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Tag: Shiven Surendranath

  • Unveils its new brand identity architectured by LinConsult in a film featuring Akshay Kumar

    Dollar focuses on ‘duke in distress’ in campaign by Lowe Lintas

    By A Correspondent

     

    Leading hosiery brand Dollar has undergone a makeover. The brand’s new identity is a result of a a brand architecture exercise led by LinConsult, the strategic consulting division of MullenLowe Lintas Group. To promote the new face of the brand, a campaign conceived by Lowe Lintas Kolkata was released soon after.

     

    Said Vinod Kumar Gupta, Managing Director, Dollar Industries Limited said: “Our new vision focuses on ‘Wear The Change’ which is aligned with our business ethics to constantly innovate and keep up with the trends and changing consumer needs. The reinvigorated brand identity will provide a new dynamism to the business profile internally, to the end customers and stakeholders.”

     

    The campaign film featuring Akshay Kumar is directed by ad-film maker Shiven Surendranath. Commenting on the campaign, Janmenjoy Mohanty, Regional Creative Officer, Lowe Lintas added: “These are fascinating times. We are perhaps living through every cliché about change we had ever heard. If ever there was a time to embrace change and new thinking, it is now. Dollar’s new point-of-view reflects this and urges us to begin from within and wear the change we’d like to see in the world.”

     

     

  • Campaign core messages around, freedom, love and surrogacy reflects bold but the relevant spirit of IICE Vodka and its brand ambassador Kalki, and aims to change rhetoric in its segment

    Jagatjit Industries unveils new campaign with Kalki Koechlin

    By A Correspondent

     

    In continuation to the brand reinvention of the IICE Vodka series, Jagatjit Industries has announced the launch of three video commercials with KalkiKoechlin, its brand ambassador. The videos address strong issues around freedom of speech, thought, privacy, prohibited love and surrogacy, that reflects both the bold spirit of the brand and its chosen brand ambassador Kalki. While one of the videos will be released as a TVC, the other two will be released on digital channels only and across the brands’ social properties.

     

    “Our new ad campaign is a true reflection of the personality of our highly talented actor/ director brand ambassador, KalkiKoechlin’swho’s ahead-of-her-times, liberated, and experimental nature allows us to honestly address issues that lie at the heart of every society struggling to modernize. IICE Vodka celebrates the ‘I’, i.e. the individual and promotes being yourself, and living your life your way, making your own choices and always being fearless to face the future. Through these ads we’re trying to change the rhetoric that is generally employed by our segment. First by drawing attention to bold but relevant subject matter and secondly to the current law that bans liquor companies from advertising liquor,” says Roshini Sanah Jaiswal, Chief Restructuring Officer at Jagatjit industries

     

    The video campaign has been conceptualized by the in-house team of Jagatjit Industries, in association with Shiven Surendranath of Old School Films, who has produced and directed the film.