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Tag: Shivank Agarwal

  • Ex-Bytedancers Shyamanga Barooah and Biswarup Gooptu join the media company

    Mitron TV strengthens leadership team with two senior hires

    By A Correspondent

     

    Shyamanga Barooah
    Biswarup Gooptu

    Indian short-format video app Mitron TV has announced the expansion of its leadership team with two senior hires. Ex-Bytedance executive Shyamanga Barooah comes on board as Head of Content Strategy and senior journalist Biswarup Gooptu, who spent 10 years at the Economic Times, joins as Head of Partnerships & Policy. Gooptu will focus on driving public policy for the company and building government alliances. Barooah, who was also earlier with Bytedance, will be responsible for developing and optimizing a tailored content strategy, whilst driving the best content practices for internal and external stakeholders.

     

    Commenting on the development, Shivank Agarwal, Co-founder & CEO Mitron said: “We are delighted to have Shyamanga and Biswarup join the leadership team at Mitron. The impact of short-video consumption and digital entertainment is growing at a rapid pace, making this sector one of the most exciting in present times. At Mitron, we are in a robust growth phase and continuing to reinvent ourselves. With Shyamanga and Biswarup’s expertise, we look forward to further strengthening our proposition and scale the business to the next level.”

     

     

  • Effort to “salute and bring together” Indian apps

    Mitron TV spotlights ‘Made in India’ apps

    By A Correspondent

     

    Indian short-video app Mitron TV has launched a discovery platform called Atmanirbhar Apps  to urge people to become ‘Vocal for Local’ and to bring the spotlight on the Indian apps from various geographies.

     

    Commenting on the launch of Atmanirbhar Apps, Shivank Agarwal, Co-Founder & CEO Mitron said: “It gives me immense pride and pleasure to bring Atmanirbhar Apps to the Indian users on the National Unity Day. After PM Modi’s clarion call in May this year to be Atmanirbhar, and to focus on the creation of a Made in India ecosystem, we felt that it’s highly important to let users discover noteworthy Indian apps that are doing exceptional work to keep India running. This is a small effort by Mitron TV to celebrate self-reliance and promote domestic businesses.”

     

    Added Anish Khandelwal, Co-Founder and CTO, Mitron: “I am ecstatic to bring another offering from the Mitron TV. When we launched the Mitron TV app, we never imagined that users will shower us with so much affection that we will cross 39 million downloads within six months. This validated our belief that Indians have a trust factor towards local apps, which led us to launch Atmanirbhar Apps. We invite Indians to head to our discovery platform where they will find the best of desi apps to suit their every need.’’