By Our Staff
Tata Capital, the flagship financial services company of the Tata Group, unveiled a new campaign featuring cricketer Shubman Gill. The campaign comprises five films, a key brand film and four shorter product films.
Speaking about the campaign, Abonty Banerjee, Chief Operating Officer- Digital and Marketing, Tata Capital said: “The essence of the campaign thought is to portray Tata Capital as an enabler in the financial journey of our customers, while allowing them to focus on life’s beautiful moments. Khoobsurat chinta are those beautiful ‘worries’ which we enjoy thinking about, such as the colours of a new home or the venue for a wedding. The campaign uses Shubman’s life story as a metaphor of how one can focus on the more meaningful things in life when financial worries are taken away.”
Ceat Ltd announced its association with Shubman Gill, one of the rising stars of the Indian men’s U- 19 cricket team. This bat endorsement deal makes Gill a part of Team Ceat which also has the likes of Rohit Sharma, Ajinkya Rahane, Ishan Kishan and women cricketer Harmanpreet Kaur.