MxMIndia

Tag: Shony Panjikaran

  • Shony Panjikaran and Lada Guruden Singh are the two leaders of the business

    Sony rejigs film biz top deck

    By Our Staff

     

    (L-R) Shony Panjikaran, Lada Guruden Singh

    Entertainment conglomerate Sony Pictures Entertainment has appointed Shony Panjikaran and Lada Guruden Singh to take over the reins of its distribution and production business in India.

     

    Singh has been appointed General Manager and Head of Sony Pictures International Productions (SPIP), India. He will be overseeing SPIP India’s local film development and production slate as well as its expansion in regional cinema. Singhwill report to Michael Rifkin and Shebnem Askin, Co-Heads of SPIP.

     

    Panjikaran has been appointed General Manager and Head of Sony Pictures Releasing International, India. He will manage Sony Pictures’ theatrical releasing business across the Hollywood and local cinematic slate in India, including all distribution, sales, and marketing efforts. Panjikaran will report to Adam Herr, Senior Vice President, Distribution, Asia, Sony Pictures Entertainment.

     

    Said Panjikaran: “Sony Pictures is a global force that creates imaginative and engaging content for audiences across the world. It is an absolute privilege to oversee SPE’s theatrical business in India and bring an incredible slate of Hollywood and Indian cinema to Indian audiences. For both Lada and I, it will be hugely rewarding to lead Sony Pictures Entertainment, India into a new era. Today, the film market in India is virtually borderless, and I am looking forward to pioneering new initiatives and partnerships in this dynamic distribution space and to satisfy the demand for brilliant global and local stories in India.”

     

    Added Singh: “As India leads the world in entertainment, creating content in volume and quality that ranks right at the top, we are excited to give it our all to become one of the top players in the country. From tentpole hits to clutter break-through content, from stories unfolding at the margins to the celebration of Indian mythology; we want to push the boundaries and synergies with leading talent as well as with fresh new voices. Shony and I are committed to making this dream come true, breaking all language barriers, and turning Sony Pictures Entertainment, India into the most sought-after creative studio in India!”

     

  • The game asks users to double tap on their screens to shoot the zombies with different weapons

    Sony Pictures and Dentsu Webchutney launch an interactive game on YouTube

    By A Correspondent

     

    Sony Pictures Entertainment, in partnership with Dentsu Webchutney, has created a gaming video for YouTube. Inspired from Sony Pictures Entertainment’s latest release, Zombieland: Double Tap, the video features zombies and guns.

     

    Said Shony Panjikaran, Director & Head – Marketing, Sony Pictures Entertainment India: “Zombieland is one of the few unique films which has a cult following since years. This is despite the fact that the subject and its treatment is a bit niche for the Indian market. We recognized that a huge chunk of the target audiences are gamers. Therefore, to engage them with a thematic game was our unique proposition. After analysing what platforms would be the best to use based on numbers and also creatively befitting, we thought YouTube would be the most ideal platform for this. Also, the YouTube feature of double tap to forward was a perfect tool for us to display the tag line of our film. Hence, the team came up with a game around the feature. It is the first of its kind, simple and ingenious and is particularly apt to market a film such as this to our young TG. We have gamified the experience and have added levels to the ‘double tap’ to shoot and complete the user journey with a CTA to book tickets.”

     

    Added Pravin Sutar, Executive Creative Director, Dentsu Webchutney, said, “Social media numbers for YouTube say that it’s one of the most popular platforms and happens to entertain millions of people daily. With so much content being watched without having any interaction from the user’s end was an opportunity waiting for us to be explored. We changed the notion of just watching a video on YouTube by introducing an interactive element to the video wherein one could kill zombies by double tapping the video. Such small gaming hacks on a video platform results in disruption of sorts, which in turn creates a lot of engagement for the user.”

     

     

  • The team created a unique experience for the audience

    Sony Pictures, Dentsu Webchutney bring alive Angry Birds’ islands

    By A Correspondent

     

    Sony Pictures Entertainment India has joined hands with Dentsu Webchutney, to turn the virtual islands from the movie ‘Angry Birds 2’ into real ones on Google Maps.

     

    Said Shony Panjikaran, Director & Head of Marketing, Sony Pictures Entertainment India: “The challenge with Angry Birds 2 was that the game did not have the same recall as when the first instalment of the film had released. We had to find interesting ways of connecting with our target group. And the best way was to reconnect with the original gamers through such unique promotions.”

     

    Added Pravin Sutar, Executive Creative Director, Dentsu Webchutney: “In today’s world, we need to find new, different and better ways of engaging the audience with the story to market a movie. The focal point of the movie is Birds and Pigs coming together to fend off attacks from the Eagles who want to take over their island. So, we thought what if we could bring this story alive on digital and create a real experience for our users. After some research we found 3 such identical islands that were unlabeled and we turned them into Angry Birds islands.”

     

     

  • The roll out of the new product is being supported with a co-branded TVC

    Center Fruit partners SPN to introduce special Spiderman pack

    By A Correspondent

     

    Perfetti Van Melle India has announced its collaboration with Sony Pictures for its gum brand Center Fruit. In partnership with Sony Pictures, Perfetti Van Melle is all set to delight Marvel fans with a limited edition Center Fruit ‘Spiderman – Far from Home’ pack.  The roll out of the new product is being supported with a co-branded TVC made in collaboration with Sony Pictures.

     

    Speaking on the collaboration, Rohit Kapoor, Director Marketing, Perfetti Van Melle India said: “We at Perfetti Van Melle believe in refreshing consumer interest in our product categories with the introduction of contemporary offerings. Center Fruit’s collaboration with the Spiderman Far from Home movie ensures high visibility amongst fans, while the new flavour adds another appealing dimension to the familiar taste profile of the product. Both Center Fruit and the movie are symbiotic in their appeal as contributors to mood upliftment enhancing the ‘fun’ experience that they promise. We are certain that the new Center Fruit ‘Spiderman – Far from Home’ pack will strike a chord with our consumers across India and increase market resonance for the brand significantly.”

     

    Added Shony Panjikaran, Marketing Head, Sony Pictures Entertainment, India: “Spider-Man is one of the most beloved superheroes in India and over the years the film franchise has grown even more stronger. Spider-Man appeals to people across ages, and since Center Fruit also does the same, it was a perfect association for us. We are thrilled to partner with Perfetti Van Melle India and are sure that our partnership will lead to blockbuster results for both Spider-Man: Far From Home and the special edition Center Fruit pack.”

     

     

  • The activity is accessible by all but only found by a few

    SPN and Dentsu Webchutney conduct a recruitment drive for MIB: International

    By A Correspondent

     

    Sony Pictures India has joined hands with Dentsu Webchutney to create a secretive application portal on the Internet, accessible by all but only found by a few.

     

    Said Shony Panjikaran, Director and Head of Marketing, Sony Pictures Entertainment: “The Men In Black franchise is a global phenomenon that appeals to audiences across ages. And with this unique promotion, we wanted to give fans an opportunity to don the iconic MIB suit in London. With MIB, we have rolled out multiple innovations on the digital platform, and by looking at the massive response to the same, we feel quite confident about the success of the film at the Box-office.”

     

    Added Pravin Sutar, Executive Creative Director, Dentsu Webchutney: “The MIB franchise is one of the most iconic franchises etched into our imagination. So, when we got the opportunity, we decided to give fans a feel of what an MIB agent goes through. At Dentsu Webchutney, we have been pioneering the field of digital innovations and with this campaign, we have hit that nail on the head, again.”