MxMIndia

Tag: ShopClues

  • 360O campaign conceptualised by Enormous Brands announces block-buster Diwali deals

    Shopclues announces its ‘Maha Bharat Diwali Sale’

    By A Correspondent

     

    ShopClues has announced the launch of its new festive campaign ‘Sabse Badi Smile’, that will be rolled out across television, print and digital platforms. Announcing the Maha Bharat Diwali Sale, the TVC captures the essence of ShopClues as the one-stop-destination for affordable festive shopping, and the joy it brings to the lives of its consumers.

     

    Said Harneet Singh, Head – Marketing, ShopClues: “ShopClues is the brand of real India, the  Tier 2, 3 and markets beyond. With this new campaign, the idea is to capture the excitement of festive shopping and how ShopClues makes shopping both simple and joyful. Our protagonist, Smile (pronunced Ismail) – a metaphor for joy – will be omnipresent around our consumers whether it is through TV, Social media posts, GIFs, banners, outdoors, or Digital films. We will always see him standing next to our consumer, smiling. Because this Diwali, everyone shopping at ShopClues will have a big smile.”

     

    Added Ashish Khazanchi, Founder of Enormous Brands: “We started with the insight that for middle India there’s no such thing as retail therapy, there’s only deal therapy. Nothing makes us happier than finding a great price for things we always wanted to buy. This insight we wanted to capture in a simple but uniquely memorable way. With Ismail, we created a memorable visual icon and also created a unifying fulcrum for the campaign across offline and digital.”.

     

     

  • With the tagline, "Aapki Online Fashion Market, Ab Look Good Every Day', the campaign is conceptualised by Enormous Brands

    Shopclues repositions its fashion category in latest film

    By A Correspondent

     

    ShopClues has announced the launch of their new ATL campaign, focused on the fashion category. The new campaign is conceptualised by ShopClues in collaboration with Enormous Brands and has a series of different ads focusing on ShopClues’ offerings, such as affordable everyday fashion, occasion dressing, holiday and work wear fashion. The integrated campaign is comprised of a TV commercial, besides radio, cinema, print, OOH, events and promotions, and digital legs.

     

    Said Harneet Singh, Head – Marketing, ShopClues:“We at ShopClues aim to fulfill the Fashion and Lifestyle aspirational needs of our core consumers, majority of which are in Tier-2, -3 and beyond markets. With this new campaign, we intend to position Shopclues as the ‘Online Fashion Market’, which is the go to destination for our value-conscious consumers’ everyday fashion needs. We understand that our consumers want to wear good clothes to look and feel good everyday but they have limited budgets. The Online Fashion Market aspect of ShopClues has been created with this proposition to bring the largest variety, trends and latest fashion across branded and unbranded categories to our consumers at supremely affordable price-points. We are very excited to bring this offering to our customers and we look forward to their positive response.”

     

    Said Ashish Khazanchi, Founder of Enormous Brands: “ShopClues has always stood for offering good quality products at affordable prices. In line with what it stands for, Shopclues came up with their latest campaign. The campaign showcases the fact that people today have their own version of a traditional fashion street or a market. Just that it’s to be found online on ShopClues. The campaign will be amplified through TV and print medium.”

     

  • Bunch of budding entrepreneurs to be selected from applicants across India

    ShopClues & Droom’s Sandeep Aggarwal to mentor entrepreneurs on Droom MTV Dropout

    By A Correspondent

    MTV Dropout, a start-up reality show that seeks to find out India’s next big entrepreneur is all set for take-off. Sandeep Aggarwal, Founder – ShopClues and Droom is a Chief Mentor to the participants throughout the show, along with the founders of two other Internet startups. Droom, an online automobile transactional marketplace, is in fact title sponsor of the show.

    Call for entries from applicants across the country has started. The auditions for the show will be held in Mumbai in the month of May to select the final candidates who will then be divided into teams and judged on the parameters of Drive, Strength of Idea, Planning and Attitude.

    Commenting on the show,  Aggarwal said, “I have always been extremely grateful to the entrepreneurs,  innovators and my guides who helped me out in various capacities when I dropping out from normal life to become entrepreneur first time.  From food trucks to corporate events, the participants would need to show their all-round skills, resilience and tenacity apart from continuously working on their individual business ideas. I wish them all the best and look forward to see some great business ideas and interactions on the show soon!”

    The finale of Droom MTV Dropout will see well-known business leaders such as Ratan Tata, Anand Mahindra, Raghuram Rajan, Ronnie Screwvala, Anil Ambani and AzimPremji in the house, according to a communique.

     

  • #MallNahiMarket is a 360-degree media campaign which reinforces ShopClues' market positioning as a mass brand

    Shopclues unveils its latest #MallNahiMarket campaign

    By A Correspondent

     

    ShopClues has unveiled its latest campaign titled #MallNahiMarket. The objective of the campaign is to break the clutter in the realm of e-commerce with its value-for-money shopping experience.

     

    #MallNahiMarket is a 360-degree media campaign which reinforces ShopClues’ market positioning as a mass brand. The campaign offers its shoppers an experience of an Indian street market with competitive pricing and a wide assortment.

     

    ShopClues’ latest TVC depicts a happy Indian Shopper who dances to the tunes of “Yeh Mall Nahi Hai, Market Hai, Yeh Good for the Pocket Hai.” This happy-go-lucky character celebrating bargains at ShopClues represents the company’s shoppers who are bargain-hunters and love a bazaar-like experience! The communication route is meant to strike a chord with ShopClues’ consumers who rely on great pricing across the ShopClues website and mobile app. The TVC ably illustrates that the ShopClues’ app is perfectly poised to give customers the most authentic market experience online which reiterates its communication – “Market in your Pocket”.

     

    ShopClues plans to roll out 3 TVCs for its leading categories namely Fashion, Home & Kitchen, and Electronics. These fun-to-watch TV ad films have been created and conceptualised by Mumbai-based Enormous Brands.

     

    Talking about the new brand campaign, Nitin Agarwal, AVP-Marketing, ShopClues commented, “Through the new ad campaign, our key endeavour is to reinstate ShopClues’ brand positioning as the ultimate marketplace for the value-conscious shoppers. We want to emphasise on replicating the Bazaar-like familiarity & experience on the online and mobile platforms. On our platform customers can expect the biggest product range & price points that remind them of their favourite markets. This USP of our brand is what we wish to drive home through our latest TVCs.”

     

    When asked about his stance on the Latest Campaign launch, Ashish Khazanchi, Managing Partner of Enormous Brands said, “While shopping at a mall is a concept from the west, shopping at a market is a more culturally-rooted experience for most Indians. To cut through the clutter of online malls, ShopClues has always drawn a parallel to bazaar experiences that appeal to the masses. #MallNahiMarket aims to meet the consumer expectations and does so in a relatable and colloquial tone and manner.”

     

  • Underlines the proposition for the celebrations: 4th pe 1/4th rate pe!

    ShopClues unveils new ad campaign to celebrate 4th anniv

    By A Correspondent

     

    ShopClues has launched its new TV ad campaign on the occasion of its fourth anniversary. The TVC promotes the special ShopClues sale, “4th pe 1/4th rate pe” with its tagline ““sab kuch 1/4th rate pe” (Everything at 1/4th the price!). Conceptualised and created by Enormous Brands, the TVC aptly illustrates how ShopClues is offering an enviable selection of the most coveted products at unmatched and almost unbelievable price points!

     

    The ad film opens with a man carrying a TV like he would hold a mobile phone. The voice over explains, “Mobile ke daam pe tha, le liya, le liya” (It was priced like a mobile phone, so I bought it!). Similarly, it shows a woman rolling out chapattis with a barbell instead of a rolling pin since home gym equipment has now become so affordable. In the most interesting twist, an impersonation of Delhi CM Arvind Kejriwal wearing a cap in lieu of his characteristic muffler is shown. The idea is that everyone has been able to upgrade to something fancier and better thanks to the reduced price points on ShopClues.

     

    Speaking on the TVC, ShopClues spokesperson Radhika Aggarwal, Co-founder and Chief Business Officer said, “On the occasion of our 4th anniversary, we have put together a sale that seeks to reward and gratify our loyal customers. This is a huge milestone for us and through the TVC we want to communicate all the unbelievable product offers that we have curated for our shoppers. The idea is to raise awareness on what’s awaiting customers on ShopClues!”

     

    Ashish Khazanchi, Managing partner, Enormous Brands said, “ShopClues has organised a one-of-its-kind sale to generate excitement around its 4th anniversary. Through the TVC, we have tried to lucidly and simply showcase the amazing proposition on offer. We want customers to understand that the ‘4th pe, 1/4th rate pe’ sale isn’t mere lip service and you can actually grab stuff which seemed out of reach so far within your pre-determined budget!”

     

  • Rolls out a new TV ad campaign to gather momentum for the promotional property

    ShopClues unveils ‘Biggest Thank You Sale’ campaign

    By A Correspondent

     

    On successfully recording 1 crore customers, ShopClues has announced the ‘Biggest Thank You Sale’ campaign. The promotional property from ShopClues will be live between 5th and 10thOctober, 2015 and will offer decent deals as well as Clues Bucks worth Rs. 1,00,000 for existing customers. To generate excitement and awareness around the sale, ShopClues has also launched a new TV ad campaign. Conceptualised and created by Enormous Brands, Mumbai, the TVC invites buyers to make the best of this phenomenal shopping extravaganza.

     

    As a part of the initiative, existing customers will receive free credit in the form of Clues Bucks between Rs 50 to Rs 1,00,00 which they can use to purchase anything on the website. In addition, the marketplace has put together incredible deals and discounts across a large assortment of products, from categories as varied as personal care products, stationary, consumer electronics and much more for the six-day period. ShopClues has also entered into alliances with top brands so that customers can enjoy a variety of benefits including gift vouchers worth Rs 250 on Naturals products, 40 per cent cashback on orders with TinyOwl and up to Rs 4,000 off on travel bookings with the Yatra app.

     

    Speaking on the sale and the TV ad campaign, Radhika Aggarwal, Co-founder and Chief Business Officer, ShopClues.co said, “We at ShopClues are thrilled at registering 1 crore customers. Through the ‘Biggest Thank You Sale’, we want each one of those 1 crore shoppers to revel in the celebration with us! The new TVC rolled out by ShopClues endeavours to create a buzz around this sale so that customers can make the best of the deals and discounts on offer.”

     

    The TV ad film starts by elucidating how bleak the world would be if people were charged money for a simple “Thank You” when they were given any help or shown some support. The viewer is then reminded that since ShopClues is highly grateful for the constant loyalty, support and patronage of its 1 crore customers, it is in no mood to save and has therefore announced this mega sale. The ad film reiterates ShopClues’ celebratory mode and its desire to share the joy with its customers.

     

  • Underlines the exclusive sale on the app for the evening rush hour between 6 and 9pm

    ShopClues launches new TVC to announce its ‘Ghar Wapsi’ sale

    By A Correspondent

     

    ShopClues has launched a new TV campaign to announce its ‘Ghar Wapsi’ sale. The TVC, designed by Enormous Brands and created by the production house, Thread Films, highlights the exclusive app sale targetted at those who like to shop on their mobile phones during their commute post work. Christening this trend as ‘Commute Commerce’, ShopClues is a pioneer in tapping its huge potential with the unique ‘Ghar Wapsi’ sale. It has been designed especially for the evening rush hour between 6 PM and 9 PM with surprise deals on the app across categories such as electronics, fashion and home items.

     

    Speaking on the campaign, Radhika Aggarwal, Co-founder and Chief Business Officer, ShopClues.com said, “Shopping on mobile while travelling back from work or ‘commute commerce’ as we like to call it, is an untouched market in the e-commerce industry. ShopClues has launched the new TVC to promote our special ‘Ghar Wapsi’ sale which taps this highly popular purchase behaviour. The sale has been named ‘Ghar Wapsi’ as this is a phrase that is colloquial as well as self-explanatory. With this sale and the TVC we aim to own the 6-9 PM slot and the concept of ‘commute commerce’ by offering our customers category-specific surprise offers that change every single day. We’re sure to get users hooked to the ShopClues ‘Ghar Wapsi’ sale on their way back home!”

     

    Ashish Khazanchi, Managing Partner at Enormous Brands, the creative agency behind the TV ad film said, “ShopClues is a brand for the masses. Every TVC that we have worked on for them has revolved around creating an instant connect with viewers across the country. This endeavour was replicated with considerable ease this time as browsing through one’s phone during the post-work commute has become a kind of natural tendency in India. Our objective was to creatively convey to consumers that the ShopClues app is the only destination they should be checking out for incredible deals during their journey back home.”

     

    The new ShopClues TVC ably illustrates the excitement that ‘commute commerce’ can infuse in the mundane daily travel. It shows how eager office-goers are to rush out from work at 6pm and make their journey back home. They are shown hustling to their transport of choice, be it a bus or a train and logging on to their phones immediately. The core proposition of the sale is encapsulated in the final message: ‘Har roz hamare app pe, surprising evening deals.’