Tag: Shishir Joshi

  • Star India join hands with Project Mumbai

    By A Correspondent

     

    In an effort to support the Covid-19 outbreak response, Star India and Disney+ Hotstar have partnered with the former journalist Shishir Joshi-spearheaded Project Mumbai to provide over 200,000 Personal Protection Equipment (PPE) kits to health workers at BMC and an additional 10,000 khakhi-coloured kits for the Mumbai Police.

     

    Notes a communique: “Mumbai being the most hit by the pandemic, the support will aid the ongoing efforts in meeting the demand for PPE kits for almost four weeks. Showcasing solidarity with the numerous medical, health, and protection warriors, the initiative seeks to equip the selfless people who are at the front line battling the Covid-19 pandemic.”

     

     

  • Shishir Joshi: Journalism needs PR, desperately

    By Shishir Joshi

     

    “You guys have changed the way we watch news,” I remember an elderly businessman’s rather appreciative remark, when I had told him I work for a news network. This was a little over fifteen years ago. What he was referring to was his experience as a viewer of the earliest versions of the English Star News (then produced by NDTV) as opposed to years and years of watching state-owned Doordarshan.

     

    The world has come full circle. “You guys have changed the way we watch news,” is what a lot of people have begun saying to me, once again. However, this time, the appreciation of the previous decade has been replaced by a look otherwise reserved for skunks. Why have we become the favourite punching bags? How fair is the criticism? Are we, media or journalists, being singled out? Truth be told, journalism has invaded our lives to an extent second only to cell phones. And while one can debate on the boons and banes of a cell phone in our life, increasingly, people are finding nothing but faults in the journalism that they see or read. While there can be many a reason for journalism reaching such lows, there surely has been one defining image and line which has made us the butt of many a joke, and ridicule. And that is of a young, always-in-doubt-but-never-wrong journalist, clutching a ‘boom’ mike and seeking an answer for the priceless “aapko kaisa lag raha hai” question. This one line has been the unifying link between the umpteen reportages on rapes, molestations, thefts, murders, victories, losses, triumphs and earthquakes that we have seen on news television through interviews of people, common or uncommon. But the problem is larger.

     

    Increasingly, media practices and media men have become a subject of greater scrutiny. And for a profession which had been regarded so highly, gossip about A, B or She journalist’s fall is consumed with great sadistic pleasure. And to top it, there hasn’t been one big story in recent times where the credibility of some or the other mighty hasn’t been questioned. Be it Aroon Purie and his jet-lagged editorial, portions of which were picked up from Slate.com, or the ‘Radiagate’ tapes where the mightiest in television seemed to be breaking bread with bed-switchers, or down south, where the Hindu’s honcho N Ram conveniently edited colleague Chitra Subramaniam’s name from the Bofors’ expose’ credit lines, we seem to have been there and done that. It has been summed up scathingly by BV Venkat Rao in http://www.firstpost.com/india/why-the-fall-of-xerox-zakaria-is-unthinkable-in-indian-media-430088.html.

     

    The list seems unending. Every state seems to have a case too many of such violations. If Guwahati saw journalists accused of provoking molesters for a video story, Mumbai saw the arrest of a journalist on charges of conspiring to eliminate a former colleague. The latest is from Karnataka where journalists have been arrested as part of an ISI plot. The book threatens to get only thicker. There was a time when we had politicians, parliamentarians, businessmen, gangsters, extortionists, showmen and lobbyists, and social workers. Categories of businesses, vocations and professions. And then you had journalists, the ‘clean’ guys. Today, that line appears tampered with. It is either people from the ‘other’ categories doubling as journalists (and media owners) or worse, journalists wearing multiple hats. But this is not about where we have gone wrong. Or why.Or the ‘sensational’ and ‘breaking news’ which have become eyesores. It is about the numerous stories, the game changers, which miss our attention. For every 26/11 reportage where we have been accused of crossing the ethical line, there has been a December 3, when lakhs converged at the Gateway of India to express anger against the political spineless, resulting in ministers losing their jobs.

     

    For every free housing scheme that journalists have grabbed from Chief Ministers through the so called “press quota”, there has been the unearthing of the Adarsh scam, the CWG or the 2G scam. And for every Radiagate which saw journalists cross an ethical line, there has been a Coalgate expose. Relentless. Unending. Cases of exemplary journalism abound in non-urban, non-English media too. What I have pointed out are less than a handful of the hundreds of fabulous stories and efforts which journalists are working on, day in and out. For every Rakhi Sawant who gets some airtime on a news network, there are countless unsung heroes who are encouraged to become citizen journalists too, thanks to inspiring journalism. For every saanp-bicchoo story which makes it to some crime show of a news channel, there is also the story of a braveheart hospital attendant who saved lives in operation theatres when trained medical help was not within reach. For every case of public humiliation or molestation that gets played up for alleged TRP gains, there are stories of faces-in-the-crowd standing up against a road-rage bully. The 48-hour rescue operation of little Prince from a borewell in north India is now an oft repeated case study of the levels to which news networks have stooped for TRPs. But, was it only TV channels which gained or did the village also get transformed thanks to the media and political attention? Yes the latter did take place. But nobody seems to be talking about it. Or is it that people are no longer watching?

     

    Yes, journalism is indeed in need of serious review. Internally. And externally too. External autopsies have been done time and again. In these challenging times, under the guise of upholding free speech and democracy, every Narendra, Raj or Abu has tried surgical procedures to silence the media. For masses, it is vicarious pleasure over a cuppa chai. There is no doubt that for a vibrant democracy to thrive, it can’t be a more welcome change. Having said that, what journalism now needs is a desperate makeover. If to woo a Marathi manoos, an Uddhav can praise an estranged Raj’s political stunt, surely journalism can do with some PR.

     

    Networks need to play up some game-changer stories that talk of good journalism. Newspapers and social media could follow suit. Prime time can also have some promotions of non-‘sensational’ but ‘real ‘stories. People, viewers, on the other hand need to get out of their drawing-room gossip mode and start writing in to networks on what they need more, rather than stuff themselves with pap. A bit of PR on image building and reputation management could do wonders to a sagging morale. Don’t get me wrong. We aren’t talking of hiring a PR agency here. But well, in the world of paid and private treaty journalism, a bit of philanthropy from journalism’s first cousin, PR, at least in spirit, can work wonders. Applications are invited. In confidence. Beep beep, pings the inbox. Applications have already begun pouring in. Uh oh. …Anybody other than Nira Radia please…?

     

    For those away from ground reality, journalism and PR have always shared a love-hate relationship. Journalists are accused of being egoistic, badly behaved (on the phone) and always ones to take a short cut. PR people on the other hand are seen to be clueless at their jobs, too busy ‘selling’ a story rather than defining it on merit, and flaky. Can the twain, then, meet?

     

    Shishir Joshi is the co-founder of Journalism Mentor, and till recently was Group Editorial Director of the Mid-Day group of publications.

     

  • Don’t be scared of the Dolly Bindras in media: Shishir Joshi

    By Shishir Joshi

     

    This is not in defence of the media. As you read along, you may realize it. In fact, it is quite to the contrary.

    Foremost, let me lay down some of the allegations against the media and some of the prevailing perceptions;

    That the media is a king-maker. That it is corrupt. That it is far away from the realities impacting the society. And that it thrives on sensationalism.

    Partly, it is the media, itself, which is to blame. For the corruption. (Bhrasht-aachar; read, corrupt behaviour.) And for the perception.

    Let’s start with the most recent one. Media as the king-maker. Allegations which have shattered the holier than thou image. And as eminent journalist Arun Shourie put it in a TV show, “Time and again instances have come up where journalists themselves have been responsible for the betrayal.”

    Many, largely unrelated to media, strongly believe media is corrupt. Unfortunately, what they mean by ‘Media’, could really be a handful, but, those who get branded, are just any and everyone who is associated with ‘media’.

    So, to begin with, here’s a dekko to clarify some prevailing misconceptions.

    Very few people really know and understand how a news organization operates. In the fifty-odd people who work, in what is seen by the outside world as the ‘powerful’ editorial of any news organization, a little less than half, say twenty or so, are what everyone knows as Reporters (working Journalists in the real sense).

    They are the ones who have a contact with the ‘outside’ world. Or, that, the outside world really knows about. (The other non-reporter face known to the high and mighty could be the editor, but, increasingly, it is the CEO or the Marketing /sales head who is a far more ‘popular’ face.

    Within those twenty reporters, barely four or five such Journalists deal/interact with those in High places; by this, I mean, with Political heavyweights (by Reporters covering the political beat) film stars (mind you, not any film start, but only the big five of Hindi cinema) and Sports, again, here not just any sport or any sports heavyweight, but Cricket an d the mighty Sachin, no less.

    So now, of an approximate 50 odd, we have come down to the top five in any Editorial, who have the opportunity to rub shoulders with the Rajas (not to be mistaken with Spectrum Raja. And within that, on a rare occasion will one odd Journalist really mis-use his seat or position.

    All this also depends on the reach and impact that the Media house commands, in circulation or readership. (NDTV among policy makers and Hindustan Times in Delhi do count for being heavy weights…umm… what a coincidence). Needless to say, a fancy designation helps.

    So if a Managing Editor of one among many many many media organizations is found to step into grey area or is caught on tape, mediating or promising solutions, this could be just ONE he or she caught in the act isn’t it? Is it then fair to brand all of media as corrupt?

    It may be unfair. But the guilty, is the media itself. And some of these journos in power. And the perception that they have created.

    How often have we seen PRESS stickers adorning two wheelers and cars of media persons. Any self respecting journalist who holds a valid identity card from his organization will tell you that these stickers are not required. Not required unless you are using them to ensure the traffic cop does not stop you.

    Maybe those using these stickers do not know this, but the ‘public’ and the traffic police surely believe this is the reason.

    To say press stickers are by themselves to blame, would be highly unfair.

    We also have a mushrooming number of ‘king-maker’ journalists. Who throw names, host parties and ensure that the bigwigs attend their private dos.

    Rarely does the ‘King’ , either a big-ticket politician or a film star, not oblige. Graciously, he ensures that the journalist is addressed by his first name, and a few back slaps later, the powerful man is back in his den.

    Only a handful would cringe at the thought of a powerful and popular name walk into your living room and back-slap you, chat up your family and share a chai with you. What the action leaves behind is you, the journo beaming from ear to ear, like a fat cat having stolen a bowlful of cream, with the rest of your family, friends and neighbours in a daze.

    Mind you, there is nothing wrong in the high and mighty visiting you.

    But, where the hacks go wrong, is when they start believing that powerful are in love with you the person and not you the Journalist. I promise you, it can’t be further away from the truth, in most cases.

    And as you bathe in the halo of the big one calling you by your first name and your family and some friends gazing at you with renewed affection and respect, you fail to see the rest of the neighborhood, who see you as an ass-licker. That is perception, as it gets created.

    You, in fact are an ass with a big bloated ego, refusing to see the writing on the wall. “You are so dear to me,” says the politician and you glean with pride. What you don’t read between that line is he muttering under his breath that “I accept you only with your designation and organization.”

    The power of a journalist, in today’s age (unless his good deeds speak volumes) is like the hair on the head, the tooth in your gums and the nail on your fingers. It is valued only when it is in its place. Worthless when chopped.

    There was a time when Journalists wielded the power of the pen. The power, by what they wrote. Based on facts and fair play. That was power. Real power laced with absolute respect.

    Today, the power has corrupted. Absolute power (based on a belief that he is the king maker) has corrupted absolutely.

    The far and few, but absolutely corrupt journalist is powerful not by what he is capable of writing, but his ability to WITHHOLD information. The power to conceal a story, often at the cost of a favour, or as seems in the case of the Radia tapes, through an alleged TRADE-OFF makes the corrupt journalist in the lot nothing less than a white-collared extortionist.

    But you hate them, you call them names and yet, you do not speak out against them. What is it that scares people when it comes to speaking up? Or speaking out? Unless it is in hushed tones? Politicians have been hurling abuses at each other, taking names, in the spectrum scam. But no one has dared name the journalist(s) or media houses at all. Only after social media (and later a few magazines) began talking about it, have names begun cropping up. The role of the journalists is beginning to get scrutinized.

    While social media has been active in this case, mainstream media has been largely mute. Be kind to thy comrades for they may one day come and lord over us. Is that the reason why?

    But what stops the rest of the world from talking about these names in public? Two reasonings come to my mind.

    One, Industry captains do not wish to rub India’s much watched English channel(s) and powerful newspapers the wrong way. “I am seen on it, quoted by them and would continue wanting to be seen there” is what they believe. Any rubbishing of the network, or its key stake holders would mean, being blacked out.

    The second, and more real fear is of an unwarranted backlash. I call it the Dolly Bindra effect. Nobody wants to rub Media big-wigs the wrong way. However wrong they may be. They may be paper tigers, but tigers no doubt. Their byte is more poisonous than the (non existent) bite. They have a habit of bouncing back and, like the boxing cushion, slamming right into your nose.

    So, however much you dislike them, hate their guts, have evidence of their alleged wrongs or have taped conversations of political coziness, you would rather shut up and lead your life.

    After all, we all know what happened to Shweta Tiwari and Samir Soni on BiGG Boss season four when they took on Dolly Bindra, right? Shweta was stung in the face, Samir was ousted. And the one who got maximum press, was Dolly, who returned to the BiGG BOSS house with a bang.

    PS: Remaining quiet has never been a solution. Mute spectators to a crime too, are as much guilty as those perpetrating the crime.

    It is time you speak up against those, whom you believe are corrupt under the garb of being honest. It is important too. For others, Citizen Journalism, or social media, is a solution.

    For, isn’t it a commoner like you and me who exposed the Adarsh scam or the CWG or the initial lid of the various scams in recent times?

     

    Shishir Joshi is the co-founder of Journalism Mentor, and till recently was the Group Editorial Director of the Mid-Day group of publications.