By A Correspondent
Black White Orange Brands, a licensing and merchandising solutions agency, has been appointed global licensing agent by Arka Mediaworks Entertainment LLP for Baahubali. The sequel, Baahubali 2 – The Conclusion is scheduled to hit screens in April 2017.
Black White Orange will work closely with Arka Mediaworks to conceptualise designs, represent the Baahubali franchise across a wide range of categories and also look at several licensing and retail partnerships, globally.  Having already signed leading international names like Paramount Pictures, Game of Thrones, Universal Pictures etc. till date, Black White Orange make their first Bollywood brand foray with Arka Mediaworks and their popular franchise - Baahubali.
Talking about the association, Shobu Yarlagadda, CEO at Arka Mediaworks said, “We are delighted to launch our branded merchandising portfolio and we are glad to have found a partner in Black White Orange. We are confident that its unique and promising strategic approach will build the Baahubali brand in India and help us reach our fans.â€
Bhavik Vora, Founder & CEO at Black White Orange says, “When we established Black White Orange a year back, we had a vision of creating a world-class merchandise programme of cult Indian brands. After the successful launch of Yuvraj Singh’s brand YWC recently, we are extremely excited to bring to life, the biggest blockbuster of all time, ‘Baahubali’, through a well conceptualized, high-quality merchandise program for Indian & global fans.”