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Tag: Siddharath Bindra

  • Account will be serviced from the agency's Gurgaon office

    Taproot Dentsu wins mandate for Biba ethnic wear

    By Our Staff

     

    Taproot Dentsu has been awarded the creative duties for the Indian ethnic brand, BIBA. The account was won following a multi-agency pitch and will be serviced from the agency’s Gurgaon office.

     

    As per the mandate, Taproot Dentsu will create campaigns for BIBA’s ‘2022 spring-summer collection’. The focus will be on the brand’s fresh perspective on today’s woman and its commitment to providing her ample choice in terms of outfits, irrespective of the occasion.

     

    Siddharath Bindra

    Speaking of the association, Siddharath Bindra, Managing Director, BIBA said, “We are excited to partner with Taproot Dentsu as our creative partner for BIBA. They bring to the table a good mix of understanding the category and interesting creative outputs for the same. We look forward to our partnership and creating some great campaigns together.”

     

    Added Abhinav Kaushik, Executive Vice President & Head of Office, Taproot Dentsu Gurugram: “Biba is a well-established brand that every woman has seen, heard of, and at some point, shopped from. To work with such a well-entrenched brand in giving it a contemporary voice that will connect with the woman of today is both exciting and challenging. We are working closely with the Biba team for their upcoming collections and are gearing up to create a fantastic campaign for 2022.”

     

  • The account will be serviced out of New Delhi

    Publicis India wins creative mandate of Biba

    By A Correspondent

     

    Ethnic fashion brand for women Biba has appointed Publicis India as its creative agency. Won after a multi-agency pitch, Publicis India will be providing full-service responsibilities including advertising, strategic direction and brand activation ideas. The account will be serviced out of New Delhi. Biba, it may be recalled, is known for its ‘hat ke’ creative work by Lowe Lintas.

     

    Siddharath Bindra

    Commenting on the appointment, Siddharath Bindra, Managing Director, Biba Apparels said: “I am happy to associate with Publicis as our communication partner for our brand Biba as the company brings quality of experience with them. For Biba; we always look for a partner who can understand and resonate with the aesthetic of the brand and we saw this in the Team and the work they presented. We look forward to partnering with them.”

     

    Srija Chatterjee

    On winning the account, Srija Chatterjee, Managing Director, Publicis India added: “We are delighted to have Biba Apparels as our client. It also feels great that our strategic approach and communication idea found resonance with what Biba has in mind for the Indian market and hope to maintain the brand as a favourite of Indians. To reinterpret a brand’s strength is once-in-a-lifetime opportunity and we are looking forward to working on it.”