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Tag: Shraddha Kapoor

  • The ad campaign is a celebration of women

    Shraddha Kapoor is the face for Clovia lingerie brand

    By Our Staff

     

    Clovia, online fashion and lingerie brand, has signed up actress Shraddha Kapoor as its first brand ambassador. The TV ad campaign themed around ‘Happy is my Superpower’ is a celebration of women doing what makes them happy.

     

    Commenting on the announcement Neha Kant, Founder & CRO said: “Clovia has been tirelessly putting in efforts to educate & empower women by sharing critical information when it comes to lingerie, right fit & body type. Shraddha Kapoor truly resonates with the brand’s ethos and has unthinkable mass popularity as she has a persona of a strong, independent & free-spirited individual. With our association with Shraddha, we are certain that we will be able to bring in further change in perceptions & spread a positive message among our target audience.”

     

  • Features brand ambassador and investor Shraddha Kapoor

    MyGlamm rolls out new ad film

    By Our Staff

     

    MyGlamm, the online beauty shopping store, launches its new ad film #GlammUpLikeAStar. The TVC features brand ambassador and investor Shraddha Kapoor.

     

    Commenting on the campaign, Sukhleen Aneja, CEO, Good Brands Co, The Good Glamm Group said: “The campaign #GlammUpLikeAStar is a true manifestation of how MyGlamm is the perfect glam beauty partner. All your beauty needs are just one click away on the MyGlamm App. The MyGlamm App is truly a one-stop destination for all beauty lovers.  The TVC is pop, energetic, modern with an upbeat music track to lend to the pulse and mood.”

     

  • Stars brand ambassador and investor Shraddha Kapoor

    Sideways launches TVC for MyGlamm

    By Our Staff

     

    Beauty and personal care brand MyGlamm has launched its first TVC ‘Tell MyGlamm What You Want’ created by Sideways. The campaign features newly appointed brand ambassador and investor Shraddha Kapoor.

     

    Commenting on the campaign, Apratim Majumder, CMO, MyGlamm said: “I am super-excited about this campaign. This gives us an opportunity to take our platform to more people and positively impact, in a small way, their beauty journey. In a world that is getting polarised by the day, we want to tell our story of inclusiveness and hope to inspire people to tell their stories.”

     

    Added Abhijit Avasthi, Co-founder of Sideways: “MyGlamm is an amazing example of what technology and data can do for women and their beauty needs. It’s philosophy of understanding from women what they want and crafting products for them is what has made them much-loved by their users. With this film we hope to get many more people to enjoy their products and share their beauty wishlist. Sideways started partnering with MyGlamm in 2017, right from the product/packaging development stage, and hence it is extremely fulfilling to see this journey to their first TVC release.”

     

  • To be brand ambassador for Jaipur based home furnishings brand

    Shraddha Kapoor to endorse Bella Casa furnishings

    By Our Staff

    Shraddha Kapoor
    Shraddha Kapoor

    Shraddha Kapoor has come on board as brand ambassador to endorse Jaipur based home furnishings brand – Bella Casa. She will also partner with the native homegrown furnishings brand and will co-create and endorse Bella Casa’s new collection ‘Shades of Shraddha’ across all Indian markets.

    Said Saurav Gupta, Bella Casa’s CEO: “Bella Casa envisions becoming one of the most admired and successful fashion companies in India. We are very pleased to associate with Shraddha Kapoor and trust that this investment will catalyze our process of expanding to different parts of the country as well as introduce newer product lines. We look forward to a long-standing alliance with her and strongly believe that it will substantiate the brand philosophy we have.”

     

     

  • The show is co-created with OTT platform Hotstar

    Quaker India announces Season 3 with Vikas Khanna

    By A Correspondent

     

    Quaker India has announced the third season of its web-series show, ‘Kitchen, Khanna & Konversations’. The new season sees Michelin star chef and face of Quaker Oats, Vikas Khanna presenting breakfast recipes with celebrities Shraddha Kapoor, Shikhar Dhawan and Pearle Maaney. Maaney is a Malayalam actor and television presenter, Kapoor is a Bollywood actor and Dhawan a cricketer with the Indian men’s cricket team.

     

    Talking about the web-series, Dilen Gandhi, Senior Director and Category Head – Foods, PepsiCo India, said: “We are delighted to bring yet another season of Kitchen, Khanna & Konversations. Our young target audience has consistently played back that they’re looking at ways of incorporating oats in their daily routine. Kitchen, Khanna & Konversations! aims to combine the boundless talents of Chef Vikas Khanna, the goodness of oats with some of the biggest youth icons to help deliver this message for our target audience. The very fact that we are now in our third season speaks volumes about the efficacy of the programme.”

     

     

  • The campaign encourages women to be true to their self

    Shraddha Kapoor unveils Baggit’s collection

    By A Correspondent

     

    Baggit has launched its Autumn Winter campaign titled #PutItOnTheTable with Shraddha Kapoor as a part of their association for the years 2018 and 2019. While the campaign has been conceptualised by Famous Innovations, the TVC has been shot by Curious Films and the print campaign has been shot by ace photographer Prasad Naik.

     

    Commenting on the campaign Nina Lekhi, MD & Chief Design Curator, Baggit, said: “Our first ever TVC, received immense love and support from all our customers and the industry at large which was very heartening and encouraging. With the second part of our campaign we continue to extend the concept of #PutItOnTheTable and encourage women to take decisions on their own hands – however difficult or fun they might be. It is their choice, and no one said they can’t have fun while making it. The added fun element makes this one endearing.”

  • The TVC, print and digital campaign will be launched in the month of June-July

    Baggit focusses on empowering women with #PutItOnTheTable

    By A Correspondent

     

    Baggit has launched its new brand campaign titled #PutItOnTheTable. Led by their brand ambassador Shraddha Kapoor, it will showcase instances where Baggit will encourage women to speak their mind.

     

    Commenting on the campaign launch Nina Lekhi, MD & Chief Design Curator, Baggit, said: “We have come a long way since the birth of Baggit. The campaign #PutItOnTheTable seeks to give a strong voice to our women express themselves. The innovative multimedia campaign launch will help us create a positive recall for the brand and keep up with the fast pace with which the brand is growing. Shraddha has very beautifully captured the message in the campaign. The initial response from our audience has been very encouraging and I look forward to bringing this campaign alive on ground as well.”

     

     

  • The association with Kapoor reflects Baggit's drive towards staying on point with the expectations of today's young millennials

    Baggit announces Shraddha Kapoor as its brand ambassador

    By A Correspondent

     

    Baggit has signed up Bollywood actor Shraddha Kapoor as its brand ambassador. Commenting on the new partnership, Baggit founder Nina Lekhi said: “Shraddha is a great fit for Baggit. She personifies Baggit’s key proposition of beauty with strength. A fashion icon and a powerhouse of talent, Shraddha’s vibrant, exciting and vivacious personality makes for a perfect fit with the style and panache that Baggit has become synonymous with. We at Baggit believe in adapting and staying in tune with the changing trends and demands of our customers and our association with Shraddha is a perfect example of this. Baggit and Shraddha together are a power-packed combination for the gen-next customers.”

     

     

  • The digital film encourages women to show the world their real self

    Vogue eyewear encourages women to come to the fore with #ShowYourVogue

    By A Correspondent

     

    International eyewear brand Vogue Eyewear has unveiled its latest campaign featuring Bollywood actor Shraddha Kapoor, and six other women in different situations. The digital film titled #ShowYourVogue encourages women to show the world their real self, not caring too much about what others think of them.

     

    Said Amit Singh, Head of Marketing at Luxottica India Eyewear Pvt Ltd: “Do anything but do it like you is the first thing you’re sure to tell yourself once you watch this film. Shraddha Kapoor and the six other women in the film are as self-assured as it gets and they are owning their lives and how! The film gives us a sneak peek into their free spirited attitude towards daily life and brings forth an important message – live and move in your own style, in your own Vogue!”

     

    The film has been conceptualised by Brandmovers India. Speaking about the film, Suva Ghosh, Chief Creative Officer at Brandmovers India said: “This was a really fun project for us to work on. The idea was to create an anthem that catches on with the woman of today and to juxtapose it with interesting visuals. Working with Shraddha Kapoor was a great experience too!”

     

  • Tokri.com is a Pune-based hyperlocal delivery startup

    IBD bags strategic and creative mandate for Tokri.com

    By A Correspondent

     

    IBD has won the strategic and creative mandate of Tokri.com, a hyperlocal grocery and daily needs’ delivery brand operating in Pune. Multiple agencies pitched for the account, with IBD emerging victorious, riding on its creative and strategic brilliance.

     

    IBD provided a differentiated strategy for Tokri.com in its pitch and also brought onboard actor Shraddha Kapoor as brand ambassador to ensure credibility and avail the advantage of association with the brand.

     

    Said Neeraj Kansal, Founder, Tokri.com said, “IBD has added tremendous value in building our brand. They have been insightful and strategic, and delivered outstanding creative work. Having the right partner in today’s world of brand and business is critical for success. We are happy to have IBD as our communication partner, as they understand the nuances and pace of both the market and consumers. We are looking forward for some great creative work from IBD.”

     

    Commenting on the account win, Rahul Gupta, Managing Director, IBD said “For Tokri.com, it was important to offer a differentiated positioning in order to facilitate trial opportunities. Our strategy of designing a city specialist for Tokri.com, coupled with outstanding creative execution was the key factor for this win. We are very excited to have bagged this mandate; it shows our mettle and potential at handling brands across diverse categories and domains. We are excitedly looking forward to doing some good creative work on the brand.”

     

  • For an undemanding audience like ours, Ek Villain delivers enough thrills, writes Deepa Gahlot

    Reviewing the Reviews: Mostly 2 stars for Ek Villain, but not completely trashed

    By Deepa Gahlot

     

    Ek Villain

    Directed by: Mohit Suri

    Starring: Ritesh Deshmukh, Remo Fernandes, Shraddha Kapoor, others

     

    Everybody is agreed that Mohit Suri is a decent enough director; what goes wrong with Ek Villain is that the plot lifted from much-admired Korean film I Saw The Devil is mangled into vapid romance and melodrama, studded with good music, that becomes the audience magnet.

     

    The film got mostly 2 stars, but didn’t get completely trashed. Riteish Deshmukh got most of the raves. For an undemanding audience like ours, the film delivers enough thrills.

     

    Rajeev Masand of IBNLive calls it “moderartely fulfilling,” which is just about it. “Suri, a competent director, who has a knack for ripping off foreign films and ‘Indianizing’ them by adding a romantic subplot and a superhit soundtrack, employs the same formula here. The victim on this occasion is the Korean revenge saga, ‘I Saw The Devil’. Suri and his writers tone down the violence, amp up the melodrama, throw in a love story, and give the psychotic serial killer a justification for his misogyny. It’s all very Hindi filmi, complete with corny lines that’ll make you roll your eyes in disbelief.”

     

    Raja Sen of Rediff.com criticises the very idea of a remake, “There seems to be something fundamentally wrong with the way we remake films.

     

    You know those often-hilarious South Asian DVD covers for pirated Hollywood films? Where they misspell the actor names and write a bizarre, ungrammatical and illogical version of the summary? With peculiar posters where content from two movies is often melded freakishly into one, as if all Tom Cruise movies were the same? Well, it’s becoming clearer and clearer that our filmmakers might not be remaking the films themselves but these odd DVD covers. (No, dear producers, that is not what you call a cover version.)

     

    Shubhra Gupta of Indian Express, writes, “There’s one in every love story, says the tagline of Ek Villain, and the film strains every sinew to justify it. The three main characters – Guru the loveless orphan grown into a gun-toting goon, Aisha the pretty girl busy ticking off items from a to-do list, and Rakesh the smarting-under-daily-humiliations-working-stiff — ricochet off each other, resulting in a film doused in schmaltzy romance and creepy violence.”

     

    Aniruddha Guha of Time Out comments, “It’s a pity Ek Villain is a rip-off. From the moment the trailers went on air and people started recognising similarities with Kim Jee-Woon’s spectacular I Saw The Devil, folks involved with Ek Villain have been rubbishing rumours about the plot being stolen from the Korean thriller. Which is a lot worse than not commenting at all, because when you watch the film you realise this is no “inspired” effort, but a faithful remake. But producers Ekta and Shobha Kapoor, who are set to make a killing at the box office, weren’t willing to shell out a miniscule part of their profits for the rights.”

     

    Saibal Chatterjee of NDTV.com writes, “There is one in every love story, the film’s tagline proclaims. Not true at all. Ek Villain has one too many, both among the dramatis personae on the screen and the men behind the scenes. The biggest of the villains in Mohit Suri’s Ek Villain is the screenplay itself. It is as muddled as a serial killer’s twisted mind and just as destructive. A vapid love story dovetailed into a confused psychological thriller, Ek Villain revolves around three characters that are severely damaged in varying ways.”

     

    Shubha Shetty Saha of Mid-day grumbles, “‘Ek Villain’ is touted as an intense film. It kind of lives up to it. But in its 140 minute duration, it ends up with so much relentless intensity that after a point you start looking for an escape from this heat. This is a classic example of a film that takes itself so seriously that it ends up looking manipulative and largely lacking in genuine emotions and soul.”