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Tag: Shop CJ

  • The account was won following a multi-agency pitch

    Shop CJ appoints MSLGroup for PR

     

     

    Homes hopping major Shop CJ has on boarded PR agency MSLGroup for its public relations and media communications mandate activity. The account was won following a multi-agency pitch.

     

    Confirming the news, Dhruva Chandrie, COO, Shop CJ said “This marks an alliance between two companies that are extremely creative and have a passion for excellence. Essentially, we were looking for an agency well equipped to accentuate the brand voice and narrative. While MSLGroup understands the pulse of Indian consumers, the team’s focus on innovation, strong play in PR and media insights, makes it the right partner for us. Not to mention, the appointment of MSLGroup brings to us global best practices in engaging with various stakeholders across a host of platforms.”

     

    Commenting on the win, Amit Misra, MD, MSLGroup said: “We are delighted to have been chosen by Shop CJ as their communications consultants. Shop CJ has managed to carve a niche for itself in the T-commerce space. Additionally, with our expertise in brand communication and use of other non-traditional tools of communication, I am confident that we would be able to enhance the brand imagery.”

     

  • Publicis India will work on the strategy and creative deliverables of Shop CJ

    Shop CJ appoints Publicis to handle creative mandate

    By A Correspondent

     

    Shop CJ has appointed Publicis as the advertising agency following a multi-agency pitch. Publicis India will work on the strategy and creative deliverables of Shop CJ spearheading the next phase of growth for the brand.

     

    Confirming the news, Dhruva Chandrie, COO, Shop CJ said: “The market environment today requires Shop CJ to collaborate with the best agencies and engage with consumers 24/7 through all relevant touch points. Publicis in its commitment to bold, brave ideas, brought on the table their years of experience in the allied sector and business. Their global capabilities in advertising and digital media make them uniquely equipped to bring innovative, integrated solutions to what we’re trying to achieve. With their appointment, I look forward to extremely progressive and innovative marketing and consumer engagement campaigns. This would further strengthen our brand equity, and help make great impact on the people we serve.”

     

    Commenting on the development, Paritosh Srivastava, COO, Publicis Ambience, says, “CJ is a huge conglomerate in Korea. We are privileged to partner them in India. They are already on a terrific growth trajectory. Our task is to help them hit escape velocity even faster. We are offering them an integrated solution across mainline, digital and PR leveraging the Publicis Power of One to deliver their India ambitions. ”

     

  • Kenny Shin goes back to the parent organisation; SR Yoon to be the new CEO

    Shop CJ changes leadership team in India

    By A Correspondent

     

    Shop CJ Network Pvt. Ltd. has announced changes in the leadership team in India. SR Yoon will assume the role of CEO of Shop CJ India, in place of CEO Kenny Shin, subject to obtaining the necessary approvals from Government of India. Yoon will continue to be based at the headquarters of the parent company CJ O Shopping at Seoul.

     

    After the recent forays of Shop CJ-Tamil and Shop CJ-Telugu on 24×7 home shopping channels with specially designed and customized content for Tamil and Telugu speaking population, Kenny Shin, CEO Shop CJ is going back to the parent company CJ O Shopping  Co. Ltd., which is in the midst of major overseas expansion. SR Yoon, will assume responsibilities in his place. “It is undoubtedly very exciting to be in one of the fastest growing markets in the world” said Yoon who has worked previously with Samsung as CEO Australia and in its marketing division before moving to CJ O Shopping last year.

     

    Commenting on the move, Shin said, “The last 4 years in India have been excellent for Shop CJ. I have enjoyed my India stint and it was a period of great learning and achievements.” Shin has more than 20 years experience in home shopping. He has worked in Korea, US and India. Global giant from South Korea, CJ O follows the policy of rotating its senior leadership assigned with overseas roles.

     

    Commenting on the appointment, Yoon said, “I am glad at the prospect of spearheading the India operations for the CJ Network. India is an exciting country, a complex market with huge opportunities and interesting challenges. Shop CJ has a more robust strategy, culture and talent in India than ever before, a must for a sustainably fast growing business. With the continuation of strong leadership, we are poised to grow here. My role would be to enhance the opportunities and reduce the challenges. I believe we will be able to ensure and continue our growth in the market while delivering world-class shopping experience to our customers.”

     

    Shop CJ’s COO in India, Dhruva Chandrie, will now take responsibility for overall operational matters of Shop CJ. Additional to the marketing and operations departments, finance, planning, IT and E‐commerce will also report to him. In addition, N. Ramakrishnan has decided to step down as the CFO of the company to pursue other interests. The Board has initiated a search to fill the role of CFO and Shop CJ will have a new CFO soon.

     

  • An alumnus of IIM Lucknow, Dhruva has a B.E. (Hons.) in Electrical & Electronics from BITS Pilani

    Dhruva joins Shop CJ as Chief Sales Officer

    By A Correspondent

     

    Shop CJ Network Private Limited (“Shop CJ”) has appointed Dhruva Chandrie as its Chief Sales Officer. This appointment is key to further enhance company’s procurement and operations. Dhruva, previously held the position of Chief Operating Officer (COO) for HomeShop18, is likely to take charge within a week. He brings more than 22 years’ of experience to the role. He will be based in the Mumbai office.

     

    Commenting on his new appointment, he said, “With more players entering the television-commerce market, there is increase in the level of competition. It will be exciting times ahead.” TV Home-shopping is yet to be explored and optimized to its full potential inIndia. Considering an expected growth rate of 40% and more companies entering the market, the industry is estimated to reach Rs 50,000 crores in the next five years.

     

    Acclaimed by industry peers for quick turnarounds, Dhruva has driven many other companies’ growth on an average three times and multiplied profitability, turning loss making companies into investor worthy enterprises. He comes onboard after successful stints across sectors such as, media, retail, automobiles, and petroleum retail, working with companies including, Tata, Crompton, Videocon Groups, Reliance Industries, HomeShop18 and The Mobile Store, at leadership positions.

     

    Making the announcement, Kenny Shin, CEO of Shop CJ commented, “Dhruva brings a diverse set of leadership skills, extensive operations expertise and a successful track record that we will leverage across the company. His experience and expertise will not only strengthen our organization but will help us grow the company into the number one Home-shopping player inIndia.”

     

    An alumnus of IIM Lucknow, Dhruva has a B.E. (Hons.) in Electrical & Electronics from BITS Pilani. His hobbies include painting & solving crossword puzzles.

     

  • National award-winning director Pradeep Sarkar, who has filmed movies such as, Parineeta and Mardani, has directed the TVC

    ‘Shop a new trend’ says Shop CJ in new campaign

    By A Correspondent

     

    When home-shopping and e-commerce players in the market are offering deals and discount to attract customers, Korea based home-shopping player Shop CJ has taken a different approach. The differentiating strategy is to offer products associated with trendy lifestyle, which aims to improve the lifestyle of people by helping them shop a new trend. As part of its rebranding initiative, the company created its first TV commercial, directed by the national award-winner Pradeep Sarkar. The film conveys company’s new philosophy and brand identity. It shows the name of Star CJ alive being changed to Shop CJ.

     

    Kenny Shin

    Kenny Shin, CEO, Shop CJ, says, “We are trying to change the overall perception of the home–shopping industry. Additionally, the TVC rebranding showcases our aim to bring ultra-trendy, durable, innovative, customer-friendly and cost-effective products to the customers.”

     

    Donald Kwag, head of marketing, says, “The television commercial is to convey company’s new philosophy and the name change. We are pushing it aggressively on social media as well.”

     

    The new brand tagline – ‘shop a new trend’, which is  unveiled in the TV advertisement, signifies company’s product offering that are in synch with customers lifestyle and latest trend. The TVC is featuring real life people sharing their story and proud moment with Shop CJ’s products.

     

    The film is conceptualized by the creative agency Percept H, which is a 50:50 joint venture between India’s Percept and Japan’s Hakuhodo Inc. The 30 and 60-second versions of the commercial will air on various channels of Star Network from May 2015.

     

  • The company, which started business in September 2009 with Star as a joint venture partner, has now allied with Providence Equity partners

    Star CJ is now Shop CJ, to concentrate on TV-led sales

    By Dyanne Coelho

     

    Leading 24/7 home shopping channel Star CJ now has a new name. It dons a new logo and will be called Shop CJ Network Pvt. Ltd..The company, which started business in September 2009 with Star as a joint venture partner, has now allied with Providence Equity partners. According to Shop CJ Network CEO Kenny Shin, Star exited the alliance as it figured that home shopping was not a part of its core competency. “Star wished to focus on the entertainment and sports business, which is why they quit the alliance,” Shin said.

     

    At the launch of the new logo and identity of the network, Shop CJ also presented its new tagline – ‘Shop a new trend’ by which it wishes to cater to a wider spectrum of consumers.“Shop CJ is focused on trends to transform the Indian customer’s lifestyle. We are not focused on discounts and on catering to the customers pockets like our competitors Flipkart, Snapdeal and Amazon,” said Shop CJ Marketing head Donald Kwang. Kwang stressing that unlike some e-commerce destinations, Shop CJ’s major sales come from its television network. As much as 94 percent of CJ Shop’s sales are from TV, whereas a meagre 6 percent comes from the internet and mobile combined. “For the time being we would like to focus on our television consumers, as they contribute to the largest part of our revenue,” Kwang added.

     

    The rebranding of Shop CJ is to better align the company’s philosophy with its future strategy. Talking about future initiatives, Shop CJ CFO N. Ramakrishnan said, “We are looking to expand in the east and north-east through physical warehouses. We are also looking to enhance our warehouse management system in order to enhance logistics and boost back-end services.” In order to further their stance in the e-commerce market, the company is attempting to understand buying patterns of the Indian consumer. “Indian consumers have a much rationalizsd purchase behavior. If they don’t like a product, or if the quality of the product is not up to the mark, they will send it back. This is why we ensure a high standard of product quality testing,” said Shin.

     

    Other than India, parent CJ O Shopping operates home shopping networks in Korea, China, Japan, Thailand Turkey, Phillipines and Vietnam.