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Tag: Shemaroo Entertainment Limited

  • Inks partnership with BookMyShow to cater to bring ‘Theatre Ka Maza Ghar Pe’ experience

    ShemarooMe launches Box Office for new releases directly on digital

    By A Correspondent

     

    ShemarooMe has announced the launch of ‘ShemarooMe Box Office’, a platform that will give cinema curators/ producers an opportunity to access digital avenues.

     

    ShemarooMe Box Office is poised to create an ecosystem for small budget Bollywood and Regional movies that have an audience but limited avenues to reach out to the viewers. To widen the scope of relevant audience reach for such films, ShemarooMe has also inked a strategic partnership with BookMyShow, India’s leading entertainment destination to ensure more cine-goers have access to the rich content made available by ShemarooMe.

     

    Can book their tickets for these films by logging on www.bookmyshow.com or directly on the ShemarooMe App or www.ShemarooMe.com.

     

    Hiren Gada

    Commenting on the launch, Hiren Gada, CEO, Shemaroo Entertainment Limited, said: “During these trying times when moviegoers are missing watching new releases in theatres, we are glad that we can bring home some great releases. With ShemarooMe Box Office, we are creating a model for the film industry and audiences. Our association with BookMyShow will further redefine the consumer movie-going experience and bridge the gap for cinemagoers across India. We are absolutely confident that when cinemas are able to reopen safely, the public will once again respond to the unsurpassable big-screen experience, meanwhile our platform will be bridging the gap by entertaining audiences thereby living by the traits of Shemaroo being the platform for movie lovers at all times.

     

    Added Zubin Dubash, COO Digital, Shemaroo Entertainment: “Covid-19 has made every organisation, innovate at the speed of light. ShemarooMe Box Office is an innovation that helps not only one organisation but the entire ecosystem – viewers get to watch new releases, producers get a transparent platform for release, ticketing partners get a model for the new normal. And ShemarooMe ensure it lives up to its promise of entertainment at all times.”

     

    Said Ashish Saksena, COO – Cinemas, BookMyShow: “We are glad to partner with ShemarooMe to bring cinematic entertainment to the comfort and safety of audiences’ homes. We look forward to keep bringing newer options to experience entertainment for all our users.”

     

     

  • The service was officially launched on 1st May 2020 at 6:00am

    Shemaroo TV launches with simulcast on Facebook

    By A Correspondent

     

    Shemaroo Entertainment has aired content of its flagship Hindi GEC, Shemaroo TV on Facebook. The service was officially launched on May 1, 2020 at 6am and the viewers can watch it live on Facebook.

     

    Hiren Gada

    Commenting on the launch, Hiren Gada, CEO, Shemaroo Entertainment Limited said: “Shemaroo Entertainment is known to experiment and create new records in the media and entertainment space. With this unique and industry first initiative, where our viewers will see Shemaroo TV live on Facebook, we hope to reach out to a new & wide set of audience and offer content that they would like to watch and enjoy in their free time.”

     

    Speaking on the occasion, Manish Chopra, Director and Head of Partnerships, Facebook India, remarked: “We are excited to see Shemaroo Entertainment launch its Hindi GEC Channel Shemaroo TV on Facebook. Simulcast of their shows on Facebook in inaugural week, will not only bring back the magic of popular TV shows for people across India, but is also a unique way to expand visibility of their programming, at a time when lockdown and social distancing because of COVID 19,  has led people to tune into more TV and social media.”

     

     

  • It has launched with the taglibe 'Badalte Aaj Ke Liye'

    Shemaroo TV too comes with a Hindi GEC

    A Correspondent

     

    Shemaroo Entertainment has launched a new Hindi GEC – Shemaroo TV. A free-to-air channel, Shemaroo TV targets Hindi-speaking markets with the tag line ‘Badalte Aaj Ke Liye.’

     

    Hiren Gada

    Commenting on the launch, Hiren Gada, CEO, Shemaroo Entertainment Limited, said: “We, at Shemaroo Entertainment, are constantly evolving and upscaling with the changing times. The content of Shemaroo is spread across different verticals through which we maintain a healthy relationship with viewers and advertisers equally. While we manage large digital platforms, entering into the broadcasting space will help us with reach and enable us to build a stronger affinity with the audiences. With the launch of our flagship channel, Shemaroo TV, we are excited to strengthen our presence in the industry and deliver our promise of entertaining the Indian audiences.”

     

    Added Sandeep Gupta, COO – Broadcast Business, Shemaroo Entertainment Limited: “If we see the current TV space and particularly the Free To Air space, there is large consumption of content but with less variety of shows and genres. Shemaroo TV will be enhancing the entertainment needs of the Indian audiences by its vast offerings of iconic shows, alongwith original shows across various genres. We have worked extensively to understand the needs of our consumers and have sharpened our insights based on what will appeal to them. Shemaroo TV will have an extensive reach and we aim to become one of the most popular destinations in the Free To Air General entertainment space.”

     

     

  • ShemarooMe to entertain the Asli fan of Bollywood and provide amazing cashback offers through this association with Amazon Pay

    ShemarooMe partners with Amazon Pay to offer content

    By A Correspondent

     

    ShemarooMe has announced its partnership with Amazon Pay wherein customers can avail cashback of upto 40 per cent on Amazon Pay while subscribing for content on ShemarooMe. The partnership further eases user experience as consumers of both Android and iOS devices can access to ShemarooMe’s extensive content catalogue.

     

    Zubin Dubash

    Commenting on the association, Zubin Dubash, COO Digital, Shemaroo Entertainment Limited said: “We are excited to expand our payment options on ShemarooMe with Amazon Pay. Backed by all the attractive cashback offers from Amazon, we are sure our customers are going to be even more delighted.”

     

     

    Manesh Mahatme

    Added Manesh Mahatme Director – Experience and Merchant Acceptance, Amazon Pay India: “Even during these unprecedented times, we are committed to delivering the best experience for our customers.  The partnership with ShemarooMe will enable customers to pay for their subscription seamlessly and enjoy world-class entertainment with a click of a button. We constantly strive to increase affordability and complete digital payments securely.”

     

     

  • The platform will offer a subscription service for a range of horror, thriller and crime related content

    Airtel and Shemaroo launch ‘The Horror TV’

    By A Correspondent

     

    Airtel Digital TV, the DTH arm of Bharti Airtel, and Shemaroo Entertainment have launched ‘The Horror TV – Ab Lagega Darr’ – a subscription-based service offering a variety of horror movies, TV shows and web series. The platform will offer a subscription service for a range of horror, thriller and crime related content.

     

    Said Richa Kalra, Product Lead – DTH, Bharti Airtel: “At Airtel, we are always innovating to expand our offerings with a discerning array of specially curated content to fulfil the preferences of each of our customers. Today, we are excited to launch a service which is a platform for horror and thriller content on TV. With an aim to truly delight our customers we promise to continue to add exciting content to our bouquet of entertainment offerings.”

     

    Commenting on the partnership, Kranti Gada, Chief Operating Officer, Shemaroo Entertainment Limited said, “The Horror TV – Ab Lagega Darr consists of the most popular and engaging horror content. The finest collection of movies, television shows, web series will definitely entice horror and thriller genre fans and fulfil our promise to provide the best entertainment packages. We are glad to partner with Airtel Digital TV and curate the innovative service in our effort to constantly delight the consumers.”

     

     

  • Shemaroo continues to redefine itself to respond to the disrupting consumer environment

    Ogilvy Mumbai wins creative mandate for Shemaroo Entertainment

    By A Correspondent

     

    Shemaroo Entertainment has awarded its creative duties to Ogilvy Mumbai. Said Hiren Gada, Director – Shemaroo Entertainment Limited: “We are delighted to have Ogilvy on board. We met multiple advertising agencies and while all of them had their own strengths, we were impressed by Ogilvy’s holistic thinking. We also found two very strong similarities between Shemaroo and Ogilvy and that is, the zeal to continuously innovate and value long term partnerships. We are really looking forward to an effective partnership.”

     

    Added Kunal Jeswani, CEO, Ogilvy India: “All brands go through cycles of evolution. Today, Shemaroo is perfectly poised to leverage its market insight, domain expertise and fantastic array of content to build its next cycle of brand value. Ogilvy is proud to partner with Shemaroo on this journey as a new age agency, building real brand value for our clients.”

     

     

  • This premium movie service will premiere latest blockbuster movies every Friday

    DishTV & Shemaroo jointly unveil Miniplex

    By A Correspondent

     

    In yet another move to expand their gradient of value-added services, dish TV has tied up with Shemaroo Entertainment, one of India’s leading entertainment content houses to launch a new premium service called Miniplex.

     

    This premium movie service will premiere latest blockbuster movies every Friday. Additionally, it’s is an ad free subscription based service which will also showcase other recent movies.

     

    With Miniplex, customers can avail premium movie content for a subscription fee of Rs 60 per month. This premium movie service will be available on channel number 212 on DishTV & Zing. Customers can easily activate this service by giving a missed call on 18002741100 or through SMS

     

    Speaking to the tie-up, Arun Kumar Kapoor, Chief Executive Officer, DishTV said: “Being a pioneer and market leader DishTV has always stood up to its promise of providing maximum Width and depth of content. We have always taken the lead in enhancing the value proposition and believes in providing the maximum and the best in entertainment to its subscribers. We are glad to announce our partnership with Shemaroo to launch Miniplex on our platform. The experience of watching latest movies at a click of a button has redefined the way consumers watch movies today. With this latest addition to our value added service we take the entertainment quotient a notch higher and allow movie buffs to watch latest blockbusters in the comfort of their home at relatively much reasonable cost.”

     

    Hiren Gada – Director, Shemaroo Entertainment Limited, shared his thoughts on the occasion: “We are glad to now launch Miniplex on DishTV. This tie up will enhance our reach across the country. A number of movies get released in theatres but go missing on TV. Miniplex intends to bridge this gap through premium ad free viewing experience. The service is already doing well on other platforms and we are happy to offer it to DishTV audience now.”

     

    Miniplex is a cross platform subscription-based movie premiere service that provides the audiences a unique opportunity to view Premiere and also Premium movie content for a nominal monthly subscription fee. The service offers an un-paralleled experience to the movie viewers with ease of consumption as movies are scheduled at fixed timings throughout the day.