MxMIndia

Tag: Shujoy Dutta

  • He has been the planning lead on brands like Airtel, Hero Motocorp, etc to name a few

    JWT elevates Shujoy Dutta as Head of Planning, Bengaluru

    By A Correspondent

     

    Shujoy Dutta

    Shujoy Dutta has been appointed as the Head of Planning for J Walter Thompson’s Bengaluru office. Dutta has been with J. Walter Thompson for over nine years and in his last role at JWT Delhi, he has been the planning lead on brands like Airtel, Hero Motocorp, etc to name a few.

     

     

    Bindu Sethi

    Announcing the appointment, Bindu Sethi, Chief Strategy Officer, J Walter Thompson said; “Shujoy, is an author and a story teller. The humans in his stories are people you want to love or trample; the response is strong and emotional. He constructs his brand stories to get noticed, to shift behavior. Shujoy, is a treat for clients and colleagues. I look forward to seeing Shujoy build strong brands and stronger client relationships.”

     

    Commenting on his new role, Dutta said; “I’m very excited about my new role. This city has tremendous potential and JWT Bangalore packs in significant Creative firepower. So, I look forward to forging new partnerships and creating a bouquet of memorable work, and of course, consuming lots of filter coffee.”

     

     

  • The tagline ‘PranJaaye Par Pulse Na Jaaye’ establishes the magnetic appeal of Pulse candy

    DS Group rolls out second film for Pulse candy

    By A Correspondent

     

    Pass Pass Pulse has rolled out its second TV commercial. The TVC has been conceptualised by J. Walter Thompson.

     

    Speaking on the brand, Shashank Surana, VP, New Product Development, DS Group said:“Pass Pass Pulse has redefined the hard boiled candy space and it is our constant endeavour to strengthen the consumer base by increased product offerings and focused customer interface. This new TVC highlights the love that consumers have for Pulse candy and the temptation they offer or forego to get one. Through this high decibel campaign we intend to extend our consumer connect and also show gratitude to our customers, who made Pass Pass Pulse a roaring success; by offering a Paytm cashback scheme.’’

     

    Added Shujoy Dutta, Vice President & Executive Planning Director, J. Walter Thompson:“Our first commercial on Praanjaaye par Pulse najaye established the irrational love for Pulse. With the second ad we had to take the narrative further, into newer, masaledar, less life-threatening situations while keeping the quirky, craze for the brand alive.”

     

     

  • The tagline 'PranJaaye Par Pulse Na Jaaye' establishes the appeal of Pulse candy

    JWT works up a humorous tale for Pulse candy

    By A Correspondent

     

    Pass Pass Pulse, the candy from DS Group, has rolled out its first TV commercial with a tag line of ‘Pranjaaye par Pulse najaaye’, with quirky and humorous examples of how far people can go to save their favourite Pulse Candy.

     

    The first TVC, conceptualised by J. Walter Thompson Company, is the master commercial that outlines the length to which people will go to hide their Pulse Candy and also the extent people will go to get their hands on a Pulse Candy.

     

    Speaking on the brand, Shashank Surana, VP, New Product Development, DS Group said, “Pass Pass Pulse has been a category disruptor and was an instant hit with the consumers across age groups since its launch. Thus, the idea was to create a campaign, which can reiterate the love of consumers for the Pulse candies. The TVC beautifully showcases this emotion, demonstrating the popularity of the candy. With the launch of this humorous TVC, our endeavor is to take the brand’s popularity to the next level and further strengthen the consumer connect.’’

     

    Said Shujoy Dutta, Vice President and Executive Planning Director, J. Walter Thompson Company:“It’s well-known that candy is an impulse purchase and normally we would assume that this would appeal to the children. But when we were commissioned to work on the brand we discovered that the appeal of the candy spanned all age groups. Consumers enjoyed it so much that they were also buying them in jars – and during the development of the campaign we heard that the demand outstripped the supply and it became difficult to get your hands on the candy.”

     

    Speaking about the TV commercial, SundeepSehgal and Siddharth Prasad (Executive Creative Directors, J. Walter Thompson Company) said: “The challenge of working on a candy campaign is that the category has already seen a large volume of work and expectations from candy advertising are high. We were looking for a unique, fresh take that would give people yet another reason to love Pulse. We noticed that people in office wouldn’t keep Pulse on their tables, but in a drawer or behind a book or something. A little game of hide and seek was playing out right in front of us, and that’s where the campaign idea came from.” Commenting on the line ‘PranJaaye, Par Pulse Na Jaaye’ they said “it’s a quirky reflection of how people protect their Pulse candy.”

     

  • The communication will also be launched on digital media comprising of video, mobile, display and social media platforms

    For Jeevansathi, it’s important that one ‘Be Found’

    By A Correspondent

     

    Jeevansathi.com has unveiled its new TVC around the concept of ‘Be Found’. The idea behind this concept is to do away with the traditional approach of looking for matches and instead, focus on providing a platform where prospective matches can find each other. To communicate this approach in the first phase, the new TVC by Jeevansathi.com will go on air on 22nd January, 2016 with a TV campaign across 15+ channels and will have language edits as well.

     

    The communication will also be launched on digital media comprising of video, mobile, display and social media platforms. The digital campaign will run across the website and external media platforms as well.

     

    Created by JWT, the TVC represents a new generation who instinctively choose their life partner. It opens with an after meeting conversation in an office setup where the boss tells the employee to come with his wife for the office party and in response the employee tells him that he is still single and looking for one. After that, the TVC progresses with the person explaining his journey of having met a lot of women but not the perfect one and urges you to logon and come on to the portal to be discovered or found by the one perfect for you.

     

    Commenting on the campaign, Sumeet Singh, Group Chief Marketing Officer, Info Edge (India) Limited, said “With this innovative campaign, we are introducing a fresh approach towards matrimony in India. The new communication aims at registering a thought in the minds of people to look at matrimony from the view point of “Be Found” rather than looking for a match. It ultimately enhances the experience of a person who is registered on jeevansathi.com to arrive at a platform where the prospective match is waiting for him/her.”

     

    Shujoy Dutta, Executive Planning Director, JWT, added “In “Be Found” we have a strategy that separates us from the rest of the online match-making portals. In India, logging onto a portal to find a prospective spouse is stressful and without romance. However, we’ve inverted that, by making logging-on the act that helps you connect with that Mr. or Ms. Right who is probably looking for you.  From being a person who has to do the hard work of finding and screening, we’ve made the candidate feel special by being the one who is found.”