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Tag: ShopClues.com

  • The campaign focuses on buying everything new this Diwali at lowest prices ever

    Shop Clues unveils its festive campaign

    By A Correspondent

     

    Shop Clues has launched its Diwali campaign titled, ‘Naya ye, naya wo. Iss Diwali, sab naya lo’ that features Gajraj Rao.

     

    Commenting on the new campaign by Enormous, Rajat Girdhar, Head – Marketing, ShopClues said: “This year’s Diwali campaign of ‘Naya ye, naya wo. Iss Diwali, sab naya lo’ is aimed at providing consumers to indulge themselves in shopping whole-heartedly during the festive season. The Mahabharat sale offers lakhs of products at low price points. Gajraj Rao’s character in his forthcoming film resonates with ShopClues’ eternal quest to ensure every shopper is happy and finds quality products within her / his budget.”

     

     

  • Varun will oversee marketing strategy across channels covering online, offline, mobile and strategic alliance partnerships

    ShopClues appoints Varun Jha as Senior Director, Marketing

    By A Correspondent

     

    ShopClues has announced the appointment of Varun Jha as its Senior Director, Marketing. Varun joins ShopClues from PayU India where he was a core team member and the Head of Marketing. In his new role, he will work directly with Nitin Agarwal, AVP Marketing at ShopClues. In his new role, he will oversee marketing strategy across channels covering online, offline, mobile and strategic alliance partnerships.

     

    Speaking on his appointment, Varun said, “I am super excited to be a part of India’s largest managed marketplace – ShopClues. In a short span of time, ShopClues has established itself as a dominant player in the e-commerce sector through rapid growth in both merchant and consumer base. What excites me more is the fact that it operates at an immense scale and this will open up a new set of challenging opportunities for me. As a new-age marketer, I will be looking at further scaling the business through innovative marketing solutions and aligning marketing channels with the path of profitability.”

     

    Radhika Aggarwal, Co-founder and Chief Business Officer said, “Varun has 8 years of solid experience through which he has demonstrated his expertise in result and profit-oriented marketing activities. He is extremely analytics-oriented and is a great communicator, all prerequisites of a great marketing professional. His agility and acumen is precisely what ShopClues needs at this strategic point in its growth curve.”

     

    Varun has also worked with multinational organisations like Cummins Inc (Fortune 500) and Micro-Star International Co-op in various marketing roles. He has diverse industry experience from spheres like consumer electronics, IT and E-commerce and has expertise in digital strategy, performance marketing and online payments.  He has a management degree from IIT Bombay and a B.E. in Electronics and Telecommunications from Mumbai University.

     

  • Rolls out a new TV ad campaign to gather momentum for the promotional property

    ShopClues unveils ‘Biggest Thank You Sale’ campaign

    By A Correspondent

     

    On successfully recording 1 crore customers, ShopClues has announced the ‘Biggest Thank You Sale’ campaign. The promotional property from ShopClues will be live between 5th and 10thOctober, 2015 and will offer decent deals as well as Clues Bucks worth Rs. 1,00,000 for existing customers. To generate excitement and awareness around the sale, ShopClues has also launched a new TV ad campaign. Conceptualised and created by Enormous Brands, Mumbai, the TVC invites buyers to make the best of this phenomenal shopping extravaganza.

     

    As a part of the initiative, existing customers will receive free credit in the form of Clues Bucks between Rs 50 to Rs 1,00,00 which they can use to purchase anything on the website. In addition, the marketplace has put together incredible deals and discounts across a large assortment of products, from categories as varied as personal care products, stationary, consumer electronics and much more for the six-day period. ShopClues has also entered into alliances with top brands so that customers can enjoy a variety of benefits including gift vouchers worth Rs 250 on Naturals products, 40 per cent cashback on orders with TinyOwl and up to Rs 4,000 off on travel bookings with the Yatra app.

     

    Speaking on the sale and the TV ad campaign, Radhika Aggarwal, Co-founder and Chief Business Officer, ShopClues.co said, “We at ShopClues are thrilled at registering 1 crore customers. Through the ‘Biggest Thank You Sale’, we want each one of those 1 crore shoppers to revel in the celebration with us! The new TVC rolled out by ShopClues endeavours to create a buzz around this sale so that customers can make the best of the deals and discounts on offer.”

     

    The TV ad film starts by elucidating how bleak the world would be if people were charged money for a simple “Thank You” when they were given any help or shown some support. The viewer is then reminded that since ShopClues is highly grateful for the constant loyalty, support and patronage of its 1 crore customers, it is in no mood to save and has therefore announced this mega sale. The ad film reiterates ShopClues’ celebratory mode and its desire to share the joy with its customers.

     

  • The ad illustrates how their business can grow from local to national by selling on the platform

    ShopClues unveils ad directed towards merchants

    By A Correspondent

     

    ShopClues has unveiled its new TV ad campaign, targetted at merchants across the nation. Conceptualised and created by Enormous Brands, Mumbai, the TVC aptly highlights the benefits of selling on the platform with its high reach and immense popularity. It makes a robust call-to-action and encourages local merchants to become national-level sellers by signing up on the site.

     

    Radhika Aggarwal, Co-Founder and Chief Business officer at ShopClues.com said, “Our new TV merchant ad campaign aims at bringing new sellers on board, on a journey of mutual growth at a stellar pace. India is a land of traders with innumerable small businesses across the country with wide variety of great products. They are however, rarely able to expand beyond their immediate geographical area because of the high distribution costs and other impediments. With this campaign, we aim to show them how they can achieve the pride of being national sellers and also help them discover the ease of selling online.”

     

    “Shopclues has a reach that cuts across geographies and across socio economic profiles. With crores of people shopping at the platform every month, it is the best way for a manufacturer or trader of quality goods to in an instant expand his footprint of operations. Shopclues with its easy registrations also makes it simple for people to access this vast set of consumers. The commercial highlights the fact that a particular trader may not have a footprint that would go beyond his immediate vicinity. However with shopclues.com, the entire country is viably his playground.” said Ashish Khazanchi, Managing Partner at Enormous Brands.

     

    The ad film opens with a young boy breaking a lamp with his cricket bat, followed by a dog, a heavy breeze, an angry wife, a careless maid and several other regular occurrences causing lamps in different homes to shatter. The next shot focusses on a shopkeeper in a small town who ends up selling all his lamp shades within seconds. The Voice Over highlights how he has achieved this success: Dhanda khulke muskurayega jab woh shopclues.com pe aayega. (Your business will shine when it is listed on ShopClues). This is followed by appearances of several small traders on screen who witness quick turnarounds of their business. Eventually we find out that all of them are actually operating out of the ShopClues website and this is how they are so successful.

     

    The TVC is specifically in a mix of Hindi and English with a very light-hearted character to appeal to the local merchant. Its tone is direct and conversational to engage effectively with its target audience. The target group comprises smaller businessmen across geographies in India who are selling low-ticket items, unstructured product categories, regional products that are unique and highly sought-after and those who have scale of production but not adequate reach. The objective is to show them that ShopClues.com offers a hassle-free on-boarding process and will enable them to sell in the 25,000 cities it serves and to its over 50 million monthly visitors.

     

  • The Maxus Delhi team will be managing the account under the aegis of Navin Khemka

    Maxus bags media AOR for Shopclues

    By A Correspondent

     

    Maxus has won the prestigious media planning duties for India’s first and largest managed marketplace, Shopclues.com. The Maxus Delhi team will be managing the account under the aegis of Navin Khemka , Managing Partner Maxus .This was won by maxus after a multi agency compettive pitch.

     

    On winning the worthy account Kartik Sharma, Managing Director, Maxus South Asia expressed, “It is indeed a prestigious win for us and we are thrilled to partner with the Shopclues team and to grow with them as their business scales newer heights. We are particularly excited to bring out the best business-oriented solutions for them.”

     

    Radhika Aggarwal, Co-founder and Chief Business Officer said “We are on a very rapid growth orbit and after careful evaluation we decided Maxus will be an ideal partner for driving this growth engine. We are excited to have Maxus on board and confident that their innovative strategic and creative inputs will create the right buzz that we as a brand need today. We expect a lot of superlative work on our brand. Congratulations to Maxus once again”

     

  • It is ready with a full-fledged branding and mass communication campaign to further its penetration and recall in broader geographies and demographics

    ShopClues.com unveils new media campaign

    By A Correspondent

     

    ShopClues.com has announced the launch of its end-to-end advertising and branding roadmap to gain higher recall in the Indian e-commerce segment. The brand has already carved a strong niche for itself in the Indian e-tailing space with over 65,000 merchants powering an extensive selection of 5.3 million products across 3000 listing categories. It is now ready with a full-fledged branding and mass communication campaign to further its penetration and recall in broader geographies and demographics. To achieve this objective, ShopClues.com has engaged partners across functions to lead its large-scale consumer engagement campaign.

     

    The e-commerce platform has partnered with agencies which have a history of creating memorable creative campaigns reflecting its vision of establishing itself as a preferred brand of the Indian masses. Enormous Brands, headed by advertising veteran, Ashish Khazanchi, has been appointed as its creative partner. The Public Relations mandate has been assigned to Value 360 Communications, headed by Kunal Kishore Sinha who has a tremendous track record of scaling up several start-up brands.

     

    Radhika Ghai Aggarwal, Co-Founder & CMO, said, “We observed early on that our country has millions of small merchants with interesting products and we Indians love to shop in local bazaars. This is the basic and defining essence of our product. At ShopClues, we’ve built properties like the Sunday Flea Market, Wholesale, Cash-Before-Delivery, Factory Outlet, keeping the orientation of our shoppers and their comfort zones in mind. We have an approach to merchandising which is unprecedented. Our build-up is focused on extensive unstructured products categories, offerings and unique cataloging.”

     

    Notably, ShopClues has spent less than US $10 million to reach the status of India’s 5th largest, while every other company in the top five list has spent an over ten times the amount.

     

    While ShopClues covers a broad range of products, prices, categories, brands, and sellers, it specialises in non-standard categories, unbranded products or less-known brands, smaller merchants, and tier II and tier III cities. In addition to strong traction and a very well-developed marketplace ecosystem, it also has an unmatchable cost advantage and rapidly improving fundamentals – the company is close to gross margin break-even and will be operating margin positive by March 2015.

     

  • Ecommerce player ShopClues.com has initiated a multi-agency pitch to bring on board a creative partner to lead its mass media strategy

    ShopClues seeks creative agency

    By A Correspondent

     

    Ecommerce player ShopClues.com has initiated a multi-agency pitch to bring on board a creative partner to lead its mass media strategy. The multi-agency pitch will happen in Gurgaon. This is the first time that the company has called for a creative pitch.

     

    Two years into operations, ShopClues.com has previously been active on the social media, radio and the outdoor front. Till now the online and ATL campaigns were done inhouse. With the growth and expansion in the company and the boom witnessed in the E-commerce space, the company is set to get on board a creative partner for its mass media strategy.

     

    Commenting at the development, Radhika Aggarwal, Founding Member & Corporate Vice President Marketing and Merchandizing at ShopClues.com said, “Having built a wide assortment across 900+ product categories, we are now looking for a creative partner who will further help us strengthen our position as a one-stop destination for millions of online customers across India.”