MxMIndia

Tag: Shivangini Jajoria

  • Mirchi has renamed its radio station from 98.3 to 98.Stree for the 10-day initiative

    Mirchi & Modicare collaborate to campaign for women

    By Our Staff

    Modicare Limited and Mirchi are back with their women empowerment campaign – ‘Sapno Ki Azadi’, Kickstarted on March 3, ’Sapno Ki Azadi‘ campaign” will run for 10 days on radio and digital, across eleven cities.

    Said Samir Modi, Founder and Managing Director, Modicare Limited: “A nation cannot truly progress till each and every woman is empowered to fearlessly pursue her dreams. When women thrive, all of society benefits. For us at Modicare it has always been paramount to create an ecosystem where women get equal opportunities to grow and pursue their dreams. We have over 3 lakh consultants joining us every month, out of which 60% are women. Today, after 25 successful years in the business, we have innumerable success stories of women who decided to take charge and be fearless in their pursuit of success. Modicare has also been recognised amongst India’s 50 Best Workplaces for Women. Through Sapno Ki Azadi we wanted to share their inspiring stories with the world and motivate others to pursue their dreams.”

    Added Shivangini Jajoria, Senior Business Director from Mirchi: “Modicare’s brief of celebrating every women’s right to dream inspired our team to create this multi-platform campaign which rides on the connect our RJ’s have built with their listeners on both radio and social media. Through ‘Sapno Ki Azadi’, we hope to inspire while we entertain.”

     

     

  • It emphasises the health and wellness of individuals amidst the Covid-19 pandemic

    Hamdard to focus on holistic wellness in campaign

    By A Correspondent

     

    Hamdard Laboratories (Medicine Division) has unveild a new integrated marketing campaign ‘Healthy India. Hamdard India’, emphasising on the health and wellness of individuals amidst the Covid-19 pandemic.

     

    Commenting on the campaign launch, Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division) said: “In current times it is very important to build a strong immune system that safeguards us from various microbial infections. Our latest campaign ‘Healthy India. Hamdard India’ fortifies our 114-year-old commitment to health and wellness of the nation through our time tested products that have proven effective against various viral infection and aiding strong immunity building. We are excited to partner with Radio Mirchi for this campaign who have created very engaging content for us”.

     

    Added Shivangini Jajoria, Senior VP & Senior Business Director, Mirchi Entertainment Network India Ltd: “With increasing pollution, poor AQI levels and the threat of widespread infection is looming large and we are happy to associate with Hamdard Laboratories for driving the movement of a healthier nation. The campaign, ‘Healthy India, Hamdard India’, in partnership witnesses a grand launch of a new station jingle on Mirchi that claims ‘Mirchi Sunne Wale Ab Always Khush, and Always Healthy’ with Hamdard on 9th December. With this campaign, both Mirchi and Hamdard aim to share insightful information with its audiences and help Indians to keep a check of their health and well-being. This partnership is even more meaningful as Hamdard has kept India healthy with its products and services for the last 112 years and Mirchi has always promised to keep its listeners positive, come what may.”

     

     

  • To help people find jobs during Covid-19 crisis; 112+ companies and consultants sign up for the cause

    TimesJobs & Radio Mirchi launch ‘Baat Baat Pe Jobs’

    By A Correspondent

     

    E-recruitment website TimesJobs and Radio Mirchi have re-ignited their CSR initiative ‘Ready Steady Jobs’ for Season 2 with the title- ‘Mirchi Par Baat Baat Pe Jobs with TimesJobs’. In its maiden season last year, the campaign had shortlisted over 3892 candidates were in just 21 days and finally helped 1,065+ professionals get jobs.

     

    Explaining the details about the campaign, Sanjay Goyal, Business Head, TimesJobs & TechGig said: “At TimesJobs, our endeavour has always been to help people find the jobs of their choice. In the Covid-19 crisis, we wanted to rise above our business scope and help professionals cope up with career crisis triggered by Covid -19. We are joined by an equally enthusiastic team at Radio Mirchi Delhi for the campaign. I hope ‘Mirchi Par Baat Baat Pe Jobs with TimesJobs!’ is as successful as its earlier edition – named, ‘ReadySteadyJobs’ – where more than 1100 professionals were hired and more than 3800 applicants were shortlisted in just 21 days. All candidates have to do is sign-up at the campaign page free of cost and update their resumes and relevant companies/recruiters will contact them.”

     

    Added Shivangini Jajoria, Regional Director-North & East, Radio Mirchi, said: “Mirchi as a brand is always known for spreading happiness. In these tough times, too, we intend to follow through on this principle by putting forward ideas and campaigns that directly address concerns facing people today. One important crisis being faced by people during this pandemic is a career crisis. Through this campaign we will not only handhold our listeners through various aspects of the pre-recruitment process but also provide them with access to some of the top recruiters. We at Mirchi are excited to drive this with the TimesJobs team and are looking forward to making this a success!

     

  • Launches Desh Ki  Dhara anthem created by Wavemaker and Radio Mirchi

    Dhara supports ‘Be Vocal About Local’

    By A Correspondent

     

    Taking a cue from Prime Minister Narendra Modi’s recent address emphasising on ‘Be Vocal About Local’, Dhara has launched its latest campaign – Zara Sa Badlaav. As part of this campaign, the brand has launched an anthem Zara Sa Badlaav, in association with Radio Mirchi.

     

    The campaign has been conceptualised and brought to life by Wavemaker India. The anthem is supported by prominent RJs of Radio Mirchi stations from across Delhi, Maharashtra, West Bengal and Assam. The anthem features Parzan Dastur, the cute young boy from the iconic ‘jalebi’ advertisement of Dhara, as he re-enacts his iconic scene from the decade-old advertisement.

     

    Talking about this campaign, Dinesh Agrawal, Business Head – Dhara said: “The idea behind conceptualisation of this campaign is to inculcate the habit of buying Indian brand and being vocal about it within our consumers. The campaign tells us as to how a little change can bring-in a lot of changes for the country as a whole. Reliving our first campaign, our viewers take a dip in past by watching this video.”

     

    Added Ajay Gupte, CEO – South Asia, Wavemaker: “Dhara has been an established household brand for years now. We wanted to re-iterate the brand promise along with ‘Be Vocal About Local’ messaging. We believe, #ZaraSaBadlaav is beautiful reflection and rendition of these two messages together. We are absolutely thrilled to bring this campaign alive along with Radio Mirchi and hope to reach millions of households.”

     

    Talking about the campaign, Shivangini Jajoria Regional Director – North & East, of Radio Mirchi said, “Mirchi has always been at the forefront in helping brands to achieve their objectives by conceptualizing solutions as per the need of the hour. Patronizing locally manufactured products is the need of the hour and the Mirchi influencers have come together to lend their voice to this initiative. In our effort to support “Be Vocal Buy Local” initiative, Mirchi has partnered with Dhara Cooking Oils & Wavemaker to spread awareness. I would like to thank the team at Dhara Cooking Oils & Wavemaker for their unequivocal support and I look forward to many such partnerships with them in the future.” #ZaraSaBadlaav #DeshKiDhara #BeVocalBuyLocal

     

     

  • The format of the show will help create an engaging offering on the radio station

    RJs Jaggu & Tarana make a comeback on 104.8 ISHQ

    By A Correspondent

     

    Our favourite radio jockeys are back on air. Radio station 104.8 Ishq has bought back popular RJs Jaggu and Tarana on air with ‘The Jaggu & Tarana Show’.

     

    Commenting on the launch, Shivangini Jajoria, National Head, Operations, 104.8 Ishq said: “The format of the show coupled with Jaggu and Tarana’s exceptional style made for a formidable combination in creating one of the most engaging offerings on radio. We, at Ishq, believe in creating content that resonates well in the minds of our listeners and shows like ‘Calling Karan’ and ‘What Women Want with Kareena Kapoor Khan stand testament to that belief. Given their immense fan following, we were certain that Jaggu and Tarana will keep the audience entertained thoroughly in addition to giving listeners the right mix of songs.”