Balaji Telefilms has appoints Vivek Koka as the Chief Business Officer of the films division. Koka, who has been managing Altt, will now also be responsible for heading the films business.
Said Shobha Kapoor, Managing Director, Balaji Telefilms, in a statement: “We are pleased to have Vivek on board, and are confident that his leadership will take Balaji to the next stage of growth and value creation. The Indian media sector is dynamic and full of opportunities for content and businesses. We are certain of Vivek and his team, to seize these opportunities and create value for all our stakeholders.”
Alt Balaji, digital entertainment platform, launches a new identity. It will now be called Altt. It has also unveiled a bold new logo. The company has stated that the change in logo is part of its broader rebranding strategy, which is aimed at aligning its image with its core values and mission. Altt provides its customers with innovative and engaging digital content, and the new logo reflects that commitment.
Besides the logo change, Altt has announced the appointment of a new Chief Business Officer Vivek Koka, as Ektaa R Kapoor and Shobha Kapoor Step Down. While the process of stepping down started last year, Altt now has a new team to take over. This decision is a strategic one to focus on their other ventures.
Vivek Koka
Talking about his association with Altt Vivek Koka said: “Altt has been a pioneer in the Indian OTT space and has entertained audiences across the country. With success and adulation comes the responsibility of staying true to the consumers’ expectations. Keeping in line with the same thought, Altt embarks on an exciting journey with its identity which will be backed by equally engaging content. It is a great time for me to be associated with the brand and to be a part of this journey.”
Shashwat Singh
Talking about the new logo and change in brand Image Content head Shashwat Singh said: “Our customers are at the heart of everything we do, and the new logo reflects that sentiment. The new design is more forward projecting and simplified, making it easier for our customers to connect with us and our offerings, without veering away from the well-established brand identity. We believe that this change will help us to make stronger connections with our audience and reflect the renewed passion with which we bring brand new stories to them.”
Added Ektaa R Kapoor: “We are thrilled to welcome Vivek Koka to the Altt family. His expertise and vision for the future of digital entertainment make him the perfect choice to lead Alt Balaji into its next phase of growth and success.”
On April 10, we had reported that Sunil Lulla was moving on from Grey Group to join Balaji Telefilms as Group CEO. We had to use the word rumoured because the official announcement could only be made post the Board meeting. Lulla will join Balaji wef May 25.
Lulla, a veteran of over three decades of experience across media, entertainment and the broadcast industry, was until recently CMD of Grey Group India. Earlier he has worked with HMV (nkaSaregama), MTV, Sony, Times Network and Indya.com. Lulla has been a prominent member on many boards and forums of the broadcast industry.
Commenting on the appointment, Shobha Kapoor, Managing Director, Balaji Telefilms said: “We are pleased that Sunil will be joining us as Group CEO and are confident that he is the right person to lead Balaji to the next stage of growth and value creation. He is a seasoned leader with a stellar leadership reputation and brings with him a wealth of consumer business experience. The Indian media sector is undergoing massive change which also creates enormous opportunities for us at Balaji Telefilms and Sunil will lead the efforts with the rest of the team to seize these opportunities and create value for all our stakeholders.â€
Added Lulla in a statement: “I am incredibly excited to join Balaji Telefilms at this stage of the company’s evolution into a B2C media business. Balaji Telefilms has a great combination of engaging and compelling content and distribution on the back of explosive growth in online video consumption. Balaji Telefilms is well positioned to become a leading player in the Indian media sector and I am motivated to join the leadership team and all the great people that have fuelled Balaji Telefilms success so far.â€
