Shemaroo, media and entertainment house, has announced the appointment of two more key executives to further strengthen its leadership team. Arpit Mankar has been appointed as Head – Non-Bollywood Category and Abhishek Joshi will be Head of ShemarooMe, the OTT platform of Shemaroo.
Mankar will be responsible for developing content strategy for various regions in India and abroad, while Joshi will oversee the strategy, planning and operations of the platform.
Commenting on the new developments in the leadership team, Arghya Chakravarty, COO – Shemaroo said: “We are excited to onboard Abhishek and Arpit in our leadership team at Shemaroo. Their proven track record and diverse skill sets will be invaluable assets as we continue to drive growth and innovation across various B2C businesses. I extend my heartiest congratulations and wish them great success in their new roles.”
ShemarooMe, over-the-top (OTT) video streaming app, has announced a partnership with BSNL, telecom service providers to penetrate deeper into India. With this partnership, ShemarooMe will be a part of BSNLs newly launched Broadband plan of Rs. 999 where the users will get full access to ShemarooMe and ShemarooMe Gujaratis vast content library absolutely free.
This partnership will help leverage BSNL users to view entertaining content across various categories while ShemarooMe will be able to reach a wider audience. In addition to the access to its vast content library, partnering with ShemarooMe will have several benefits. It includes increasing the ticket price of their sale, increasing their revenue and engagement on their apps, amongst others. ShemarooMe has a strong partnership network with over 50 partners across platforms such as E-commerce, Banking & Payment App, Telecom, OEMs, Media, and ISPs/Broadband, etc.
This move comes as a strategic expansion as the brand gets access to the deeper pockets of India by way of reaching the diverse audiences. In its endeavour to continue entertaining through variety of content, ShemarooMe will offer the best of formats and mediums to consumers to choose from for their entertainment needs. This further strengthens Shemaroos partner ecosystem and brings immediate benefits to users of BSNL.
ShemarooMe, the video-on-demand streaming platform from Shemaroo Entertainment, has announced its association with Sony India to expand the Smart TVs content library. With this association, the ShemarooMe app will now be available for streaming exclusively on select Bravia Smart TVs. The platform offers a wide range of multi-genre, multi-regional content, including Bollywood Premieres, Bollywood Classics, Shemaroo Kids, and the best of Devotional, Comedy and Regional content.
Zubin Dubash
Said Zubin Dubash, COO – Digital, Shemaroo Entertainment: “We are extremely delighted to have partnered with Sony India to help expand their entertainment portfolio with ShemarooMe’s diverse content catalogue. Over the years, Sony’s Bravia television has truly revolutionized the way Indians watch content. With this strategic association, we aim to expand our OTT distribution and transform the TV viewing experience for consumers, giving them access to our rich legacy with the added convenience of streaming blockbuster Bollywood as well as regional movies and live events, seamlessly on their television sets.”
Added Ranvijay Singh, Head of the Bravia Business at Sony India: “We are glad to partner with Shemaroo Entertainment and help amplify their diverse content portfolio across India… With a rapid increase in the online content consumption, we are positive that this partnership will offer wholesome entertainment to our consumers.”
ShemarooMe has announced the launch of ‘ShemarooMe Box Office’, a platform that will give cinema curators/ producers an opportunity to access digital avenues.
ShemarooMe Box Office is poised to create an ecosystem for small budget Bollywood and Regional movies that have an audience but limited avenues to reach out to the viewers. To widen the scope of relevant audience reach for such films, ShemarooMe has also inked a strategic partnership with BookMyShow, India’s leading entertainment destination to ensure more cine-goers have access to the rich content made available by ShemarooMe.
Can book their tickets for these films by logging on www.bookmyshow.com or directly on the ShemarooMe App or www.ShemarooMe.com.
Hiren Gada
Commenting on the launch, Hiren Gada, CEO, Shemaroo Entertainment Limited, said: “During these trying times when moviegoers are missing watching new releases in theatres, we are glad that we can bring home some great releases. With ShemarooMe Box Office, we are creating a model for the film industry and audiences. Our association with BookMyShow will further redefine the consumer movie-going experience and bridge the gap for cinemagoers across India. We are absolutely confident that when cinemas are able to reopen safely, the public will once again respond to the unsurpassable big-screen experience, meanwhile our platform will be bridging the gap by entertaining audiences thereby living by the traits of Shemaroo being the platform for movie lovers at all times.
Added Zubin Dubash, COO Digital, Shemaroo Entertainment: “Covid-19 has made every organisation, innovate at the speed of light. ShemarooMe Box Office is an innovation that helps not only one organisation but the entire ecosystem – viewers get to watch new releases, producers get a transparent platform for release, ticketing partners get a model for the new normal. And ShemarooMe ensure it lives up to its promise of entertainment at all times.”
Said Ashish Saksena, COO – Cinemas, BookMyShow: “We are glad to partner with ShemarooMe to bring cinematic entertainment to the comfort and safety of audiences’ homes. We look forward to keep bringing newer options to experience entertainment for all our users.”
Tata Sky, India’s leading content distribution and Pay TV platform have announced their partnership with Shemaroo Entertainment Ltd., one of India’s leading content powerhouses. The partnership will see film and non-film entertainment through the ShemarooMe app available on Tata Sky Binge.
Speaking about this development, Pallavi Puri, Chief Commercial and Content Officer, Tata Sky, said: “At Tata Sky, we are always endeavouring to expand our content offerings and present best in class entertainment choices to our viewers. We have always believed in creating an enhanced and agile ecosystem of entertainment and our OTT aggregator platform, Tata Sky Binge has been a step towards that direction. To that end our partnership with ShemarooMe will not only help their content reach a wider set of audience but also give our Tata Sky Binge subscribers an even richer bouquet of quality content to choose from.”
Added Kranti Gada, COO, Shemaroo Entertainment: “We at Shemaroo always believe in delivering the best of entertainment to our audiences in the most preferred format and mediums. Our latest association and longstanding relationship with Tata Sky is a testimony to the same promise where together we will be delivering top notch entertainment through the most consumer centric value proposition and user-focused technologies. We are elated to partner with like minded brands who resonate our ideologies and help us enhance end to end viewing experience for the consumers.”
ShemarooMe has announced its partnership with Amazon Pay wherein customers can avail cashback of upto 40 per cent on Amazon Pay while subscribing for content on ShemarooMe. The partnership further eases user experience as consumers of both Android and iOS devices can access to ShemarooMe’s extensive content catalogue.
Zubin Dubash
Commenting on the association, Zubin Dubash, COO Digital, Shemaroo Entertainment Limited said: “We are excited to expand our payment options on ShemarooMe with Amazon Pay. Backed by all the attractive cashback offers from Amazon, we are sure our customers are going to be even more delighted.”
Manesh Mahatme
Added Manesh Mahatme Director – Experience and Merchant Acceptance, Amazon Pay India: “Even during these unprecedented times, we are committed to delivering the best experience for our customers. The partnership with ShemarooMe will enable customers to pay for their subscription seamlessly and enjoy world-class entertainment with a click of a button. We constantly strive to increase affordability and complete digital payments securely.”
Shemaroo Entertainment has launched its new OTT offering, ShemarooMe. ShemarooMe will offer diverse and exclusive content for an audience looking for Indian video content across Bollywood, Gujarati, Devotion, Punjabi, and Kids to cater to the needs of all age groups.
Said Hiren Gada, CEO, Shemaroo Entertainment: “This is a big leap for Shemaroo. As a company we have always understood the real pulse of the Indian audience and our history is a testimony to that. While Bollywood – both classic and contemporary – is our core strength, we aim to bring a rich and diverse offering far beyond that for the underserved consumers and definitely do more to sustain the nostalgia economy.â€
Added Zubin Dubash, COO, Digital, Shemaroo Entertainment: “Through ShemarooMe, we wish to pamper Indians with great content that can be watched over and over again. Great content needs greater technology. Our content is offered on a state of art, robust platform, with a road map of features to woo our audiences.  From live to linear to VOD content, we have all forms of consumption options available for our customers.   We will be expanding our OTT distribution   through strategic partnerships, to offer exciting content across multiple platforms catering to the target audience and we do hope this is cherished by our audiences who have supported us for over 55 years!â€
