Tag: Shubman Gill

  • Shubman Gill stars in Tata Capital campaign

    By Our Staff

     

    Tata Capital, the flagship financial services company of the Tata Group, unveiled a new campaign featuring cricketer Shubman Gill. The campaign comprises five films, a key brand film and four shorter product films.

     

    Speaking about the campaign, Abonty Banerjee, Chief Operating Officer- Digital and Marketing, Tata Capital said: “The essence of the campaign thought is to portray Tata Capital as an enabler in the financial journey of our customers, while allowing them to focus on life’s beautiful moments. Khoobsurat chinta are those beautiful ‘worries’ which we enjoy thinking about, such as the colours of a new home or the venue for a wedding. The campaign uses Shubman’s life story as a metaphor of how one can focus on the more meaningful things in life when financial worries are taken away.”

     

  • Shubman Gill celebrates Engage Intense of ITC

    By Our Staff

     

    ITC Engage has launches its new range of deodorant Engage Intense with cricketer Shubman Gill as brand ambassador. The film is conceptualised by Ogilvy India and is directed by Vijay Sawant.

     

    Said Sameer Satpathy, Divisional Chief Executive, Personal Care Business, ITC limited: “It is indeed motivating to witness the changing attitudes towards success and achievement. Many young people are more willing to take risks and pursue their passion and dreams, even if it requires enormous hard work and facing uncertainties. It is this journey of the zeal for performance that Engage Intense celebrates. With Shubman Gill, Engage Intense celebrates the strength of performance not only metaphorically but also in the product promise.”

     

  • Picasso Cinematics ropes in cricketing stars in new TVC

    By Our Staff

     

    Picasso Cinematics, a Mumbai-based production company, has launched its latest TVC starring cricket stars Hardik Pandya, Shubman Gill, and Kane Williamson for Capri Loans.

     

    It is produced and directed by the Nakul Roshan Sahdev (known for Gully Boy and Pagglait) and award-winning filmmaker Kabeer Khurana.

     

    Said Mahesh Chauhan of Salt Brand Solutions: “We were pleased with the execution of the project. The team at Picasso is creative, patient and  highly efficient.”

     

    Added Sahdev: “We’re excited to have worked with such talented individuals on this project and to have produced a TVC that captures the essence of Capri Loans’ services while showcasing the skills of these amazing cricketers,” said Kabeer Khurana, cofounder of Picasso Cinematics. “Our team worked tirelessly to create a visually stunning advertisement that we’re sure will resonate with audiences.”

     

  • Shubman Gill & E-Gaming Federation launch drive for responsible play

    By Our Staff

     

    E-Gaming Federation (EGF), an organization representing online skill gaming operators in India, launched ‘Asli Gamer’ campaign to promote responsible gaming practices among players.  It onboards cricketer Shubman Gill and rapper Naezy to promote and encourage the adoption of responsible gaming practices.

     

    Reiterating EGF’s commitment to player protection and responsible play, the thought-provoking campaign outlines the promising standards of responsible gaming aiming to educate players and protect them from any adverse consequences of online gaming.

     

    Said Sameer Barde, CEO, E-Gaming Federation: “Player protection and Responsible gaming have been at the core of EGF’s self-regulatory standard for the past 4 years. For industry, we have always emphasized the importance of enabling and facilitating responsible gaming for the players and platforms that promote fair and transparent play. Our certified operators already implement our Code of Conduct meeting requirements that require features like daily monthly limits, self-exclusion, assisting vulnerable players, protecting player data, ensuring secure payments, and maintaining responsible marketing complying amongst other things. Whilst Industry continues to do its best, at the end of the day, responsible gaming also comes down to the individual. The ‘Asli Gamer’ campaign is our proactive approach to empower players with the knowledge and tools to ensure responsible gaming is top of mind for them. As the next step, we will also organize an awareness drive focused on the five principles of EGF’s ‘Responsible Play’ model.”

     

     

  • My11Circle unveils new campaign

    By Our Staff

     

    Games24x7, the online skill gaming company, has unveiled a new campaign for its fantasy platform My11Circle featuring cricket icons like Sourav Ganguly and VVS Laxman and emerging talent Shubman Gill and Ruturaj Gaikwad. The 14-film ad campaign is designed and created by The Script Room.

     

    Speaking on the launch of the campaign, Saroj Panigrahi, Vice President, My11Circle said: “My11Circle has emerged to be one of the top fantasy sports platforms in India witnessing 100 percent growth in user base last year. This is a testimony of our commitment to provide intuitive and personalised gaming experience to the players and rewarding their skill and passion for the game.”

     

    Added Ayyappan Raj, Co-Founder, The Script Room: “It has been a great experience working with the My11Circle team again, and co-creating an interesting campaign for the IPL. We came up with the thought ‘My11Circle is offering the biggest prize, now everything else will look small’. And we wrote a bunch of interesting scripts – keeping in mind the duration of the films, the celebrity time and executional constraints. With fantastic direction and international quality VFX, Achowe and the team at Chalk & Cheese made the idea come alive brilliantly. We’re very happy with the way the campaign has come about, and we are positive that it will be well received.”

     

     

  • Shubman Gill signs bat endorsement deal with Ceat

    By A Correspondent

     

    Ceat Ltd announced its association with Shubman Gill, one of the rising stars of the Indian men’s U- 19 cricket team. This bat endorsement deal makes Gill a part of Team Ceat which also has the likes of Rohit Sharma, Ajinkya Rahane, Ishan Kishan and women cricketer Harmanpreet Kaur.

     

    Commenting on the endorsement deal, Nitish Bajaj, Vice President – Marketing, Ceat Limited, said, “We are glad to sign the endorsement deal with the U-19 world cup star performer Shubman Gill.  At Ceat we strive to recognise fresh talent and encourage them in their cricketing journey. We believe that Shubman has all the required qualities to become a future cricketing superstar of India. We wish him all the very best and welcome him to the Ceat family.”