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Tag: Shreyas Iyer

  • With Hardik Pandya, Shreyas Iyer and Deepak Chahar

    Britannia Bourbon launches campaign

    By Our Staff

     

    Bourbon has launched its biggest ever campaign by partnering with cricketers Hardik Pandya, Shreyas Iyer and Deepak Chahar.  The brand’s proposition of Original Friendship, Original Britannia Bourbon celebrates the mischievous bonds between real friends. The last time Pandya spoke about his mischief on a television show, he got into trouble, but this is an ad, hence controlled.

     

    Commenting on the launch of the #BourbonFriendsForever campaign, Vinay Subramanyam, VP Marketing, Britannia Industries said: “Britannia Bourbon is the original chocolatey biscuit treat that has delighted India since 1955. For over 65 years, Britannia Bourbon has been enjoyed across generations in almost every Indian household. Millions of Indians have enjoyed Britannia Bourbon with their friends and the brand has been an essential character in the stories of India’s youth that we associate with our friends. We are really excited to introduce Hardik Pandya, Shreyas Iyer and Deepak Chahar as the new gang of friends. They have brought alive the brand idea in a fun and wicked way.”

     

    Added Sambit Mohanty, Head of Creative – South, McCann Worldgroup: “When you pull a fast one over a friend and it’s all in good fun, you know the friendship’s got to be original. Pretty much the sentiment captured in our new film for Britannia Bourbon – the original bourbon. For it depicts a friendship built on a solid foundation of wickedness, inappropriateness and shenanigans – with Britannia Bourbon at the heart of it!”

     

  • IMG already manages Rohit Sharma, Jasprit Bumrah, Hardik Pandya, Krunal Pandya and Shreyas Iyer

    IMG Reliance will now manage Shikhar Dhawan

    By A Correspondent

     

    IMG Reliance announced that it has signed on cricketer Shikhar Dhawan for an exclusive worldwide marketing and management arrangement. IMG already manages Rohit Sharma, Jasprit Bumrah, Hardik Pandya, Krunal Pandya and Shreyas Iyer.

     

    Said Nikhil Bardia, Head-Talent & Sponsorship, IMG Reliance: “Shikhar possesses enormous talent and character, a unique combination that along with cricket will help us build a brand. It is our absolute delight to be representing a talent like Shikhar who ranks amongst the best cricketers India has produced. We have put together a great team around Shikhar, whose expertise across various verticals will help him achieve the goals.”

     

     

  • To handle commercial and off-field engagements for the cricket star

    IMG Reliance inks deal with Shreyas Iyer

    By A Correspondent

     

    IMG Reliance has added cricketer Shreyas Iyer to its roster of star sportspersons. IMG Reliance will be handling Iyer’s commercial interests, brand-building and management along with other off-field engagements.

     

    Said Nikhil Bardia, Head of Sales, IMG Reliance: “We are delighted to welcome Shreyas on board the IMG Reliance family, adding to our bunch of world class talents. He is a strong competitor on the pitch and stands out as an ambitious and confident individual off it. He represents young India with his fearless attitude coupled with the combination of confidence and humility. One of the brightest prospects in Indian Cricket with a rapidly increasing fan base, Shreyas promises to be a strong pillar in the Indian batting line-up and we are happy to partner with him in his journey.”

     

     

  • The duo join Virat Kohli and Mahendra Singh Dhoni who have been associated with the brand for a long time

    Boost signs Rishabh Pant & Shreyas Iyer as brand ambassadors

    By A Correspondent

     

    Rishabh Pant and Shreyas Iyer may have missed out a call for the World Cup, but they sure have received a boost from, you got it, Boost. With this alliance, Pant and Iyer join Virat Kohli and Mahendra Singh Dhoni, who have been associated with the brand for a long time.

     

    Commenting on the association, Vikram Bahl, Area Marketing Lead, Nutrition & Digestive Health, GSKCH Indian subcontinent, said: “Boost has been synonymous with stamina, energy and winning spirit. We’re delighted to welcome Rishabh and Shreyas into the Boost fraternity – both very dynamic and energetic players. At such a young age itself, they have already shown a lot of promise on all levels of the sport. They embody the brand’s persona in their game and would bring in the new-age sports ethos with them.”