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Tag: Shiva Krishnamurthy

  • Launches 'Idhu Namma campaign'

    Brooke Bond 3 Roses collaborates with CSK for new TVC

    By Our Staff

     

    Brooke Bond 3 Roses tea brand launched its new TVC Idhu Namma Tea(m), where it has partnered with the IPL team ‘Chennai Super Kings’ for its 15th edition. The campaign highlights the message of ‘Idhu Namma Tea, Idhu Namma Team’ (It’s our Tea, It’s our Team) to connect with the audience by accepting and trusting the new members of CSK.

     

    Said Shiva Krishnamurthy, Vice President, Tea & Foods (HUL): “Brooke Bond 3 Roses is South India’s most loved tea brand and an icon of Tamil Nadu. Being Tamil Nadu’s favourite tea, we are happy to partner with Tamil Nadu’s favourite tea(m), Chennai Super Kings, during this year’s IPL. Our Idhu Namma tea(m) campaign celebrates Tamilians’ love for 3 Roses tea and for CSK with lots of warmth and affection.”

     

    Added Ajay Mehta, Senior Vice President, Mindshare: “With the IPL season, we took this golden opportunity to associate with Chennai Super Kings, a team that unifies entire Tamil Nadu and resonates well with the brand’s philosophy of togetherness. The films capture this in a light-hearted manner and that too over a cup of tea.”

     

     

  • The campaign attempts to shatter the stigma through a simple message

    Red Label highlights need for benevolence in campaign

    By A Correspondent

     

    Brooke Bond Red Label has launched its latest ad film emphasising on the importance of compassion during these difficult times. The campaign attempts to shatter the stigma through a simple message: being told to stay alone is not the same as being left alone.

     

    Said Kainaz Karmakar and Harshad Rajadhyaksha, Chief Creative Officers, Ogilvy India, on the campaign: “Social distancing is the need of the hour but the paranoia in people makes them act in an extreme fashion. This often leads to ostracism of the person suffering from Covid-19. Not only does she or he have to deal with the illness but also the stigma and rejection. Brooke Bond Red Label believes that togetherness can prevail at all times. Yes. You can be physically distant and find a way to care for someone. With this in mind, Chinmay and Akshay wrote the story. Credit to them and the director Buddy, for producing it so beautifully.”

     

    Added Shiva Krishnamurthy, Vice President – Tea & Foods, HUL: “We can be socially connected even while we are physically distant’ is the message that Brooke Bond Red Label would like to convey through this new film. Brooke Bond Red Label’s purpose is to make India more inclusive. We strongly believe that a tasty cup of tea can help overcome prejudices that come in the way of bringing people together. Set in today’s times, this film is yet another execution of our long running Swad Apnepan Ka campaign.”

     

     

  • It highlights food preferences and the silent divide that exists between vegetarians and non-vegetarians

    Red Label highlights food preferences in latest ad film

    By A Correspondent

     

    Red Label has launched its new campaign that brings to the fore the issue of food preferences and the silent divide that exists between vegetarians and non-vegetarians.

     

    Said Shiva Krishnamurthy, Vice President, Tea & Foods at Hindustan Unilever: “Brooke Bond Red Label’s purpose is to make India more inclusive. We believe in confronting and challenging prejudices that come in the way of being more inclusive. Our latest TVC challenges one such prejudice in a light hearted manner over a tasty cup of tea. We hope that people will love it as much as they have loved all the earlier commercials of our ongoing Swad Apnepan Ka campaign”

     

     

  • The transgender band performed at International Festival of Creativity in Cannes

    Brooke Bond Red Label 6-pack band live at Cannes

    By A Correspondent

     

    At Cannes 2016, it won for Mindshare the coveted Grand Prix Glass Lion. A year later, India’s first transgender band, the Brooke Bond Red Label 6-Pack Band performed live at Cannes, its first in an international arena.

     

    Speaking about the event, Shiva Krishnamurthy, Brooke Bond Red Label spokesperson and Category Head – Tea, Hindustan Unilever Limited, said: “It is a wonderful feeling to see the Brooke Bond Red Label 6 Pack band getting acknowledgement and accolades at the Oscars of advertising. It feels great to know that through our association with the campaign, we have been able to spread our message of inclusiveness, encourage people to become more accepting, break barriers and bond over a cup of tea.”

     

    The campaign is also a ‘best-in-class’ example of Unilever’s Unstereotype initiative in action. Unstereotype, launched last year at the 2016 Cannes Lion Festival of Creativity, aims to advance advertising away from stereotypical portrayals of gender; delivering fresh campaigns that are more relevant to today’s consumer. The Brooke Bond Real Label 6-pack Band was formed in response to the insight that deep-rooted stereotypes hold us back from forming new relationships.

     

    Added Gauravjeet Singh, Head Media South Asia for Hindustan Unilever: “We are grateful to the committee at the Festival of Creativity, Cannes to recognise the Brooke Bond Red Label 6-Pack Band. The journey of the band has been challenging as they have fought social barriers throughout their lives without losing hope. The strength of these 6 individuals is truly inspiring and today we see them perform on a global platform.”
    Said Amin Lakhani, Leader, Fulcrum, Mindshare South Asia: “It is indeed a proud moment for India as our work is showcased at Cannes – the mecca of creativity. We are grateful to the Festival of Creativity, Cannes and to the Mindshare global leadership to recognise the Brooke Bond Red Label 6-pack band, and invite them to perform for a global audience. This is a testimony and belief in our work that began almost two years ago at the HUL Content Day in June 2015. The band faced a lot of challenges throughout their journey, which now culminates to the Cannes stage. Their inspiring performance today is symbolic to their determination and ‘make it happen’ spirit. Truly a collaborative effort between Unilever, Mindshare, Yash Raj Films & Music boutique- who have partnered in this magnificent journey”

     

    Added Ashish Patil, Head of Y-Films, Producer, Brooke Bond Red Label 6-Pack Band said, “We have always known that music can change the world because it can change people. We are super thrilled that our little band, India’s 1st Transgender band, the Booke Bond Red Label 6-Pack Band is on such a massive platform at the prestigious Cannes festival. Here’s hoping we can take this important message of love and equality out to as many people in the world as possible. Full power to them!”