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Tag: Shweta Bachchan Nanda

  • The ad campaign marks Shweta Bachchan Nanda’s debut with father Amitabh Bachchan

    Kalyan Jewellers unveils new campaign with focus on trust

    By A Correspondent

     

    We’ve read about it already and now the TVC is here. Kalyan Jewellers has launched its new TVC featuring brand ambassador Amitabh Bachchan along with his daughter Shweta Bachchan Nanda. For the first time, the audience will see the off screen father daughter duo playing onscreen father daughter in a rural North Indian small town setting. The TVC emphasizes the values of trust that the brand attributes itself to.

     

    Speaking about the campaign, TS Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers said: “We have a long association with the Bachchan family. They have successfully represented our brand over the years and we are extremely excited to have Shweta Bachchan Nanda on board our latest campaign. As a brand, Kalyan Jewellers stands for Trust, and this TVC successfully showcases our ideology of standing up for what is right.”

     

    Speaking about the ad film, Kartik Smetacek, L&K Saatchi & Saatchi added: “The insight came from a very rich space. Trust does not just mean being honest when everyone is watching, but it is also about being truthful when no one is looking. It is about a deep rooted sense of right and wrong and not being a part of anything that would shake ones trust – not even the smallest of the things.”

     

     

  • The lady will feature in the brand’s latest TV campaign along with her father Amitabh Bachchan, who has been Kalyan Jewellers’ global brand ambassador since 2012

    Now Shweta Bachchan Nanda also gets into acting mode, albeit in a Kalyan Jewellers ad

    By A Correspondent

     

    Leading jewellery brand Kalyan Jewellers has roped in Shweta Bachchan Nanda as an influencer. The lady will feature in the brand’s latest TV campaign along with her father Amitabh Bachchan, who has been Kalyan Jewellers’ global brand ambassador since 2012.

     

    The father-daughter duo will enact the special bond they share on film for the first time. The ad film, scripted by L&K Saatchi & Saatchi and directed by GB Vijay from Sculptors Production, narrates the story of a father and daughter, while also echoing the values of trust and transparency, that brand Kalyan Jewellers stands for.

     

    Said Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers: “We are extremely delighted that Shweta has consented to participate in a Kalyan Jewellers brand TV campaign. We have had a long association with the illustrious Bachchan family, with both Mr and MrsBachchan representing the brand globally. We believe that audience will love to see the film wherein, both, Shri Amitabh Bachchan and Shweta play the role of a father and daughter, in an ad film for the first time. As a brand Kalyan has always celebrated the bonds of family and relationships and the new film epitomizes family values. Shweta’s design inputs will also augment Kalyan’s chic and trendy signature collections.’’

     

    The TVC, which is also being shot in Malayalam will have Manju Warrier playing the role of Amitabh Bachchan’s daughter. The advertisement is expected to go on air in July. For the moment, we have to make do with the stills.