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Tag: Shradha Agarwal

  • The agency will be managing the digital duties of the brand such as media planning and buying, creativity, digital branding, strategy and SEO to amplify the media outreach

    Grapes Digital wins the Digital AOR mandate for CP Plus

    By Our Staff

     

    CP Plus, the security and surveillance solution provider, has signed Grapes, an integrated marketing agency for its digital AOR mandate. The company has won the mandate following a multi-agency pitch and will service the account from its New Delhi office.

     

    Speaking on the development, Ananmay Khemka, Executive Director – CP Plus, said: “Being one of the recognised brands in the advanced security and surveillance solution, our constant endeavour is to provide the best range of products and services catering to the security needs of India. In the last few years, CP Plus has witnessed unmatched growth. We are quite enthusiastic to expand our business. Thus, digital plays a crucial role in building the business. We are impressed with Grapes vision for our brand. We are quite optimistic that Grapes expertise and nuanced understanding of digital media will fuel our vision”.

     

    Commenting on the win, Shradha Agarwal, CEO and Co-Founder Grapes, added: “We are pleased to associate with CP Plus as their digital partner. It’s a market leader in the security and surveillance industry. The demand for cameras and other surveillance products has witnessed an uptick demand owing to safety reasons. Also, the consumer behaviour pattern is changing, and there is a lot of scope in the market to perform well in the coming year. With a strategic approach and creative thinking, we look forward to creating great work in new and unprecedented directions for the brand. With our expertise in digital solutions, we strive to increase the visibility of the brand and create top-of-the-mind recall value amongst consumers”.

     

  • Expected to deliver innovative solutions for growth

    Shradha Agarwal joins Grapes digital agency as CEO

    By Our Staff

     

    Shradha Agarwal
    Shradha Agarwal

    Grapes, marketing and digital agency, has announced the appointment of Shradha Agarwal as Chief Executive Officer. She will be based out of the agency’s headquarters in Delhi and will manage the overall business and operations of the company. Agarwal takes the baton from Himanshu Arya, who will move to a more strategic role within Grapes.

     

    Speaking on the appointment, Himanshu Arya, Founder, Grapes, said: “In 2015, Shradha joined me and we launched Grapes Digital, now Grapes, and since then there has been no looking back. She has been key to the agency’s success. While leading the strategic planning function at Grapes, she has also been instrumental in laying down goals and the approach to both business and culture. Today our 200+ Grapes family comprises agile, eager and passionate performers. With Shradha taking the lead, her dedication and commitment will take us closer to the target of becoming a 500+ member strong team that will deliver path breaking creative solutions to drive huge impact for our clients.”

     

  • Prior to this, he was associated with Wunderman Thompson

    Grapes appoints Partha Sengupta as Creative Director

    By Our Staff

     

    Partha Sengupta
    Partha Sengupta

    Grapes marketing agency has appointed Partha Sengupta as the Creative Director. He will be based out of the agency’s Delhi office and will report to Shradha Agarwal, Chief Operating Officer and Strategy Head at the company. Sengupta will be responsible for the agency’s creative output for brands.

     

    Speaking on the appointment, Shradha Agarwal, COO and Strategy Head, Grapes, said:“We are pleased to welcome Partha to the team. He comes with years of creative experience in the advertising fraternity and is a great asset to us as he holds impeccable expertise in conceptualising and executing creative ideas for brands. I am confident that he will continue to be an amazing leader, he brings not just the experience but the kind of enthusiasm and passion he entails has inspired us. I am sure he will deliver astonishing work, and I could see an exciting time for the agency.”

     

    Partha Sengupta, Creative Director, Grapes, added: “I am extremely excited and ready for the new and exhilarating journey at Grapes. Advertising gives me the scope to solve problems for brands through design, art, and creative strategy. I look forward to working with the teams and assisting them to deliver creative solutions for our clients.”

     

  • The campaign videos highlight the disadvantages of impure diesel

    Grapes Digital creates awareness videos for Eicher Trucks

    By Our Staff

     

    Eicher Trucks and Buses has called for better sensitisation of truck and bus drivers towards the fuel used in the vehicle. In a bid to raise awareness towards adulterated fuel and perceiving drivers as an important stakeholder, Eicher has come up with a digital campaign underlining the benefits of using unadulterated diesel.

     

    The brand has released a series of three animated videos targeting the truck driver community. The campaign has been executed and conceptualised by Grapes Digital.

     

    Speaking on the campaign, Shradha Agarwal, COO and Strategy Head, Grapes Digital, said: “The motive behind this campaign is to change the mindset of truck drivers who opt for mixed diesel that can have dire consequences on the engine and environment as well. It is necessary to make sure that the oil used is pure and in good condition. In case there is debris in the diesel, it will directly impact the performance of the vehicle. We want to initiate a positive dialogue among the truck drivers through the campaign.

     

  • The campaign attempted to drive home the point that all this pleasure should not be had without protection

    Manforce Condoms Unveils #BetterEndings Campaign for Father’s Day

    By A Correspondent

     

    Given that couples spent a lot of time together in the Lockdown, Manforce Condoms has come up Manforce flavoured condoms with reference to the Father’s Day campaign to drive home the point that all this pleasure should not be had without protection.

     

    The #BetterEndings campaign has been conceptualised and executed by Grapes Digital.  Said Shradha Agarwal, Co-founder and COO of the agency: “Keeping in mind the current pandemic situation: ‘quarantine babies’ and with population increasing day by day, Father’s day is the best occasion to warn men against the fatherhood situation that they will land in if they do not use protection. We recommend using Manforce condoms because trust us it’s great to have a kid, but it’s also a responsibility, if you are not ready. So, who doesn’t like the ending, we have a better one and for all those who do, Manforce Condoms wishes them Happy Father’s Day!”

     

    Adde Joy Chatterjee, DGM, Mankind Pharma: “We always drive awareness towards safe intimate relations. Through this campaign we want to promote #BetterEndings of the intimate moments between the couples. This campaign is an initiative to reach out to the masses to apprise them that we all should have fun and make the most of this time of being together, but let’s be cautious and take necessary preventive measures.”