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Tag: Shyam Steel

  • Campaign created by Rediffusion

    Virushka features in Shyam Steel TVC

    By Our Staff

     

    Shyam Steel, the producer and manufacturer of TMT bars, has launched a new TVC campaign featuring Virat Kohli and Anushka Sharma. The new TVC has been created by Rediffusion Brand Solutions Pvt. Ltd. and the production house is Cornerstone.

     

    Speaking on the TVC campaign launch, Lalit Beriwala, Director, Shyam Steel said: “The campaign narrative embodies the principle of what Shyam Steel stands as a brand with strength and flexibility at its core. The relationship we share with our closed one at home forms the crux of the strong foundation. The previous TVC’s were also very well received by the audience and the star power of Virat Kohli and Anushka Sharma will help us to establish a strong connect amongst our target group.”

     

    Added Sreeparna Gupta of Rediffusion: “The film narrates the story of simple everyday situations to highlight how flexibility in relationships keep the bond strong over years. Virat Kohli and Anushka Sharma add their own charm and star power that helps to connect with the audience till the last mile.”

     

  • Featuring Bhojpuri actors Pawan Singh and Harshika Poonacha

    Shyam Steel launches new digital campaign

    By Our Staff

     

    Shyam Steel, producers and manufacturers of primary TMT Bars, launched its new digital campaign ‘Apna Ghar’ featuring Bhojpuri actors Pawan Singh and Harshika Poonacha. The campaign aims to create awareness about the solutions provided by the Shyam Steel Apna Ghar App amongst the individual home builders. The film will be promoted digitally with a specific focus on the Bihar, Jharkhand, Odisha and the north-eastern markets.

     

    Shyam Steel has signed Sonu Sood as their Build India Brand Ambassador. The brand is also associated with Virat Kohli and Anushka Sharma as the face of the company.

     

    Speaking on the campaign launch, Lalit Beriwala, Director, Shyam Steel said: “We have received an extremely positive response from our consumers on the Apna Ghar App. The campaign will help us in making the consumers aware on the Apna Ghar App and its benefits. Shyam Steel has always been in forefront with its consumer driven technology and innovation. The App will aim to address all the concerns of individual home builders and scale-up businesses of the dealers by way of opening newer market geographies. Shyam Steel Apna Ghar app will also be an added advantage for us to actively engage with our target audience and business partners.”

     

  • Designed by Creek Creatives

    Shyam Steel campaign with Lovlina Borgohain & Manpreet Singh

    By Our Staff

     

    Shyam Steel producers and manufacturers of primary TMT Bars has launched its new digital campaign featuring Olympic medallists Lovlina Borgohain and Manpreet Singh. The campaign aims to create awareness about the holistic solutions provided by the Shyam Steel Apna Ghar App amongst the individual home builders and send across the brand message that strong foundation is achieved through a perfect balance of strength and flexibility just like Shyam Steel Flexi Strong TMT bars. The digital film campaign has been designed by Creek Creatives.

     

    Director of Shyam Steel Industries Ltd, Lalit Beriwala, said: “It is crucial to pay attention to durability, which depends on flexibility, in addition to strength. The campaign reflects the brand’s thought in connection with Lovlina and Manpreet’s grit and determination to overcome every obstacle and achieve their dreams. The campaign will also help us in making the consumers aware on the Apna Ghar App and its benefits.  Lovlina and Manpreet’s success as an Olympian and top athlete inspires viewers of all ages, which helps the brand build a stronger connection with its target audience in the national market.”

     

    Added Sudipta Chatterjee from Creek Creatives: “It was a wonderful experience to work with team Shyam Steel. The campaign was focused to showcase the strength and flexibility that Shyam Steel has been delivering for the last 69 years. It was really a privilege to be associated with Shyam Steel as a production house and creating a digital campaign for them with national prominent stars of Indian sports like Lovlina Borgohain and Manpreet Singh.”

     

  • The campaign has been created by Mogae Media

    Sonu Sood promotes Shyam Steel in new TVC

    By Our Staff

     

    Shyam Steel producers and manufacturers of primary TMT Bars launched their new TVC campaign featuring Sonu Sood.  It is the extension of Shyam Steel’s “Maksad Toh India Ko Banana Hai” campaign. The TVC campaign has been created by Mogae Media and is directed by Vaibhav Misra.

     

    Speaking on the TVC campaign launch, Lalit Beriwala, Director, Shyam Steel said: “The campaign narrative embodies the principle of what Shyam Steel stands as a brand. We at Shyam Steel aim to build the nation by assisting people in building their dreams. The TVC reflects the brand’s thought in connection with Sonu’s exemplary work in assisting people achieve their dreams. Through this campaign we are looking to establish a deeper connect with our target audience.”

     

    Added Harish Arora, Creative Director, Mogaé Media: “With Shyam Steel Flexi Strong TMT bars TVC, we’ve tried to ignite the dreams of millions of youth in this country. The youth of today is well prepared to reach the pinnacle of success in the new India.  And rest of the glory was added by the exceptionally polished actor and a great human being – Sonu Sood.”

     

  • The TVC has been created by Roadshow Films Private Limited

    Olympic medallists feature in Shyam Steel campaign

    By Our Staff

     

    Shyam Steel, producers and manufacturers of primary TMT Bars, launched its new TVC featuring Olympic medallists Lovlina Borgohain and Manpreet Singh. The new TVC is a continuation of their “Maksad Toh India Ko Banana Hai” campaign. The TVC has been created by Roadshow Films Private Limited and directed by Aritra Sen and Sourya Deb.

     

    Speaking on the TVC campaign launch, Lalit Beriwala, Director, Shyam Steel said: “The campaign narrative embodies the principle of what Shyam Steel stands as a brand. The TVC reflects the brand’s thought in connection with Lovlina and Manpreet’s grit and determination to overcome every obstacle and achieve their dreams. We at Shyam Steel aim to build the nation by assisting people in building their dreams. Through this campaign we are looking to establish a deeper connect with our target audience.”

     

  • To feature in the brand's print and digital campaigns

    Shyam Steel signs medallist Lovlina & Manpreet as brand ambassadors

    By Our Staff

     

    Shyam Steel, producers and manufacturers of TMT Bars, has appointed Olympic medallists Lovlina Borgohain and Manpreet Singh as its brand ambassadors. As a part of the association, the two will be included in Shyam Steel’s print and digital campaigns pan-India.

     

    Commenting on the association, Lalit Beriwala, Director, Shyam Steel said: “We are proud to welcome Lovlina and Manpreet into our Shyam Steel family. Their journeys are epitomes of perseverance, strength and determination, which are also affiliated with our core brand philosophy. We at Shyam Steel are optimistic that their personas will surely create a positive impact on the brand ‘Shyam Steel, reinforcing the values that the brand stands for.”