Cureskin, a skincare brand, launches its first television commercial (TVC) campaign titled ‘Skin Hai, Mazak Nahi’. The campaign features OTT actors Shrishti Ganguly Rindani and Ambrish Verma and is conceptualised by Sick Content Studios.
Elaborating on the concept around the campaign, Guna Kakulapati, Co-Founder & CEO at Cureskin said: “Cureskin recognises that healthy skin is more than just aesthetics; it’s about promoting overall well-being and fostering self-confidence. Our ‘Skin Hai, Mazak Nahi’ campaign is designed to provoke a national dialogue around prioritising dermatologist-guided skin health via personalised science-based solutions. Cureskin is dedicated to providing the expert guidance and support necessary for everyone to achieve healthy skin.”
Added Joy Chauhan founder of Sick Content Studios: “I feel we are witnessing a great brand, with a differentiated business model in the making. We are delighted to be a part of this journey. While the category is full of promises, our challenge was to bring forth our dermatologist-first model in a highly cluttered beauty and skincare category. Sincerity, honesty and not trivialising the critical Skin health issues were paramount. ‘Skin Hai, Mazak Nahi’ is a line, which captures the entire intent and essence of the brand’s existence. This campaign will bring to life every aspect of the issues that consumers face in the skin and hair health space.”