MxMIndia

Tag: Shivam Puri

  • To launch Cipladine with ‘Skin Ka 1st Aid’ campaign

    Taproot films first TVC for Cipla Health

    By Our Staff

    Cipla Health has launched its first-ever TVC for multipurpose topical antiseptic – Cipladine.  The new TVC showcases Cipladine’s broad spectrum of action on cuts, wounds, burns and skin infections positioning it as ‘Skin Ka 1st Aid’. The ad has been conceptualised by Taproot Dentsu and will be broadcast across all popular Indian TV channels and digital platforms.

    Said Shivam Puri, CEO- Cipla Health Ltd.: “As a brand that has gained acceptance over the last 20 years, Cipladine’s first ever TVC portrays its usefulness in busy Indian households. With its gentle albeit effective results, Cipladine has become a trustworthy companion in homes, clinics, dispensaries and hospitals for combating skin infections. A topical application, Cipladine’s scientifically backed formula makes it an ideal choice to treat skin issues in both adults and children. Moreover, it has emerged as a trusted solution to a broad range of skin infections arising from day to day injuries or infections and can rightly be called ‘Skin Ka 1st Aid.’ The ad showcases the versatility of the product and is an enjoyable-watch.”

    Added Pallavi Chakravarti, ECD, Taproot Dentsu: “Skin infections arising from multiple types of everyday injuries have one solution – Cipladine. We wanted to land this simple message with a commercial that people will want to watch multiple times. Hopefully they’ll find something new about the spot each time they see it. And the message will hit home every single time.”

     

     

  • Focuses on tackling root cause of pain with catchphrase ‘Jadd Se Dard Ko mitaye’ through real life scenarios

    Omnigel TVCs to reintroduce product benefits

    By Our Staff

     

    Omnigel  has launched a series of short 20-second TVCs created by Brand David Communications to reinstate its product benefits.

    Commenting on the new TV commercial, Shivam Puri, CEO, Cipla Health said: “Being true to the core of the brand, Omnigel’s latest TVC takes a refreshing route to showcase the product benefits that have been scientifically proven and intends to educate the consumer without intimidating them. We have taken the humorous route to connect with our consumers through real life scenarios, and help them make the transition towards focussing on eliminating the root cause of pain than availing surface level temporary relief measures. It is important to shift mind-set from ‘plain’ relief to pain recovery to spring back in action.  Further on, we are grateful to our consumers who have bestowed their trust in Omnigel all these years making it India’s no1 pain recovery gel.”

     

     

  • The campaign brings to light the untold stories of Sahayaks

    Geometry Encompass highlights selfless cause of Sahayaks for Omnigel

    By A Correspondent

     

    Geometry Encompass has conceptualised an on-ground activation for pain gel, Omnigel. Acknowledging the spirit of the helpers and workers at the Magh Mela event held every year, the campaign highlights their selfless service, while equipping them with a unique solution that facilitates them with Omnigel to recover from everyday pain.

     

    Commenting on the campaign, Shivam Puri, CEO, Cipla Health said: “We feel privileged to be a part of the Magh Mela, and to have the opportunity to service the undeterred Sahayaks. Our initiative aimed at generating greater awareness about the brand and informing a larger audience about its multidisciplinary uses, especially the community that usually suffer from body pain but end up overlooking it due to lack of knowledge. We are happy that we could be their ‘friend’ all through the mela.”

     

    Added Madhurya Alankaar, Creative Group Head, Geometry Encompass, on the campaign: “Inspired by ornaments, keeping in mind the cultural significance a ‘Ratna’ holds in every Indian’s life. ‘Rahat Ratna’ serves as an innovative medium of sampling and ensures that Omnigel is always available in times of need for our real-life heroes, Sahayaks.” Adding to this Sandeep Gaur, Associate Creative Director, said -“It was pivotal we bring out the Sayahak’s contributions within the journey of devotees in its natural environment and this is what we have tried encapsulating in our film.”

     

     

  • The brand is now directly communicating its strengths through a TVC

    Don’t let pain prohibit freedom, notes Omnigel in ad

    By A Correspondent

     

    Cipla’s Omnigel has launched its ad campaign to strike a chord with Indians while reinforcing that Omnigel keeps one pain-free and uninterrupted.

     

    Said R Gopalakrishnan, Senior Vice President and Head, India Generics at Cipla: “Over two decades, Omnigel has been recommended by a large number of pharmacists for body pain caused by various reasons. Through the television commercial we aim to inform those individuals, troubled by recurrent aches, about Omnigel, which helps with beneficial and speedy solutions. The gel has a unique formula which not only provides relief but also leads to a faster recovery.”

     

    Commenting on the same, Shivam Puri, CEO, Cipla Health said, “We are humbled by how our consumers have bestowed their trust in Omnigel all these years. The primary objective of this television commercial is to inform individuals about not missing out on the little joys of life due to any kind of body pain, for which easy and immediate solutions are available. Our brand tends to give multiple solutions for a large number of body ache related issues.”

     

     

  • The account was won in a multi-agency pitch

    Madison wins Cipla Health mandate

    By A Correspondent

     

    Madison Media has been appointed as Media AoR for Cipla Health, one of the leading consumer healthcare companies. The account was won in a multi-agency pitch. The agency will handle the entire media mandate including print, television, radio, cinema, outdoor, digital and social media.

     

    Remarking on the collaboration, Shivam Puri, CEO, Cipla Health said: “Cipla Health started with a vision to become the most preferred consumer healthcare company in India. We believe Madison Media’s strategic and integrated solutions will help us grow our brands. We look forward to a great association and long partnership with Madison Media.”

     

    Commenting on the new partnership, Vikram Sakhuja, Group CEO, Madison Media & OOH added: “Cipla Health has been in market with successful products such as Nicotex which helps reduce smoking and Cofsils Cough Drops that provide quick relief from sore throat and cough. We are confident that with our experience and expertise, we can substantially grow CHL’s OTC business manifold. Madison Media has had a great start to 2020 and we’re thrilled to have them on board and can’t wait to lend our prowess to their Brands.”

     

    Said Vanita Keswani, CEO, Madison Media: “It’s a lovely start to 2020 and winning the account of Cipla Health tops the list! The company is fast becoming a household name for most healthcare needs across age groups. We hope to create path-breaking campaigns for them.”

     

     

  • The campaign positions the brand as a friend during the whole journey of quitting cigarettes

    ‘We believe you can’, says Nicotex in latest ad campaign

    By A Correspondent

     

    Nicotex has unveiled its latest campaign ‘We believe you can’.

     

    Said Shivam Puri, Chief Executive Officer, Cipla Health: “At Cipla Health, we pride ourselves with bringing a portfolio of products to market, each of which makes a real difference to consumers. Tobacco consumption contributes to over 54% of non-communicable disease related death today. Nicotex, our smoking cessation product has been improving the lives of people by helping them quit smoking for more than 11 years. Based on the proven principle of Nicotine Replacement Therapy, the product is available in three different formats, gums, patches and lozenges. It was built on the vision of making India smoking-free and today is proud to be the country’s No. 1 doctor prescribed brand. Our new campaign is an attempt to reassure people that the struggle and faltering attempts are understandable and part of a journey that eventually culminates in success. With this, we want to strike an emotional chord and reassure individuals that Nicotex is there to hand-hold them through the whole process of quitting cigarettes.”