MxMIndia

Tag: Shreyasi Goenka

  • The 32-page volume includes four pages of DNA of Money as a separate pull-out

    DNA gets a makeover in Mumbai; while Delhi gets a new edition

    By A Correspondent

     

    Leading English daily DNA unveiled a new brand identity in Mumbai and launched in New Delhi as well on the occasion of Dassera.

     

    The 32-page edition includes four pages of DNA of Money as a separate pull-out. Apart from cutting edge reporting, DNA will service a long tail of interests ranging from environment to education, faith to faunatics aka animals (their rights and yours), all the way up to what’s trending socially and much more.

     

    Rohit Gandhi, Editor-in-Chief of DNA, said, “Most modern news formats are nimble and are continuously upgrading themselves to remain relevant. It is unfortunate that newspapers choose to remain in slumber inspite of rapid development and tectonic shifts in all spheres of life. We have built an integrated newsroom to deliver news content across multiple formats with a focus on digital platforms across web, mobile and social. Our news platform promises that we as your news provider will never dilute our honesty in delivering unbiased and uncompromised coverage of any story. Also, our journalists are not sold to interest groups. That’s a promise.”

     

    Added Shreyasi Goenka, Content Advisor – DNA: “The world might be changing, but the news you get every morning is not. There is a clear opportunity to create a vibrant and premium newspaper that resonates with the ambition and the mindset of the metro-urbanite. It was about time to be a fist in the face of boredom and as one of India’s youngest newspaper brands, we readily accepted the challenge. Thus, the clutter-busting approach of adopting an interest-based segmentation as opposed to the traditional geography-based segmentation.”

     

    The launch in New Delhi and restaging in Mumbai has been amplified with a 360-degree marketing campaign. Meanwhile, the DNA editions in Ahmedabad and Jaipur which are franchised to the Dainik Bhaskar group carry the old identity of the paper, though a large part of the content is the same as the Delhi and Mumbai editions.

     

  • The new appointments will come into effect from April 7, 2016. All editorial functions will henceforth report into Rohit Gandhi

    ZMCL announces new leadership team

    By A Correspondent

     

    Zee Media Corporation Limited (ZMCL) announced that Rohit Gandhi who is heading ZMCL’s English News Channel – WION as Editor-in-chief, will additionally take over the role of Editor-in-Chief of DNA, its English mainline daily. Additionally, Shreyasi Goenka, who has been mentoring the content at DNA for a while, will now take the responsibility of Content Advisor and will guide all functions of DNA. Uday Nirgudkar who has been heading DNA along with Zee 24 Taas, will now continue to lead Zee 24 Taas as its Business Head.

     

    Commenting on the new leadership, Dr. Subhash Chandra, Chairman, Essel Group & Zee Media Corporation Limited (ZMCL) said, “One of our Vision 2020 goals is to become a leading global media conglomerate which is hugely dependent on our ability to create an organization that has the capacity to achieve its desired aspirations. We believe that the convergence of our media businesses i.e. television news and print platforms is an opportunity that will help us to achieve this organizational aspiration. With Zee Media’s ambition to get into English News broadcasting, both the brands put together give the organization an opportunity to serve our audiences better.”

     

    Shreyasi Goenka, Content Advisor, DNA said: “Since its launch in 2005, DNA has become the preferred choice for India’s young and dynamic readers. We have been continuously innovating with offerings like ‘I Am IN – dna of India’, a technology enabled initiative, that promises to enlighten, engage and empower citizens of India in getting involved in the cause for better governance. We are confident that this new seamless organizational structure will bring in fresh insights and views, thus helping us to leverage resources more effectively and in maximizing our market potential.”

     

    Speaking on his new appointment, Rohit Gandhi, Editor-in-Chief, DNA and WION said, “We are moving to expand our coverage and the editions of DNA. It is a great opportunity for us to bring more textured content from all parts of India to give our readers a far deeper understanding of India and the world. I look forward to working with Shreyasi in building an insightful newspaper.”

     

    The new appointments will come into effect from April 7, 2016. All editorial functions will henceforth report into Rohit Gandhi.