on Twitter - India’s first corporate brand emoji 2016

    2016 – Cheer Slogan – #HakkeBakke  -  https://www.youtube.com/watch?v=WuGr2dVzoC4

    2016 – Vodafone Super Album (75,000+ photographs were collated in an Online Album)

     

  • Vodafone's latest campaign brings alive benefits of this data strong network through everyday life moments

    Vodafone elaborates on benefits of SuperNet 4G in latest campaign

    By A Correspondent

     

    Vodafone’s newest campaign has unveiled a new campaign to create awareness about Vodafone SuperNet 4G through OOH, digital, and on-ground activations.

     

    Said Siddharth Banerjee, Executive Vice President, Marketing, Vodafone India:“Our research and consumer insights indicate that customers are using mobile internet for multiple applications like live streaming, movie download, video calls, etc. Vodafone has invested in building Vodafone SuperNet™ 4G – The Data Strong Network™ to provide a fast and consistent mobile internet experience for our customers. Our latest campaign captures moments from everyday life built on popular use cases to dramatise the benefits of Vodafone SuperNet- the Data Strong Network.”

  • Music composed by MattiBani pays tribute to the Indian farmer

    Vodafone pays ode to farmers via #SaluteOurFarmers initiative

    By A Correspondent

     

    On the eve of India’s Republic Day, Vodafone released a song tribute to Indian farmers with #SaluteOurFarmers- a tribute to the heroes of the soil. In a first of its kind collaboration, Vodafone brought together five popular folk artistes –PadmashriPrahladTipaniya (MP), MooralalaMarwada (Gujarat), Mohini Devi (Rajasthan),Balwinder Mast (Punjab) and Hayat Kahan (Rajasthan)to lend their voice to an anthem celebrating their lives of our farmers.

     

    Said Siddharth Banerjee, SVP-Marketing, Vodafone India: “India has one of the worlds largest farming communities. As you know, agriculture plays a significant role in India’s socio-economic fabric. Vodafone’s endeavour has been to help this community through a service we provide called Kisaan Mitr. With Kisaan Mitr, we have been engaging and enabling more than 15 Lakh farmers for the past year. While Vodafone Kisaan Mitr has empoweredthe lives of farmers across the country,#Saluteourfarmers– is a humble endeavor from Vodafone to salute our farmers and their lives. Republic Day is an appropriate occasion to remind Indians across India of the immense contribution by the farming community to our daily lives. Let us allas a country, celebrate a farmer’s journey in his fields, with a special Musical composition that reverberates with the sounds of nature and each farmer’s special relationship with it.”

     

    The brief to Geometry and Ogilvy was to design a tribute to Indian farmers, the true heroes of the soil, which would also build an emotional connect with Vodafone customers.

     

    The key insight behind effort was that farming is a lonely journey. A farmer finds ways to keep himself entertained in the most natural way- Music. There are various sounds that he experiences on the farm like whistling, singing the glory of Mother Nature, interacting with birds and animals in the fields, etc.#Saluteourfarmers captures those unique sounds of the soil in a unique manner that is lyrically captured.

     

    The video was shot over 12 days in Madhya Pradesh, Punjab, Gujarat, Rajasthan and Maharashtra. The team travelled to remote villages meeting farmers and also recording the sounds of their daily lives.The film features real farmers doing their daily chores..

     

  • Vodafone has launched a 360-degree campaign to support SuperHour with an objective to create a value proposition in the data segment

    Vodafone pushes data with SuperHour

    By A Correspondent

     

     

    Vodafone India has gone aggressive on data and launched a new Super Hour offer that offers free voice and data on hourly basis for customised tariffs and recharges with data packs starting at Rs 16 (for 3G/4G) for an hour but may vary from given the region (circle)..

     

    When asked about the about the thought behind the campaign, Siddharth Banerjee, SVP – Marketing, Vodafone India said: “Data consumption is on the increase in India and consumers are using internet in different ways for different kind of education, different kind of entertainment options and we see explosion in the use of data. Within that there are an array of plans that people have, there are wide variety of mobile internet plans, data packs, etc. We wanted to make the lives of our consumers simple with a dramatic revolutionary product that did not talk the language of MB and GB but talk the language of something that consumers are familiar with, as a construct which is minutes and hours which is why the thought of SuperHour came in or the thought of an hour came in and because we have had an association with SuperNet. So how can you best enjoy while internet on SuperNet with a product like Super Hour making lives of consumers easy by liberating them from any concerns of data usage through a small denomination product called the Super Hour. That was really the thinking behind SuperHour.”

     

    Vodafone has launched a 360-degree campaign to support SuperHour with an objective to create a value proposition in the data segment with TVC ‘More fun to you’ that will help create rapid awareness for ‘SuperHour – unlimited internet entertainment in an hour’ offering. This will be followed by the second TVC which will go on air on January 16, 2017.

     

    Speaking on how much does advertising play a role when the focus for most is around price, Banerjee said: “The most important part is to truly find out the relevant consumer need and if therefore that need can be addressed in a relevant manner, thats when you know you are on to something as a marketer. So, its less about the noise, the clutter, the price, that all comes afterwards but the most important is relevant consumer need – Is there an insight that you can therefore unearth out of that and can you develop something which will be useful and serve that need? We believe that there is a need for worry free mobile internet solution, we believe that it has to be at a smaller denomination rather than a higher price plan and therefore we constructed the SuperHour and we are now advertising it with an attractive price point and of course communication that we believe consumers would love and if our consumer research is anything to go by, they love the two commercials.”

     

    While expressing his thoughts on Vodafone’s distinctive TVCs and campaigns, he said, “Vodafone has always been a brand which has been built on customer needs through various different brand icons. So, when consumers needed a network we had the pug and a network that followed hem. We continue to use the pug, so when we launched Vodafone SuperNet we brought back the pug. Then when we wanted to launch our VAS (Value Added Services) during IPL of 2008, we had ZooZoos and they are much loved and we have continued to use the ZooZoos in different ways on twitter, we continue to do various things with the ZooZoos but I think the core of Vodafone is instances where we are able to empower consumers to be the personal best that they can be and you would have seen that in the Be Super Campaign  – Be a super dad, Be a super sister, Be a super friend and that I believe is something that consumers love. Vodafone continues to build the brand lovingly that we have built over so many years and products like these continue to make us relevant to a large part of the customers that we serve.”

     

  • That was the underlying them as a cross-section talk of how to profit from the mobile-first Indians

    Going mobile-first via Facebook

     

    By Santosh Jangid

     

    Whether it’s banking on the go, catching up on news or flicking through friends’ holidays photos, mobile is the device that has people’s time and attention. It has transformed the way people around the world connect, share experiences and discover new things. Many of the first-time users of internet in India are coming via mobile phones.

     

    This presents a huge opportunity for brands as Facebook has over 166 million monthly active users, of which over 95 per cent users log in via mobile. Facebook is at the heart of a mobile-first shopping journey and can play a significant role to help brands and advertisers reach out to consumers who form a huge and core target audience for them. Speaking to the media in Mumbai on Monday, Umang Bedi, Managing Director, Facebook India started off the session by saying,“Our journey has been focused on connecting people. They said the world is going mobile but that is not correct. The world has gone mobile. India is leading the way on mobile purchases.76% use mobile for e-commerce for exploration, 76% use mobile for shopping, 74% use mobile to post purchases and 42% use mobile to transact/purchase. 90% consumers who seek information on Facebook are likely to buy the product. Facebook is at the heart of mobile-first shopping journey and Facebook users are heavy mobile shoppers. 9 out to 10 e commerce shoppers are active on Facebook.”

     

    Facebook has partnered with India’s top 100 advertisers wherein they have launched their products or engaged with consumer on Facebook which has led to conversions. Some of them include Mondelez, Kingfisher, Tanishq, Goibibo, Adidas, Garnier, Durex, Shopclues amongst others.

     

    Kingfisher launched a new drinks brand on Facebook, bringing its personality to life through vides, photos and slideshow ads aimed at youth on mobile device. Similarly, Goibibo used Facebook, audience network and Instagram to reach Indians on mobile on a massive scale, driving over 15x more installs in three days.

     

    Said Siddharth Banerjee, SVP Marketing, Vodafone on Vodafone’s key learning using digital: “It’s not just about digital marketing in a box but about doing digital marketing in real world. I see three trends in this. The first one being understanding the marketing trends, i.e., What will Facebook/Twitter deliver to my business. The second trend is reorienting creative. We at Vodafone have always understood the value of good story telling. In the last few quarters, we have brainstormed on how to make thump stopping at Facebook. And the third trend is area measurement. Area measurement has enabled us to put more funding. We brought the pug back because the pug connected with our audiences.

     

    Speaking about future of mobile first and digital marketing in India, Ashish Bhasin, Chairman & CEO South Asia Dentsu Aegis Network said ,“Video is very important for us and with JIO and Vodafone coming in market, the data cost will fall and once that happens, the lines between  digital and outdoor and other mediums will blurry. Everybody who predicted 40% will be digital will be proven wrong because by 2020 I think 80-100% will be digital.”

     

    Adding on to what Bhasin said, Siddharth Banerjee averred:’We see great opportunity with m-pesa in the future. We are seeing huge spurs with the payment banks now available. In the future, There will be many Indias within India. There will be a leap from 2G to 4G and we will have the services, offerings to power the road to digitalisation.”

     

    “As the shift to mobile accelerates in India, businesses have to be faster in adopting mobile strategies that reach people at every step of the fragmented commerce journey. We are committed to helping businesses grow .Whether it’s brand building, generating demand, driving leads or sales, we are focused on helping business unlock growth opportunities and help them move their business through solutions that drive results.” said Umang Bedi, Managing Director, Facebook India.

     

    “Mobile, in India, is becoming an integral part of doing business, not just for communications. In some ways, the recent demonetisation decision of the government will further accelerate this process and as a country we will leapfrog a generation, thanks to mobile. It is an integral part of a consumer’s life and brand and purchase decisions. At Dentsu Aegis Network, we want to be at the cutting edge of this revolution, along with our partners like Facebook, to bring the learnings and best practices to India and provide a world class product to our clients” said Ashish Bhasin, Chairman and CEO Dentsu Aegis Network South Asia.

     

  • For salience visibility in BTL, we consider the brand's requirements in specific markets and plan campaigns accordingly, says Siddharth Banerjee, National Head – Brand Communication and Insights, Vodafone India in BTL Baatein… powered by VISCOMM

    BTL Baatein: Siddharth Banerjee, Vodafone India …. Powered by VISCOMM

    An MBA and economics graduate, Siddharth Banerjee is an experienced consumer business leader across Telecom and FMCG for the past 16 years and is currently Senior Vice President (SVP) – Marketing and Head of Brand, Insights, Media, Activation & Digital at Vodafone India.

    In his 15 years of FMCG / CPG experience, including the last 13-odd years in Unilever, Banerjee has worked across country P&L roles and global/ regional brand marketing roles, with exposure across developing and emerging markets. His last role in Unilever was as the Country Marketing Director / CMO and a member of the Management Committee at Unilever Sri Lanka. He has lived & worked across India, Singapore, the UK & Sri Lanka.

    We present to you the ‘BTL Baatein’ of the week which is powered by VISCOMM with Santosh Jangid speaking to Siddharth Banerjee about Below The Line (BTL) advertising, the focus of the company and the balance between ATL (Above The Line) and BTL

     

    How important is BTL to your overall marketing plan?

    BTL is an integral part of our 360-degree marketing approach. Vodafone as a brand has always been active on the BTL front and indeed has been the one to set benchmarks in terms of creating landmark OOH media properties, creating visibility and stature through the medium. We continuously track awareness created by various mediums and OOH is amongst the biggest sources of creating awareness for our brand as well as product messaging.

     

    Can you also specify the range of activities that you undertake as part of the below-the-line advertising and promotion?

    Some of the recent BTL initiatives undertaken by Vodafone:

     

    Durja Puja Pandal-Hopping for Senior Citizens: Vodafone India celebrated this Durga Puja in Kolkata with a difference, by spreading cheer in the lives of senior citizens from the Tollygunge Home and Nabanir Old Age Homes. Legendary danseuse Tanusree Shankar flagged-off a special bus which took the senior citizens pandal-hopping on the auspicious day of Shashti to the five most popular pandals in North Kolkata including Chalta Bagan Durgotsav. For the senior citizens it was an overwhelming experience to meet and interact with Tanusree Shankar.

    Rainwater Harvesting Billboards: To help the drought affected farmers in Maharashtra, Vodafone in association with Kinetic India, had installed 5 Rainwater Harvesting Bill Boards along the New Airport Road in Pune. Rainwater was harvested using the billboards, by creating a U-curved aluminium sheet as a rain water collection funnel on top of the billboards. This funnel was then channeled through a tube to a big tank installed at the bottom of each hoarding, which stored the collected rain water.

    In order to keep a check on the water level in the tank, each tank was installed with a unique Vodafone sim card based water sensor technology. Once the tanks were full, an SMS was automatically sent out to the administration. The water collected in the tanks was then transferred to water tankers and taken to the farmers. We have been able to donate more than 20000 litres of Water to the farmers of Wadebolai Village, Maharashtra.

    Vodafone SuperAlbum – Vodafone SuperAlbum, one of Vodafone’s marquee initiatives for IPL 2016, invited Vodafone customers to click a picture with their favourite mascot – the ZooZoo and become a part of the Guinness World Record.  Cricket lovers and Vodafone customers participated enthusiastically in the Vodafone SuperAlbum by posing with the ZooZoo at IPL cricket stadiums, Vodafone stores, IPL Fan Parks or at nearby malls. Following the stringent parameters set by Guinness World Records, over 75, 000 photographs were uploaded on the specially created portal www.vodafonesuperalbum.com.

    IPL Campaign- Vodafone SuperFan:  Vodafone SuperFan is yet another engaging customer connect initiatives undertaken during IPL.  It has become a platform to fulfill dreams of many cricket enthusiasts to watch the match live from the stadium and meet their sports heroes.

     

    The Vodafone SuperFan contest offers once-in-a-lifetime opportunity for Vodafone customers to take centre stage on a global sporting platform like the IPL. The Vodafone SuperFan flies to the Vivo IPL match in style, is driven to the stadium in a luxury car and watches the match live from the Vodafone enclosure in the hospitality box. Getting the match ball autographed by the winning captain on Live TV is a moment Vodafone SuperFan’s cherish for prosperity.

     

    Can you give a broad idea of your spends pie of ATL v/s BTL?

    We allocate spends depending on various factors such as desired reach, importance and relevance, etc.

     

    Do you prefer to do this through BTL agencies directly or via your existing creative/media agency?

    Vodafone as a brand works basis an integrated marketing plan and Maxus – our agency works according to the overall plan.

     

    In terms of generating results especially from consumers and in B2B, do you find BTL a more sure shot avenue than ATL?

    The marketing activity depends on the marketing objective to target audiences. Hence, there are some cases where BTL does the job (localised messaging, etc) and some cases where ATL is an absolute necessity (rapid awareness creation)

     

    While sales and salience are good indicators of its success, what are the attributes you look at to measure the success of a BTL campaign?

    For salience visibility in BTL, we consider the brand’s requirements in specific markets and plan campaigns accordingly. Vodafone does not need customer awareness or brand recall in most markets, which means that extensive visibility for the brand logo is not the criteria. We try and ensure that any OOH visibility can be stretched to include engagement, where possible, and aggregate the presence generated by store signage, retail assets etc as well.

     

    For tactical campaigns, the first thing to consider would be who you are targeting, and what you aim to deliver via the product / service. We then choose media based on available data about consumers’ media consumption patterns for that TG.

     

    For example, Vodafone U, our lifestyle proposition for youth, created the platform of Million Fun Experiences for the youth to engage and enjoy. Under this umbrella, Back to Campus, a month long campaign in 400 leading colleges across top 50 cities was driven through campus engagements and promoted via social media. Vodafone U is also associating with the much awaited musical drama Rock On 2 to offer exciting experiences to its customers and music lovers.

     

    Vodafone marked the launch of Vodafone SuperNet 4G with the return of its iconic mascot-The Pug. Considering the overwhelming response to the campaign, Vodafone in association with Petfed organised a unique Pug- Parade in Delhi and other key markets. The activities included a host of exciting fun engagements like Fashion show, merchandise like customised T-shirts, Leashes, Collars, Bandanas for all our pug friends, Exciting Photo booths, free pet Grooming session, Free Vet check-up, Games, etc.

     

  • Vodafone's latest campaign Vodafone FLEX – 'Prepaid bana very very aasan' brings back common man approach

    Nawazuddin and Bobby Simha to endorse Vodafone’s latest offering – Flex

    By A Correspondent

     

    Vodafone has launched Vodafone Flex for prepaid customers that comes with no pre-fixed quotas for voice, data or SMS. This gives power to each individual customer to use as per his/her preference and needs, Flex for voice, data, roaming or SMS – all with just a single recharge.

     

    A 360-degree, multimedia creative campaign will propagate the launch and introduce the innovative, new concept of Vodafone Flex  with the credo ‘Prepaid bana very very aasan’. The campaign is being led by actors Nawazuddin Siddiqui and Bobby Simha. This highly vibrant and impactful campaign will be seen across mediums – TV, Print, OOH, Radio and Digital.

     

    The two TVCs – crafted by Ogilvy India – are centered around two core themes on how a consumer gets stuck due to pre-defined quotas that exists in current prepaid products and the other on a continuous dilemma that our consumer has to face while choosing his telecom packs to meet his multiple needs.

     

    Said Siddharth Banerjee, National Head, Brand Communication and Insights, Vodafone India: “Vodafone Flex is a path-breaking product since it guarantees making consumers life simpler while assuring them of great value for money.  Vodafone Flex – Prepaid bana very very aasan campaign talks about simplifying lives of the prepaid consumers. It marks the return of a common man spokesperson approach, which Vodafone has done successfully in the past for the iconic Chotta Recharge campaign led by Irfan Khan. For this campaign, the spokesperson had to be authentic, relatable and could truly live up to brand values. Nawazuddin Siddiqui, man of the Hindi heartland and Bobby Simha with popular following in the Southern states have explained the consumer propositions in their own authentic narrative style to connect strongly with the target audience.”

     

  • It enables users to enjoy a holistic customer experience – seamless login, intuitive and customised interface for post-paid/prepaid and non-Vodafone customers

    Zumi Army arrives to popularise ‘MyVodafone App’

    By A Correspondent

     

    India’s popular TV entertainment property, the IPL is still some months away but a character that’s familiar with the sport and has its origins there, has arrived much ahead of it this year. ZooZoos, or the Zumi Army is back again to woo the audience of the latest offering from Vodafone – MyVodafone App.

     

    Developed on a state-of-the-art platform with intuitive and customised interface, the MyVodafone App provides a personalized experience to postpaid and prepaid customers as well as non-Vodafone customers. The app enables a customer to see his/her usage, plan details, pay bills, buy recharges and bonus cards, get best offers, access their M-Pesa account, recharge/pay bills for friends and family and so much more, giving him/her the power to manage their Vodafone number with their fingertips!

     

    The new television campaign will be supported by rich presence on social media, prominent and a series of on-ground activations will communicate the app’s various features and benefits.

     

    Speaking about the feature rich MyVodafone App, Kavita Nair – National Head – Retail and Digital, Vodafone India said, “Customers are gaining comfort with apps and are using them to shop, subscribe to services and access news/information. Keeping these evolving needs of customers in mind, the MyVodafone App is designed to provide them at their fingertips, a personalised interface of everything that is Vodafone. From accessing their services to managing their accounts or transacting or even getting their problems resolved, the app is a manifestation of Vodafone, on the smartphone.”

     

    Speaking about the theme of this marketing campaign, Siddharth Banerjee, National Head – Brand Communication & Insights, Vodafone India, said “The new MyVodafone App campaign aims at citing feature-led benefits of adopting and using the app, thereby driving home the key point that one can avail of Vodafone services, now on one’s phone. Accordingly a 360 campaign has been designed that clearly establishes MyVodafone App as a one-stop shop for all Vodafone related services. The much loved Zumi army will engage with customers through different mediums, showcasing key features of the all new MyVodafone App.”

     

    The MyVodafone App is available to all Android users and is free to download from Google Play. The app will be made available for other user interphases sequentially.

     

  • The former Unilever Country Manager Marketing in Sri Lanka has taken charge of a position left vacant after Ronita Mitra exited the telecom major in July 2015

    Siddharth Banerjee to head marketing at Vodafone

    By A Correspondent

     

    Former Unilever Country Manager Marketing in Sri Lanka Siddharth Banerjee has taken charge as head of brand marketing and consumer insights at Vodafone.

     

    The position was lying vacant after the exit of Ronita Mitra who left the telecom major in July this year.

     

    His position will also look at activitation and digital media.

     

    In his 15 years of FMCG / CPG experience, including the last 13-odd years in Unilever, Banerjee  has worked across Country P&L roles and Global / Regional Brand Marketing roles, with rich exposure across Developing and Emerging Markets.