MxMIndia

Tag: Shibasish Sarkar

  • India’s Super Hero IP ‘Little Singham’ aims to shake-up kid’s genre

    Discovery Kids begins hunt for ‘Little Singham’

    By A Correspondent

     

    Discovery Kids, in collaboration with Rohit Shetty Picturez and Reliance Animation, has announced a new animation series ‘Little Singham’. Little Singham will be launched with 156 episodes and five tele features. The animation series will be aired in three languages – Hindi, Tamil and Telugu. Dabur Red Paste has come on-board as the title sponsor of Little Singham.

     

    Discovery India has tied-up with Indian Council for Child Welfare National Bravery Awards to inspire young children across the country. As a part of this tie-up, Discovery Kids will run a special Little Singham episode based on the real-life stories of ICCW National Bravery Award (ICCW NBA) winners. Two children – Sonu Mali (from Rajasthan) and Shivampet Ruchitha (from Hyderabad), recipient of ICCW NBA awards in 2016 and 2015 respectively were personally present on the occasion.

     

    “Little Singham was conceptualised based on an insight that every child wants to be a superhero, wants to help others if the situation arises. Little Singham, the brave young super cop, defends the residents of his home town Mirchi Nagar against all evil in this out and out entertaining animation series,” said film-maker Rohit Shetty. “We are delighted to have the august company of select brave police officials from Mumbai Police along with their children as well as ICCW National Bravery Award recipients on the launch of Little Singham. We respect their valor and hope that all the children across the country will get inspired to do more good for the society at large for a better tomorrow.”

     

    Speaking about Little Singham, Uttam Pal Singh- Head of Discovery Kids, said: “The kid’s genre in India has been largely devoid of ground-up superheroes. Little Singham is a very bold and at scale attempt to fill this gap. We have worked with a world class animation partner Reliance Animation to produce this masala faceted series rooted in action, adventure & comedy to attract attention of kids across the country.”

     

    Added Shibasish Sarkar, COO, Reliance Entertainment: “We are delighted that the Singham franchise is extending itself to kid’s genre in India. We are confident that kids across the country will love this new entertaining series. We have engaged as many 250 animation artists on this project who have been working for than 6 months to get ready for this mega launch. The presence of Rohit Shetty as a mentor of Little Singham will further help in penetrating deep across the country.”

     

     

  • Launches its first multilingual all-in-one entertainment App 'Chillx'

    Reliance Entertainment invests in digital media company – FunOnGo LLP

    By A Correspondent

     

    The Anil D Ambani-led Reliance Entertainment announced a new venture in a digital media content and distribution company called ‘FunOnGo Media & Entertainment LLP’.  Founded by Vijay Singh and Ujjwal Narayan, the company launched, its first called ‘Chillx’.

     

    Chillx is an entertainment-based platform aimed at placing the power of choice in the hands of consumers. The Androdi app will give consumers choice in languages, entertainment formats, genres as well as payment mechanisms.

     

    Said Sweta Agnihotri, CEO – Content Syndication, Reliance Entertainment- about Chillx; “While apps downloaded are mostly in line with global popularity, interest in content consumption in regional language is high. We see smartphone screen as a fantastic gateway to the consumer and our cross functional team will leverage its understanding of content and industry relationships to amplify value offering to the consumer.” The app is a digital entertainment departmental store that curates a mix of games, music, viral videos & clips, entertainment news, short films & full length movies.

     

    Added Shibasish Sarkar, Chief Operating Officer, Reliance Entertainment: “Digital platforms are encouraging a wider audience with diverse consumption patterns, we recognise that this calls for innovative approach in the manner we produce and present our content. The launch of Chillx is in line with our business vision.”