MxMIndia

Tag: Shitanshu Jhunjhunwalla

  • The brand has earlier worked with agencies like Wunderman Thompson, RK Swamy BBDO and Bates

    Turtle ropes in Shreyansh for its creatives

    By Our Staff

     

    Apparel brand Turtle has brought on board Kolkata-headquartered Shreyansh Innovations as its creative agency. As part of the mandate, Shreyansh Innovations will handle the creative duties for mainline as well as digital and has already started working on different campaigns for the brand’s collections.

     

    Shitanshu Jhunjhunwalla
    Shitanshu Jhunjhunwalla

    Speaking on the win, Shitanshu Jhunjhunwalla, MD, Turtle Limited said: “We are excited to get Shreyansh Innovations on board as our creative and digital agency in the next phase of our brand journey. We feel with Shreyansh’s deep understanding of the apparel and retail sector, their diverse talent pool, and their personal touch we would see some fresh and innovative work ahead keeping us relevant and emotionally connected with our consumers.”

     

    Shreyansh Baid
    Shreyansh Baid

    Added Shreyansh Baid, Founder Director, Shreyansh Innovations: “Turtle is perhaps one of the biggest success stories to emerge out of Eastern India in the formal/semi-formal category. It has constantly redefined trends at a national level, and to partner with such an exciting brand is an honour for us. For the last many years, we have constantly set benchmarks in the traditional wear category with Manyavar, and this time we will strive to act as a great bridge between Turtle and its target audience too.”

     

  • Turtle has a pan India presence with its own Turtle Stores as well as TurtleOnline.com

    Havas Media wins digital mandate of Turtle

    By A Correspondent

     

    Havas Media has won the digital mandate of Turtle Limited. The Turtle mandate includes media planning and buying and digital solutions including social, search and mobile. The account will be lead out of Havas Media’s Kolkata office.

     

    Turtle has a pan India presence with its own Turtle Stores as well as TurtleOnline.com. It also retails through leading online and store-in-store outfits which also includes the large format stores.

     

    Shitanshu Jhunjhunwalla

    Shitanshu Jhunjhunwalla, Director Turtle Limited said, “Turtle is young and ambitious. We are on a high growth path and looking to expand our pan India footprint. At our core is delivering value, variety, quality and a great experience to our customer. Havas Media shares the same passion and philosophy of being meaningful. Their understanding of the category and customised digital strategy are in line with our growth plans and we look at them as long term partners.”

     

     

    Anita Nayyar

    Anita Nayyar, CEO, Havas Media Group India and South Asia explained, “Turtle is in a fast growing, interesting and challenging category. Today’s Indian male is always on the move, has a sense of style, likes choice and dresses for the occasion. We look forward to partnering with Team Turtle to scale their offering to the digitally engaged mobile Indian male.”

     

     

    Mohit Joshi

    Mohit Joshi, Managing Director, Havas Media India, continued, “This is a good win – a great brand and team to work with. Havas has been on a winning spree of mandates with digital focus. We are glad that clients find us as the go-to brand keyed in on their marketing plans. The win further boosts our Kolkata operations.”