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Tag: Siddhant Narayan

  • Four-month-long campaign recognizes the era of HyperTaskers

    OnePlus campaign showcases next generation of smartphone users

    By A Correspondent

     

    OnePlus has unveiled its new creative campaign aligned with the upcoming launch of the new OnePlus 8 series. Recognising the hyper-connected reality of this era, the HyperTaskers campaign celebrates a generation that is future-ready, tech-savvy, and values time.

     

    Addressing the campaign, Siddhant Narayan, Head of Marketing, OnePlus India, said: “OnePlus aims to create innovative, burdenless technology to help our users achieve more. With our users today striving to fulfil a series of aspirations in this fast-paced world wherein every nanosecond matters, we believe that the word ‘multi-taskers’ no longer does them justice. With our ‘HyperTaskers’ campaign, we celebrate a new generation of individuals who thrive across multiple spheres of their lives, while adding fervour to our much-awaited OnePlus 8 flagship series launch.”

     

    The campaign has been conceptualized and implemented by Wieden + Kennedy.

     

    Sharing further insights on the campaign, Gautham Narayanan, Managing Director, Wieden + Kennedy, India, added: “This campaign brings to life the connection between the new OnePlus devices and the HyperTasker generation in a unique way. The new OnePlus flagship series empowers you to achieve more, every second, because, for this generation of multi-taskers, every moment counts. HyperTaskers need tools that are fast, seamless, and powerful enough to enable them to do many things at the same time. They need OnePlus, a company that has always stayed ahead of the curve with its focus on performance and speed.”

     

     

  • Narayan will lead the brand’s ongoing marketing efforts to build its connected ecosystem business in India

    OnePlus appoints Siddhant Narayan as marketing head

    By A Correspondent

     

    Siddhant Narayan

    OnePlus has announced the appointment of Siddhant Narayan as Head of Marketing for India. In his new role, Narayan will be responsible for elevating the brand’s position by spearheading the marketing strategy with the aim of establishing a deeper connection and increasing the brand salience with the Indian consumer.

     

    Notes a communique: “Narayan will lead the brand’s ongoing marketing efforts to build its connected ecosystem business in India. He will play a crucial role towards strengthening OnePlus’ brand positioning, media and creative strategies, along with its community culture and engagement.”