MxMIndia

Tag: Shekhar Suman

  • Will bring a mix of satire and light-hearted comedy

    ‘Poll Khol’ returns on ABP News with new season

    By Our Staff

    ABP News brings another season of its iconic show ‘Poll Khol’. Hosted by Shekhar Suman it will delve into the current state of political affairs of the country. Since its inception in 2004, ‘Poll Khol’ has established itself as an outstanding election season property with a ‘no holds barred, light-hearted approach’ to Indian politics.

    Said Avinash Pandey, CEO, ABP Network: “At ABP News, we strive to inspire, enlighten, and engage our viewers through new concepts and unique shows. Poll Khol is one such show which is extremely distinctive and quirky in nature and has something in store for every kind of viewer. As India is all-set to witness the Vidhan Sabha elections this year, Poll Khol will bring the ongoing, crucial issues of the nation to the fore, in the most gripping and creative way.”

     

     

  • To be hosted by Shekhar Suman, who is know for his takeoffs on Bihari political leaders

    Shekhar Suman’s Poll Khol back on ABP News

    By A Correspondent

     

    ABP News has brought back Shekhar Suman’s ‘Poll Khol’, a satirical show on the current state of political affairs of the country.

     

    Hosted by yesteryear television superstar Shekhar Suman, the new season of the show, like every other, brings out the comical aspects of the political situations in his own inimitable way.

     

    Said Avinash Pandey, CEO, ABP Network: “ABP News has always differentiated itself in the vast sea of content through an ingenious approach. As the political battle of Bihar comes close, we want to ensure a comprehensive viewing experience. We are sure that this year also Poll Khol will keep the viewers glued to their TV screens.”

     

     

  • The campaign featuring Shekhar Suman is phased out in two parts; first teasers and then the launch of the TVC.

    Everest creates campaign for SAB TV’s Movers and Shakers

    By A Correspondent

     

    Movers & Shakers, arguably the biggest talk show India has ever seen, is returning on SAB TV, albeit with a whole new contemporary look and feel, but with Shekhar Suman at helm.

     

    Everest Brand Solutions has created the communication campaign for Movers and Shakers, which is phased out in two parts.

     

    Phase 1 kicked off the debate of what Shekhar would do the second time around. The teasers had Shekhar attempting, and miserably failing, at things like a hunger strike, boxing and cooking. Shekhar’s skills as an actor were fully exploited in the teasers.

     

    Next SAB TV’s Facebook fan page took things forward by asking people to suggest what Shekhar could do. Shekhar responded to each suggestion with witty takes.

     

    The final reveal (phase 2) happened with the launch of the TVC. Print and outdoor media are being used to support the launch exercise.

     

    Overall, the exercise generated tremendous engagement with responses pouring in.

     

    The ad films were shot in Mumbai and Chrome Pictures was commissioned to handle the production.

     

    Team Everest: Pramod Sharma, Bappaditya Shaha, Sandeep Sastikar, Sharif Sheikh, Nikhil Kapoor, Harish Shetty, Pooja Balani, Rahul Jauhari.

     

    Client Team: Anooj Kapoor, Harjeet Chhabra, Naranayan R.