MxMIndia

Tag: Shriram Iyer

  • To accelerate its outreach to the SMB sector

    Manoj Bajpayee to feature as brand ambassador for MyBillBook

    By Our Staff

     

    FloBiz, a startup that is building a neobank for small- and medium-sized businesses, has announced its association with actor Manoj Bajpayee. The Bengaluru-based fintech aims to accelerate its outreach to the SMB sector and promote the adoption of its flagship product MyBillBook – a simple to use GST billing and accounting software – with Manoj Bajpayee as brand ambassador.

     

    Said Rahul Raj, Co-founder and CEO of FloBiz: “The ‘Business Ko Le Seriously’ campaign is our first step towards creating a relatable and trustworthy brand for MyBillBook, targeting ambitious business owners across the country. We’re extremely thrilled to join hands with Mr. Manoj Bajpayee to communicate our mission and the product’s value propositions to the small business community over the next one year. Manoj’s universal charisma and mass appeal, coupled with the inspiring story of his journey from a humble beginning to critically acclaimed fame, is sure to resonate with the SMBs. The team thoroughly enjoyed working with the incredibly talented artist, who brings such passion and conviction to his work.”

     

    Added Shriram Iyer, co-founder and chief creative officer of Tilt Brand Solutions said, “The FloBiz team was very clear about the brief right at the outset. As a brand, they genuinely believe in the power of SMBs and their impact on our economy. However, while these business owners have big ambitions and strong drive, they lack the necessary technological tools that are otherwise available to bigger companies and corporations. This led us to realise that what the SMB owners need is a nudge in the right direction to propel their businesses by adopting a powerful software like MyBillBook.

     

  • The digital campaign stars actor Kunaal Roy Kapur

    Licious leans on Tilt for new campaign

    By Our Staff

     

    Licious, the online brand that sells fresh meat and seafood brand, has rolled out a digital campaign titled #FasterChef featuring actor, director and podcaster, Kunaal Roy Kapur. Created by Tilt Brand Solutions, the campaign is an ode to good food and the great joy of sharing a meal with your friends.

     

    Commenting on the new campaign, Simeran Bhasin, VP Brands and New Venture, Licious said: “As a brand that celebrates the love for meat, Licious is committed to making cooking and eating at home a joyous experience. Our RTC range of products provide authentic taste, without the use of any artificial additives, for the most memorable gourmet experiences in a completely hassle-free and swift manner. The latest digital campaign talks just about that. Our consumer research also indicates how the young & the savvy are discovering the joy of a hearty home cooked meal. Millennials are the new Gastronauts- a keen & dedicated admirer of great food and we are now engaging in active conversation with them. Men are also a large part of the Gastronaut demographics. You can see that being reflected consistently through all our communication. The new ad films are fun and engaging, which are sure to entice the young & the young-at-heart alike.”

     

    Added Shriram Iyer – Chief Creative & Content Officer, Tilt Brand Solutions who collaborated with Licious to create the films: “Licious Ready to Cook helps anyone put together a delicious platter within minutes. This very clear and solid proposition allowed us to leap to a simple idea “FasterChef”. When a bunch of friends drop in uninvited and make demands of the host Kunaal, he surprises them with his culinary skills. He produces meaty delights within 8 minutes and shocks his buddies. He then further shuts them up by coming up with the title “FasterChef” for himself. The film also places Licious RTC in a familiar urban milieu. Banter between friends laced with repartee allows for an easy and organic landing of the product message and the brand’s promise” For the love of meat”

     

  • Encourages users to build the best team on the Dream11 App

    Tilt Brand Solutions partners with Dream11 for campaign

    By Our Staff

    Fantasy sports platform Dream11 has launched an ad campaign in association with Tilt Brand Solutions. The campaign encourages users to apply their skills to build the best team on the Dream11 app. There are 12 films in all, six of which are part of the #TeamHaiTohMazaaHai campaign. The other six films are part of the #Dream11PeDimaag campaign. It features MS Dhoni, who urges the viewers to use their “dimaag” on Dream11.

    Said Vikrant Mudaliar, Chief Marketing Officer, Dream Sports & Dream11: “Our partnership with Tilt Brand Solutions has delivered successful and memorable campaigns in the last three years. The 2021 IPL advertising campaign features films that bring together the joy of playing cricket with friends as a team, making it extremely relatable to all cricket fans.”

    Added Shriram Iyer, Chief Creative and Content Officer, Tilt Brand Solutions: “Each year we set out to bring alive Dream11’s mass appeal on the country’s biggest stage while keeping the cricket fan bang in the middle of it all. While our first campaign, #TeamHaiTohMaazaHai brings together the country’s 2 biggest passions – Cricket and Bollywood, our second campaign, #Dream11peDimaag urges fans in a fun way to use their knowledge and intelligence in this game of skill.”

     

     

  • StudioT is a through-the-line creative asset development studio

    Tilt Brand Solutions launches StudioT

    By A Correspondent

     

    Brand and communications consultancy Tilt Brand Solutions has launched StudioT, an asset development studio with capabilities to conceive, produce and execute creative assets across the consumer journey, with a special focus on the fragmented long-tail of digital assets and content.

     

    Rajiv Chatterjee

    Commenting on the launch, Rajiv Chatterjee, Chief Business Officer, Tilt Brand Solutions said: “StudioT is set up vis a vis talent and technology, to solve the challenges of creative asset conformity, quality, and efficiencies that brands face when they engage with multiple specialists. We deliver customised creative assets across the entire marketing funnel and consumer-cohort touchpoints. This in turn enables brand owners to have a clear understanding, evaluation and budgeting of their total creative asset requirements upfront, leading to stronger creative ROMI assessment.”

     

    Shriram Iyer

    Added Shriram Iyer, Chief Creative & Content Officer, Tilt Brand Solutions: “StudioT is born from the need to do justice to the philosophy that drives our creative approach at Tilt Brand Solutions, i.e. ‘One Brand. Many Stories’. Today, with so many cohorts and their unique touchpoints in their journeys, it is even more critical for every element of brand communication to have the same levels of quality, impact and ‘brand-speak’. The need of the hour is one single entity with these capabilities.”

     

    StudioT, jointly helmed by Chatterjee and Iyer has a roster of projects in the pipeline, notes a communique. Some of these are for Tilt’s existing clients and some new clients exclusively on board as StudioT assignments.

     

     

  • This tongue-in-cheek campaign has been created by Tilt Brand Solutions

    Comedy Central alerts viewers to vote via #ChooserNotLoser campaign

    By A Correspondent

     

    On the occasion of the 2019 Lok Sabha elections, Comedy Central has launched a campaign that depicts different scenarios, unified by a single message which reminds citizens to cast their vote, lest somebody else makes a choice on their behalf.

     

    This tongue-in-cheek campaign, #ChooserNotLoser has been created by Tilt Brand Solutions and produced by Tilt Studios.

     

    Commenting on the campaign, Ferzad Palia, Head – Youth, Music & English Entertainment, Viacom18, said: “India is a young country, with nearly 15 million voters newly eligible for the upcoming general elections. Being a responsible brand that appeals and resonates with the country’s youth as well as other age-groups, Comedy Central adopted an approach that’s synonymous with its spirit to evangelize the importance of each vote. Driving the message through cleverly curated videos with a comic narrative yet an underlining powerful call to action, we hope to influence every citizen to go out and exercise their right to vote.”

     

    Added Shriram Iyer, Chief Creative & Content Officer, Tilt Brand Solutions: “The idea #ChooserNotLoser, coupled with three quirky scripts deserved an execution that’s both thought-provoking and humorous, given it’s after all a message from Comedy Central. The three sketches depict the significance of making one’s own choice by dramatizing the repercussions of not exercising it. A wakeup call to take a step towards the polling booths.”

     

     

  • It comprises a series of six films in six languages, conceived and created by Tilt Brand Solutions and shot by Nirvana films

    Tilt Brand Solutions unveils cricket-themed campaign for Dream11

    By A Correspondent

     

    Dream11 has launched its campaign titled ‘Ye Game hai Mahaan’ – an ode to India’s favourite game and the fans who continue to make it so.

     

    A series of six films in six languages, conceived and created by Tilt Brand Solutions and shot by Nirvana films, attempts to immortalise the love and dedication amongst everyday fans for the game.

     

    Speaking about the campaign Vikrant Mudaliar, Chief Marketing Officer, Dream11, said: “With a strong user base of over 5 crore fans, Dream11 has established itself as the leader of the Indian sports gaming industry. This IPL season, our campaign takes an innovative route for the brand’s storytelling, by paying an ode to the most loved sport in India and its passionate fans. The campaign attempts to further establish Dream11 as the platform where every fan can connect with their favourite sport. Dream11 celebrates this passion and emotional connection of fans with cricket through – “Ye Game hai Mahaan”. We are confident that the brand campaign will resonate with cricket fans and our users across the country, stirring memories of their experiences with the sport.”

     

    Added Shriram Iyer, Chief Creative & Content Officer, Tilt Brand Solutions: “Cricket in India is still so popular not just because of the game and its players, but arguably more so, because of the fans who are obsessed with it. The films showcase acts of dedication and heroism of fans for the cause and sake of cricket. These films truly are, made about cricket fans for cricket fans.”

     

     

  • The agency will offer consulting, communication, content and video production services for brands and businesses

    Tilt Brand Solutions officially begins ops in India

    By A Correspondent

     

    Former Mullen Lowe Lintas Group Chairman Joseph George has formally launched his business venture titled Tilt Brand solutions. The agency will offer consulting, communication, content and video production services for brands and businesses.

     

    Said George: “The context in which brands operate is everything. When that changes, everything about the brand outreach needs to change. What, where and how consumers buy, and what, where and how they consume content, have all changed. These changes cannot be responded to, by shoe-horning existing models into new structures. They need to be addressed by structuring a new; not re-structuring an old. Ergo Tilt.”

     

    The leadership team comprises Shriram Iyer (Chief Creative & Content Officer), Srikanth Sarathy (Chief Operating Officer), Rajiv Chatterjee (Chief Business Officer) and soon to join Kedar Teny (Chief Strategy Officer).

     

     

  • The brand offers a wide array of switches and with the launch of the Home Automation Solutions

    Mullen Lintas celebrates laziness in latest film for Crabtree

    By A Correspondent

     

    Mullen Lintas Delhi has conceptualised the latest campaign for Crabtree to promote its Home Automation solutions. In this campaign, Mullen Lintas highlights how with Crabtree Home Automation Solutions, an eccentric billionaire celebrates laziness in its truest sense. While his maids and butlers are frustrated about feeling unemployed, the film playfully demonstrates the angst in them.

     

    Commenting on the creative strategy, Shriram Iyer, NCD and President at Mullen Lintas, said: “The campaign aims at launching Home Automation Solutions from Crabtree. The film plays out the life of an eccentric billionaire who has inadvertently put his maids and butlers out of work by getting various appliances automated. The heaters, the lights, the curtains – all function without any manual intervention.”

     

    Added Amit Tiwari, Vice President of Marketing at Havells: “At Crabtree, our efforts are concentrated in providing a premium and comprehensive connected smart home experience to our end-user customers. Fulfilling our promise of WhatALife experience, our solutions let homeowners personalize and tweak the scenes at home to their changing temperature, music, and lighting preferences. The shifting and thriving India demands a modern home and futuristic lifestyle and Crabtree is here to fulfill them.”

     

     

  • Mullen Lintas has created the new film, delivering on brand’s thought of exhibiting the limited edition as the most desired gift, one can give to their valentine to express their profound love

    Mullen Lintas conceptualises ad film for Vivo V7+

    By A Correspondent

     

    To celebrate the season of love, Vivo India roped in designer Manish Malhotra to design V7+ limited edition. Mullen Lintas has conceptualised the ad film for this limited edition. The agency bagged this project, following a competitive multi-agency pitch.

     

    Said Kenny Zeng, CMO, Vivo India: “Vivo has always believed in delighting the customers with its product and design innovation. With the launch of V7+ Manish Malhotra Limited Edition, we are providing an opportunity for consumers to express their love in a more elegant and captivating manner. The ad film conceptualized for this limited edition beautifully captures the endearing emotions of finding the perfect gift for your valentine on this Valentine’s Day.”

     

    Added Shriram Iyer, President and NCD, Mullen Lintas: “Vivo wanted us to create a film for their V7+ Valentine’s Day limited edition phone that should stand out in the clutter. When we looked at the task deeply, we realized that most of the men fail to impress their women with poor gift choices. So the idea was crafted to assure guys that this is the ultimate gift for their Valentine and in the same breath it assures women that they will be swept off their feet.”

     

     

  • Mullen Lintas was tasked with this campaign to establish QuikrEasy as a one-stop platform for getting service providers for all home-related services

    Mullen Lintas’ campaign for QuikrEasy conveys the ease of doing things

    By A Correspondent

     

    Mullen Lintas Bangalore has conceptualised a three-film campaign for QuikrEasy, the services vertical of Quikr. Speaking about the Quikr Easy campaign, Vineet Sehgal, CMO, Quikr said:“We often find the task of identifying, evaluating and then engaging with service providers cumbersome and end up delaying on the task that can make life better. QuikrEasy symbolises the simplest and convenient way to manage small or big tasks in easiest possible way”.

     

    Added Shriram Iyer, National Creative Director at Mullen Lintas:“Most of the times it’s the simplest of jobs that overwhelm us. Be it doing repairs, getting the house painted, or for women even getting a simple wax. It was this insight of what happens when the smallest chores hold us down and how with QuirkEasy’s convenience and speed everything can get resolved in a jiffy that informed our campaign.”

     

     

  • The sequel traces some exceptional talent from across the country whose skills are eye popping and they have become highly proficient at it

    Motilal Oswal unveils sequel film promoting itself as equity expert

     

     

    Mullen Lintas has created an all-new campaign for Motilal Oswal reinforcing its clients image as ‘experts in equity’.

     

    Commenting on the brand’s ideology and the task assigned to the agency, Ramnik Chhabra (Director – Marketing, MOFSL said: “This TVC is based on the same ‘focus’ proposition and ‘Think Equity Think Motilal Oswal’ idea. The objective is to refresh the communication with varied settings and skills based on focus”.

     

    Highlighting the creative idea behind the campaign, Shriram Iyer, National Creative Director, Mullen Lintas said: “When you focus on one thing, you master it.The brand’s command and understanding over the ‘equity markets’ allowed us to appropriate the position beautifully. Real people who have become experts in their own domain through years of practice is what we have shown. This film too is interesting in the sense that it inspiredby the online video content space. Random videos on the internet were given a meaning and recreated by design to do justice to an idea relevant to the brand’s proposition.We connected the dots to make for advertising content that is sticky and memorable. To me; Advertising can be content. And content can be advertising.”

  • Entry level recruitment (blue and white collar talent) is challenging in sectors such as BPO, Sales, Logistics, Fulfilment, etc

    Mullen Lintas shows how hiring is better and simpler with Quikr Jobs

    By A Correspondent

     

    Mullen Lintas Bangalore has launched new films for Quikr Jobs for entry level white collar (nurses, sales, BPO) and blue collar jobs (security guards, warehouse executives, receptionist or delivery boys). Said CMO Vineet Sehgal: “With 1 crore + active candidate profiles and over 500 job roles, Quikr Jobs is the largest candidate database provided by any job portal in the entry level and blue collar hiring space in India. We wanted to amplify this message to the businesses that are looking to hire through the year and also bring alive the quirkiness of our brand through this communication.”

     

    Added Shriram Iyer, NCD, Mullen Lintas, on the campaign idea: “Recruitment simplified was central theme around which we have built the entire campaign. Simple visual actions that convey speed and ease of finding talent makes the films light hearted and memorable”.