MxMIndia

Tag: Shubhra Kakkar

  • As non-executive Chairman

    Media Marketing Compliance appoints Nick Manning

    By Our Staff

     

    Media Marketing Compliance (MMC) has announced the appointment of Nick Manning into the new role of Non-Executive Chairman, as the company gears up for the next stage in its expansion. MMC provides specialist expertise in contract compliance management and verification worldwide, enabling full adherence to agreed contractual terms by marketing agencies across all categories. It is headed in India and Southeast Asia by Shubhra Kakkar.

     

    According to a communique, Manning’s role at MMC will be to broaden the range of the company’s services as the complexity of marketing and media continues to demand heightened independent scrutiny by advertisers, especially in Retail Media, Connected TV and Social Commerce.

     

    Said Stephen Broderick, Managing Partner of MMC: “We are delighted that Nick has agreed to join MMC as he continues to be at the forefront of the media transparency debate. His experience will help MMC continue to adapt and develop our services, ensuring that our clients are protected in an industry that feels like it changes on a daily basis.”

     

    Added Manning: “As marketing becomes increasingly complex, advertisers need experts to guide them to the most appropriate terms with their commercial partners and then require strong governance of contract delivery. In only three years MMC has established a strong position in its market, and I look forward to helping the company consolidate and expand its services.”

     

  • Launches India office

    Media Marketing Compliance hires Shubhra Kakkar as MD

    By Our Staff

     

    Shubhra Kakkar
    Shubhra Kakkar

    Media Marketing Compliance, the independent global marketing compliance consultancy, has appointed Shubhra Kakkar as Managing Director. She will be launching an office in India, based in Mumbai.

     

    In her previous role as VP of Marcomms at Firm Decisions, she led media and creative agency audit and advisory projects. Before working in auditing, she held roles at Edelman India and The Practice – Porter Novelli, advising Hewlett Packard, LinkedIn, and Tata Consultancy Services.

     

    Commenting on the appointment, Media Marketing Compliance CEO, Stephen Broderick, said: “We continue to receive demand from global clients to include India in its audit programs. It has increasingly become a key market, boasting year on year growth in marketing spend for some time, but it is one with complex practices and a need for greater transparency. Shubhra and I have worked together previously, and I am delighted she is joining us to launch a permanent office in India. It will help us sustain existing client relationships in that market, build new ones, and to work closely with organisations such as the Indian Society of Advertisers.”

     

    Added Kakkar: “Earlier this year, both Dentsu and Magna predicted that ad spend in India is set to grow faster than any other global region in 2021/22. It is a crucial time for our clients to ensure that this investment is properly managed, and we want to become known for bringing transparency to a fascinating, rapidly developing market. I am pleased to be joining Media Marketing Compliance and their growing global team.”