MxMIndia

Tag: Shrenik Dasani

  • It features Taapsee Pannu and Ayushmann Khurrana

    Sprite’s takes virtual route to shoot films in new normal

    By A Correspondent

     

    Coca-Cola India has launched a new brand campaign for its sparkling beverage – Sprite. The campaign features actors Taapsee Pannu and Ayushmann Khurrana in four films – each depicting the funny and annoying sides of the relaxing-at-home experience.

     

    Commenting on the new campaign, Shrenik Dasani, Vice President – Sparkling Category, Coca-Cola India and South West Asia, said: “The launch of this new campaign, underscores our consumer centric approach. Our brands have always sought to add value to various consumption occasions and given the evolving reality, we are now ready to connect with our consumers in new situations and bring forth some more relatable moments in the ‘new normal’ of their lives. As Sprite is known to do, we wanted to offer a tongue-in-cheek, bold and contemporary take on life at home with your favourite screen.”

     

     

  • The campaign salutes positivity, togetherness and generosity of the human spirit, notes a communique

    Coca-Cola unveils ‘Ummeedo Wali Dhoop’ film written by Prasoon Joshi

    By A Correspondent

     

    Coca-Cola India has released a series of stories narrated through the digital medium as short films, static posts on its social assets and long-format stories on Coca-Cola India Journey titled ‘Ummeedo Wali Dhoop’. The campaign features stories of everyday heroes who have gone above and beyond the call of duty to help the community amidst the COVID-19 pandemic.

     

    Said Shrenik Dasani, Vice President – Sparkling Category, Coca-Cola India and South West Asia: “At a time when the human spirit is being tested like never before, this was our attempt to share an inspiring, optimistic message with people and collectively reaffirm our unshakeable faith in the resilience and power of the human spirit. In equal measure, the campaign is a small expression of our gratitude to all those individuals, who acted as living proof of that resilience, when they went above and beyond what was expected and rose up in aid of their fellow human beings in a time of great need.”

     

    The anthem has been written by Prasoon Joshi, CEO of McCann World group India and Chairman (Asia Pacific). The now-released stories are an extension of the campaign which features ‘heroes’ from across the country and various walks of life.

     

     

  • New campaign claims Coca-Cola helps in upliftment & positive energy; showcases Ranbir Kapoor in a new avatar

    Coca-Cola campaign on need for +ve energy

    By A Correspondent

     

    We all know of the health hazards of cola beverages, but many of us continue to consume them. Coca-Cola has unveiled a new campaign takes claims how dull, lethargic moments are transformed into uplifting ones when one reaches out for the beverage. The new TV commercial stars brand ambassador and the no-longer-superstar actor Ranbir Kapoor.

     

    Commenting on the campaign, Shrenik Dasani, Vice President – Sparkling Category, Coca-Cola India and South West Asia, said: “The campaign is our attempt at encouraging people to reimagine what they could do to their daily dull moments with a Coke. We’ve been inspired by how teens think about their daily lives and, often with a Coke, how they effortlessly transform even dull moments into epic ones.

     

    While the age-old norm has been to take a pause during idle time, today’s teens are different. They’re not looking to contemplate, they’re looking to participate. They don’t want downtime, they want uptime. And rather than taking breaks once or twice a day, they are fluid, constantly on the move and shifting gears. All this of course needs a lot of positive energy… something a Coke can provide like no other!”

     

    We would recommend consuming the cola with care. And would say a fresh juice or a butter milk are uplifting and healthy.

     

     

  • The campaign in a light-hearted manner reiterates the brand’s core message of being the best refresher in summer

    Sprite campaign encourages youth to act against social stereotypes

    By A Correspondent

     

    Coca-Cola India has unveiled a new campaign ‘Garmi mein doubt hatao, Sprite uthao’ for its beverage, Sprite.

     

    Commenting on the new campaign, Shrenik Dasani, Vice President – Sparkling Category, Coca-Cola India and South West Asia, said: “Sprite has been known to be the best refresher in the Indian summer. With the launch of the new campaign ‘Garmi mein Doubt Hatao, Sprite Uthao’, we are excited to bring consumers our take on how to navigate a world filled with judgements & stereotype. The world is a tough place for today’s youth with people having different points of view on how they should act and behave. The campaign humorously reminds us that while life tries to confuse you, it is important to focus only on what really matters to you”

     

    Added Amarinder Bhutalia, Managing Partner, Ogilvy: “For the youth today, the world is more confusing with far more opinions than ever before.  With this campaign, our attempt is to remind them that everyday dilemmas shouldn’t distract them from keeping their eye on the ball. And this summer, they should focus on beating the heat with Sprite, the ultimate refresher.

     

     

  • The mandate comes after an intense multi-agency pitch involving leading agencies

    Lowe Lintas bags creative mandate for Thums Up

    By A Correspondent

     

    Leading cola brand Thums Up has appointed Lowe Lintas to handle its creative duties. The mandate comes after an intense multi-agency pitch involving leading agencies in India.

     

    Said Naveen Gaur, Deputy CEO, Lowe Lintas: “We are thrilled to have won Thums Up, the iconic cola brand of the country. Lowe Lintas is known for creating and nurturing leader brands. To be awarded a brand like Thums Up that is already India’s icon is a great compliment to our brand building capabilities.”

     

    Said Shrenik Dasani, Vice President, Sparkling Category at Coca-Cola India & South West: “For over 40 years running, Thums Up has brought the taste of thunder to Indian taste buds. It has always been a unique icon of masculinity which reminds us that heroism is a choice, that we can unleash our true potential if we only choose to push the boundaries of self-belief.  We are very excited to continue finding refreshed expressions of this thought, now with our new partner – congratulations to Lowe Lintas on winning the pitch and agreeing to join hands with us. This partnership comes at a truly epic stage of our journey, as we move ever closer to reaching the 1 billion-dollar mark, and as the brand begins to expand beyond India, into South-West Asian markets. We couldn’t have thought of a better ally to help us take the thunder deeper into Indian youth’s hearts and minds.”

     

     

  • The actor will also be associated with a range of consumer activations, digital and social media engagements for the brand

    Limca ropes in Kiara Advani as brand ambassador

    By A Correspondent

     

    Coca-Cola India has roped in Kiara Advani as the new face for Limca. The company will soon roll out a new ad campaign featuring Kiara.

     

    Said Shrenik Dasani, Vice President, Sparkling Category at Coca-Cola India and South West Asia: “Limca has always been India’s favourite thirst quencher, loved for its unique ‘lemoni’ bite and sharp fizz. At the same time, Kiara has a uniquely refreshing personality and is immensely loved by her fans. This makes her the perfect fit for Limca, and we are so pleased to welcome Kiara to the Limca family.”

     

     

  • 140 songs in five Indian languages make their way on labels of Coca-Cola bottles

    Coca-Cola takes its ‘Share a Coke’ proposition further with Ranbir Kapoor

    By A Correspondent

     

    Coca-Cola India has taken the ‘Share a Coke’ campaign further with #SayItWithCoke. The cola has signed Bollywood star Ranbir Kapoor as the new brand ambassador for the campaign.

     

    Said Shrenik Dasani, Vice President, Sparkling Category at Coca-Cola India & South West Asia at The Coca-Cola Company: “Coca-Cola always seeks to uplift everyday moments and make them special. In India, songs have always had a way of expressing emotions in a special, memorable way. This is what inspired us to bring to consumers our latest campaign #SayItWithCoke, which invites them to share a Coca-Cola with someone to express their heartfelt emotions through the words of their favorite songs. Whether they do this physically or digitally, we are sure they will make many moments sparkle. What’s more, our brand ambassador Ranbir Kapoor joins us in extending this invitation in a way only he can, and together we hope to bring a smile to fans everywhere.”

     

    Highlighting the thought behind the ad, Prasoon Joshi, Chairman, McCann Worldgroup Asia Pacific and CEO & CCO, McCann Worldgroup India added: “This campaign is our unique take on relationships with charming storyline and innovative use of songs and lyrics which am positive will strike a chord not only with younger audience but with people at large.”

     

     

  • The ad features actor Ayushmann Khurrana and actress Anupriya Goenka

    Coca-Cola’s Diwali ad on connecting cultures

    By A Correspondent

     

    With the theme ‘Iss Diwali, Har Dil Bola Tere Naam Ki Coca-Cola’, the new Diwali campaign of Coca-Cola India has launched a new TV commercial which has been created on the core message of connecting cultures, featuring actors Ayushmann Khurrana and Anupriya Goenka.

     

    Said Shrenik Dasani, Vice President- Sparkling Category, Coca-Cola India, “Diwali is a special time of the year which we seek to celebrate at home, with those we love and consider ‘our own’ people. Sometimes though, we find ourselves away from home and while we celebrate, we are always thinking about that feeling of being among ‘our own’ people – our family, friends and those who share our cultural background. With this in mind, Coca-Cola’s Diwali campaign brings to audiences a message of sharing and celebrating moments of joyful human connection. It gives a festive call to take that small step and make someone’s Diwali more special, so that they are among ‘their own’ people no matter where they happen to be!”

     

    Added Prasoon Joshi, Chairman – Asia Pacific and CEO and CCO India, McCann Worldgroup: “India is a beautifully diverse country and specially when it comes to festivals, we have a lot to celebrate and share. This campaign is trying to suggest that let’s know each other’s festivals better and celebrate them together for a more united and connected world.”