MxMIndia

Tag: Shubhodip Pal

  • The mandate includes digital marketing, creative communication, influencer and content marketing

    Arm Worldwide wins digital mandate for Revolt Intellicorp

    By A Correspondent

     

    Arm Worldwide has been awarded the digital duties for Revolt Intellicorp, the new electric motorcycle venture announced by Micromax co-founder Rahul Sharma. The mandate was won following a multi-partner pitch in February 2019 and will be operated from the headquarters of Arm in Gurugram.

     

    Shubhodip Pal

    Said Shubhodip Pal, Chief Marketing and Business Development Officer: “While shortlisting our agency partners, we wanted to work with like-minded people who share our vision of making this electric dream for India a reality. We are happy to have Arm Worldwide as part of the mix; they are a young group with fresh ideas and that is crucial for a new start-up and brand like ours. It is great to have Arm on board as we roll out to bring India’s First AI enabled Motorcycle to our consumers in July 2019.”

     

    Ritesh Singh

    Commenting on the win, Ritesh Singh, Co-Founder and Managing Director, Arm Worldwide, said: “We are thrilled to be the partner of growth for Revolt Intellicorp. The automobile category is going through a transformation globally and Revolt Intellicorp will be leading this in India. The day I rode the electric motorcycle, I was sold; I knew that this is a Unicorn in the making. We had/have no category case studies to take inspiration from, no set industry benchmarks as electric automobile business is new, which was good in one way. It pushed us further and our way of looking at the brand journey for success came out to the accepted winning formula for team Revolt. We are ready to write another mega success story and this time, we are going to break all our records for the brand, both in terms of business and brand.”

     

     

  • Shubhodip Pal elevated to Chief Marketing & Commercial Officer as Shubhajit Sen decides to pursue other opportunities

    Micromax announces senior leadership changes

    By A Correspondent

     

    Shubhodip Pal

    Micromax Informatics announced the appointment and elevation of Shubhodip Pal as its new Chief Marketing & Commercial officer and Group Head for VAS and online sales. In his previous role at the organisation, Pal was the Chief Operating Office at YU Televentures, a 100 per cent subsidiary of Micromax Informatics. The announcement comes in light with the current Micromax CMOShubhajit Sen deciding to move on to pursue other interests.

     

    Commenting on Shubhodip’s appointment, Rahul Sharma, Co-Founder, Micromax Informatics said: “Shubhodip has been instrumental in brand development for Micromax at various stages – be it his previous role as the CMO for the company or his most recent role as the COO for YU. As Micromax takes a new growth trajectory in 2017, focusing on becoming an evolved player across categories, Shubhodip with his added responsibilities will play a vital role in growing the brand.”

     

    On Sen’s exit, Sharma said: “While Shubhajit has decided to pursue other interests, his contribution in the past two years has been immense and we would like to thank him for his contribution and wish him great luck ahead.”

     

     

     

  • After having built YU as a leading online brand, this year the focus will be to deliver the brand narrative in a refreshed way

    Yu appoints Contract as its creative agency

    By A Correspondent

     

    YU has appointed Contract Advertising as its creative agency for its overall brand campaign. YU has witnessed tremendous growth in first year of its launch and announced products including Yureka, Yuphoria and Yutopia. After having built YU as a leading online brand, this year the focus will be to deliver the brand narrative in a refreshed way.

     

    YU has built a noticeable presence for the brand and its products through well engaged social campaigns and by being close to its users and their feedback through community networks. YU is not only focusing on a true hardware driven smartphone experience but a complete consumer experience that’s enhanced by an impeccable software as well. Contract has been mandated to build this communication amongst the new age, all hooked in target consumers.

     

    “This is an extraordinary time for us at YU Televentures,” said Shubhodip Pal, Chief Operating Officer, YU Televentures. “We have had a wonderful first year building YU as the No. 1 online brand with a connected community and a huge follower base. We are looking ahead to create and execute more successful campaigns with Contract Advertising.  We are also looking forward to harness Contract’s expertise to reach out to our diverse range of consumers through exciting campaign and in the process build YU as a premium technology brand. Our first campaign breaks on 1st June with our new flagship Yunicorn.”

     

    Commenting on the appointment, Rana Barua, CEO Contract India, “We are excited to partner this new age brand with a pioneering eco-system and believe that it is poised to be the next big thing in premium handsets category. What is more heartening is the idea our Delhi Creative team presented at the pitch was bang on and is now being taken forward as the new thought. We look forward to a long and enriching relationship with YU, a fully owned subsidiary of Micromax.”