MxMIndia

Tag: Shekhar Pandey

  • The film pays homage to the workforce at Adani Group for its relentless efforts

    Adani group expresses gratitude to frontline warriors with #GoodnessNeverStops

    By A Correspondent

     

     

    https://www.facebook.com/AdaniOnline/videos/227697331787084/

     

    Adani Group has joined hands with DDB Mudra to salute the frontline warriors with #GoodnessNeverStops. The film pays homage to the workforce at Adani Group for its relentless efforts and unwavering support during the lockdown amid the Covid-19 crisis.

     

    Elaborating on the objective of the campaign, Paresh Chaudhry, Group President – Corporate Brand Custodian, Adani Group said, “This crisis demanded continuous supply of certain essentials so that people can stay indoors safely. Thanks to our ever-reliable workforce, we were able to deliver when it mattered the most. This film is our tribute to our workforce and to all those who are working relentlessly to help bring the country back to normalcy.”

     

    Talking about the concept and execution, Shekhar Pandey, VP – Strategy, DDB Mudra said, “In this unprecedented scenario, there are so many fellow citizens who are putting duty and the country above everything else. This film is our tribute to all such brave hearts who are truly demonstrating the goodness that is inherent in humanity. As we faced various execution-related limitations due to lockdown, we decided to take up the animation route and produced this film totally in-house at our Ahmedabad office.”

     

     

  • Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strategy as given by the client and whatever else that went into creating a winning ad

    AdStrat | Nutrasweet: Sweet Ban Gaya Nutrasweet

    Shekhar Pandey - Associate Vice President, Mudra Ahmedabad.

     

    1. Name of the Campaign: Sweet BanGaya Nutrasweet

     

    2. The Brief: It is a better tasting sweetener. Hence world number 1. The brand has to be born big.

     

    3. Research insights: There are lot of people who are convinced about the “no sugar” or “less calorie” story and have tried these kind of sweeteners and quit because they do not like the taste. These people would be the ideal segment for “Nutrasweet”.

     

    4. The thought process behind the creative: It is to take ourselves less seriously and not come across as cleaver, intelligent sounding but to sound warm, humane and endearing. Not to look at a particular class of people but look at every sweet loving person.

     

    5. Media vehicles chosen: TV

     

    6. Key issues kept in mind while executing the ad: Just come across as warm and human.

     

    7. Does the treatment do justice to the brief?

    Yes

     

    8. What according to you is the differentiating factor about the ad?

    It does not talk “no sugar”. It does not talk “less calories”. It simply says don’t hesitate while having sweets because sweet has become nutrasweet.

     

    9. Market and client feedback: Extremely likeable.