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Tag: Shirish Agarwal

  • The campaign has been conceptualised by Wunderman Thompson South Asia

    WT unveils 3-part series for MirAIe

    By A Correspondent

     

    Panasonic India has launched its latest ad campaign that promotes its ‘MirAIe’ product offering. Powered by IoT and AI, MirAIe allows for customisation of sleep profiles on their air-conditioners such that one never has to wake up in the night feeling too cold.

     

    The campaign has been conceptualised by Wunderman Thompson (WT) South Asia.

     

    Said Shirish Agarwal, head of brand and marketing communications, Panasonic India: “At Panasonic, we are committed to our vision, of creating ‘A Better Life, A Better World’. We are constantly working on new and advanced innovations that enhance the experience of our consumers and to bringing these innovations to the Indian market. With the launch of our MirAIe platform, we bring to India the wonders of connected living – the joy of living every moment, with all of one’s chores and needs easily met, with barely a finger lifted. The campaign brings alive this sense of ease and fun that is possible in life when connected tech from the future is a possibility today.”

     

    Added Joy Chauhan – SVP & managing partner, Wunderman Thompson, Delhi: “Panasonic is an iconic name for appliances in India and across the world. The brand has proved its Japanese heritage of bringing innovations and cutting-edge technology that makes lives simpler, better. The campaign captures this message simply, through everyday life situations, therefore emphasizing more the difference that connected technology can mean to our lives.”

     

     

  • The digital campaign #RightToColour aims to promote equality by making everyone able to experience colours the same way

    Panasonic Lumix empowers colourblind photographers in latest ad film

    By A Correspondent

     

    On Republic Day, Panasonic Lumix and Dentsu Aegis Network empowered colourblind photographers with the #RightToColour through a specially designed viewfinder lens that helps to saturate and balance colour. Bringing the gift of colour, the digital campaign #RightToColour aims to promote equality by making everyone able to experience colours the same way.

     

    Talking about the campaign, Shirish Agarwal, Head, Brand and Marketing Communications, Panasonic India said: “Nearly 8 per cent of people in India suffer from some degree of colour-blindness, there only dream is to be able to see the world as we all see it. Through this campaign we wanted to bring alive the spirit of Republic Day by enabling those affected with the right to colours. Technology has always been at the core of our business and #RightToColour serves as a remarkable example of how innovative solutions can improve the lives of our customers.”

     

    Added Haresh Nayak, Managing Director, C Lab: “At C Lab we believe in creating solutions that enhance a consumers’ experience and subsequently, their lives. This builds brand advocacy and loyalty. Every time we work on a project we are enthralled to see how technology is bringing solutions that one could only dream of. Our effort to bring colour back into the lives of colour blind photographers is an example of what technology can do.”

     

     

  • Agarwal will be responsible for devising marketing strategy for products/services

    Panasonic India appoints Shirish Agarwal as the Head of Brand and Marketing Communications

    By A Correspondent

     

    Shirish Agarwal

    Panasonic India announced the appointment of Shirish Agarwal as the Head of Brand and Marketing Communications. Spearheading the vertical, he will be responsible for devising marketing strategy for products/services and driving sustainable growth for the company.

     

    Said Manish Sharma, President and CEO, India and South Asia, Panasonic India: “Panasonic India continues to be a valued employer for providing opportunities and leadership experiences that attract the best talent in the industry. We are delighted to welcome Shirish Agarwal at an opportune time when we are moving towards being a technology company that offers complete solutions for consumers and businesses alike. Panasonic has been on a powerful transformation journey towards sustainable, responsible and profitable growth and I look forward to Shirish taking this story to consumers, partners and stakeholders at large.”

     

    Added Agarwal on his appointment: “I am excited to join Panasonic, home to some of the most innovative solutions that have captured the consumer’s imagination. The company’s performance has truly been an inspiration that has seen some pioneering work creating a better life for consumers and a better world for businesses.