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Tag: Shreyansh Innovations

  • Essence perfumes unveils new brand TVC

    By Our Staff

     

    Essence perfumes unveils its new brand TVC. The campaign is conceived and executed by Shreyansh Innovations.

     

    Said Nidhi Gupta, CMO, French Essence: “French Essence is the epitome of luxury fragrances, embodying the essence of France in every drop. The TVC, shot amidst the grandeur of a palace in Europe, resonates with the brand’s commitment to delivering an experience that is nothing short of extraordinary. The opulent backdrop perfectly complements the essence of French fragrances, allowing viewers to be transported to the blooming fields of France, even from the comfort of their homes. This TVC is not just a visual delight; it is an olfactory escapade. As the aromatic notes unfold, viewers can immerse themselves in the romance and the craftsmanship of France. French Essence’s TVC serves as an ode to the seamless amalgamation of cultures, fragrances, and the shared elegance of both nations.”

     

    Shreyansh Baid, Founder & Director, Shreyansh Innovations, added: “The task at hand was to revamp the brand’s positioning while preserving its playful and carefree essence, with a greater emphasis on the product line. That is when we introduced ‘Very Very French’ as the new tagline. Our launch includes a brand-new film that is fun and fresh. It transports you to a quintessential French night, evoking the imagery we all associate with the charm of France.”

     

  • The film throws light upon the Manyavar groom, who is ready to take equal responsibilities for his new relationship

    Kartik Aaryan in Manyavar ad

    By Our Staff

     

    Celebration wear brand Manyavar has launched a new ad film under the ‘Naye Rishte Naye Vaade’ campaign featuring actor Kartik Aaryan. The

     

    Said Vedant Modi, CMO, Vedant Fashions Limited: “At Manyavar, we have always believed in progressive communication. Through this new film, our aim is to send across the message of embracing new relationships. With Kartik Aaryan, we are confident that he will have an impeccable connect with our audiences.”

     

    Added Shreyansh Baid, Director at Shreyansh Innovations: “This ad embodies the fresh new spirit of relationships in today’s times, which are based on an equal footing and unconditional support.  Portrayed through 4 different situations that one encounters in a wedding ceremony, here is the Manyavar groom taking care of his life partner in beautifully surprising ways and standing by her through thick and thin. Naye Rishte Naye Vaade- as the ad slogan sums up, is what our Manyavar groom is all about.”

     

     

  • Film conceptualised and executed by Shreyansh Innovations

    Amitabh promotes Indian wear in new film of Manyavar

    By Our Staff

     

    Manyavar has launched its Pehno Apni Pehchaan campaign featuring actor Amitabh Bachchan with a strong messaging on wearing Indian wear on occasions. The film sheds light upon the feeling of Indianness after wearing Indian wear through a monologue narrated by the legend himself. The monologue is an ode to Indian tradition and culture, celebrating the pride of India, and how Indian wear is adding to the pride and culture.

     

    The film has been conceptualized and executed by Shreyansh Innovations.

     

    Speaking on the campaign launch, Vedant Modi, Chief Marketing Officer, Vedant Fashions Limited said: “Manyavar has been at the center-stage of promoting Indian culture and trends in Indian fashion since the beginning. With the film featuring Mr Bachchan narrating the poem in his voice, we are certain that our message will be positively echoed in the minds of our consumers.”

     

    Said Shreyansh Baid, Director at Shreyansh Innovations: “Manyavar’s campaigns have always been about standing up for the core cultural values of India. In sync with this, we have gone one step ahead in this latest ad and made a clear statement that treats Indianness and Indian traditional wear as inseparable. Evoking love and pride for our culture, it captures the very essence of what the brand stands and aspires for.”

     

     

  • Nouriture cattle feed brand of Anmol Feeds has announced actor Pankaj Tripathi

    Pankaj Tripathi to endorse cattle feed

    By Our Staff

     

    Nouriture cattle feed brand of Anmol Feeds has announced actor Pankaj Tripathi as its first brand ambassador for a TVC. The aim is to change perceptions of its range of products through its positioning of ‘Sirf chusti nahi, pushti bhi’. The creative agency handling the campaign is Shreyansh Innovations.

     

    Speaking on the campaign Amit Saraogi, Managing Director, Anmol Feeds, said: “We wanted to create a high recall for our cattle feed brand, Nouriture Godhenu Gold, and our superlative product deserved a brand ambassador like Mr. Pankaj Tripathi who has a unique appeal across the country with his own inimitable style. He is an energetic and versatile actor with a rich legacy of work. Pankaj’s common man personality resonates with our brand values, and we believe the association will go a long way in not only achieving the desired top-of-the-mind brand recall but also in bringing about a paradigm shift in farmer behaviour towards the right feed. Our campaign aims to educate and inform the farmers about why they need the right cattle feed for better yield. We hope the words, Sirf chusti nahi, pushti bhi is embedded in the minds of every farmer and stays for a long time.”

     

  • The film features Prateik Babbar and Rahul Bose

    Shreyansh rolls out campaign for Stonex India

    By Our Staff

     

    Marble manufacturer Stonex India has partnered with Shreyansh Innovations to release its first-ever brand campaign in the marble category. The campaign, conceptualised and executed by Shreyansh Innovations, consists of a film that features Bollywood Celebrities, Prateik Babbar and Rahul Bose

     

    Speaking on the campaign, Gaurav Agarwal, Managing Director, Stonex India, said: “Stonex India has now become synonymous with grandeur, finesse and quality in the space of the natural stone. Being the first and the only brand in India which offers SRS Technology to deliver the best that lasts. Taking the same ethos ahead this campaign is aimed at educating the customers about the benefits and the X factor that the Brand Delivers.”

     

    Added Shreyansh Baid, Founder Director, Shreyansh Innovations: “Marble as a category has never been advertised in India. So the pioneering campaign had to be something that just doesn’t entertain the consumer but also educates him on what goes behind in choosing the perfect marble for your home. And this campaign aims to do both in equal measure.”

     

  • The digital film campaign strives for a balance between tradition and equality

    Alia Bhatt features in new ad of Mohey fashions

    By Our Staff

     

    Mohey’s recent digital video campaign featuring Alia Bhatt tries to promote a more inclusive and equal space for women in marriage and in life. It strives for a balance between tradition and equality. Through the film, Alia talks about a new idea that creates a union between the ritual itself and its underlying thought process placed in modern context.

     

    Said Vedant Modi, CMO, Vedant Fashions Limited: “Mohey has always symbolized the progressive women of our society. Through this commercial, we have tried to bring about a shift in the mindset of the general populace while being respectful and fervent towards our traditions and rituals.”

     

    Speaking about the making of the ad, the Director of Shreyansh Innovations, Shreyansh Baid added:, “We have always believed in progressive communication and our main thought behind making this film was to convey a strong message that is rooted in the rich Indian culture, and yet takes it a step forward by deriving inspiration from the new-age Woman and the new-age society. With Alia onboard we have been able to create a communication that strikes a chord and invokes a positive change.

     

  • The brand has earlier worked with agencies like Wunderman Thompson, RK Swamy BBDO and Bates

    Turtle ropes in Shreyansh for its creatives

    By Our Staff

     

    Apparel brand Turtle has brought on board Kolkata-headquartered Shreyansh Innovations as its creative agency. As part of the mandate, Shreyansh Innovations will handle the creative duties for mainline as well as digital and has already started working on different campaigns for the brand’s collections.

     

    Shitanshu Jhunjhunwalla
    Shitanshu Jhunjhunwalla

    Speaking on the win, Shitanshu Jhunjhunwalla, MD, Turtle Limited said: “We are excited to get Shreyansh Innovations on board as our creative and digital agency in the next phase of our brand journey. We feel with Shreyansh’s deep understanding of the apparel and retail sector, their diverse talent pool, and their personal touch we would see some fresh and innovative work ahead keeping us relevant and emotionally connected with our consumers.”

     

    Shreyansh Baid
    Shreyansh Baid

    Added Shreyansh Baid, Founder Director, Shreyansh Innovations: “Turtle is perhaps one of the biggest success stories to emerge out of Eastern India in the formal/semi-formal category. It has constantly redefined trends at a national level, and to partner with such an exciting brand is an honour for us. For the last many years, we have constantly set benchmarks in the traditional wear category with Manyavar, and this time we will strive to act as a great bridge between Turtle and its target audience too.”