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Tag: Shekhar Agarwal

  • With this, Havmor Ice Cream intends to connect with consumers at a "deeper level"

    Havmor launches web series

    By A Correspondent

     

    Havmor Ice Cream has launched its first ever web series- Havmor Passport, featuring actor Malhar Thakar.

     

    The series is written and directed by Manan Desai, co-founder of The Comedy Factory and has been conceptualized by Sideways. Each episode will be of six minutes, which will give a virtual tour of seven exotic international locations in seven different episodes, releasing one episode every Friday. The first episode went live on September 25 on the Havmor YouTube channel.

     

    Said Anindya Dutta, MD, Havmor Ice-cream: “We believe, at Havmor, our purpose is to be a catalyst for delightful moments in our consumers’ life. We do that very well by continuously bringing newer ice cream led experiences and best in class and quality. And now with ‘Havmor Passport’, we intend to amplify the fun and delight that we stand for. It is one of its kind concepts which has not been explored earlier. The whole purpose behind launching such content is to bring back positivity, connecting with our consumers and getting the conversation back to the category. The idea is to keep viewers entertained with an interesting series during such challenging times when travelling can be done only virtually.”

     

    Added Shekhar Agarwal, Head of Marketing, Havmor Ice Cream:  “This light-hearted series is aimed at everyone who can’t get enough of travel and ice-creams. Consumers are always on a lookout for exciting activities, and at present, the virtual tour is one of the most trending digital activities. The fact that people can’t step out and travel, we plan to take them on thrilling and memorable virtual tours.”

     

     

  • The agency will also be taking care of digital innovations, content creation and consumer engagement

    Havmor ropes in Windchimes as digital agency

    By A Correspondent

     

    Havmor ropes in Windchimes as its digital agency. The agency will be responsible for managing a 360-degree digital marketing and strategy for the brand which will include the entire social media marketing, handling websites and managing its online reputation. The agency will also be taking care of digital innovations, content creation and consumer engagement.

     

    Said Nimesh Shah, Head Maven, Windchimes Communications: “We are thrilled to step in as a digital agency partner for the brand Havmor. Our analytical and strategic understanding of digital audience and consumer behavior will drive the desired business results. We are confident that our association will help the brand gain a strong digital footprint and strengthen its digital presence.”

     

    Added Shekhar Agarwal, Marketing Head, Havmor: “We are pleased to join hands with Windchimes Communications and looking forward to our association. With the help of their expertise, we are aiming to reach and engage with the relevant set of audiences, creating more brand awareness, increasing visibility and taking the brand to the next level.”

     

     

  • Associates with influencers and artists to share what they would like to do post the lockdown

    Havmor launches #HavmorUnlockChallenge

    By A Correspondent

     

    After its digital campaign ‘Sabse Pehle Kya Karega?’, Havmor Ice Cream has launched a campaign titled #HavmorUnlockChallenge. The brand has associated with over 150 artists and influencers pan-India where they are sharing their most awaited activity post the lockdown through their respective social media handles.

     

    Said Shekhar Agarwal, Head of Marketing – Havmor Ice Cream: “Taking the earlier campaign a little further, this time we have launched #HavmorUnlockChallenge where we are asking everyone, what is the first thing they would like to do post the lockdown. We have also associated with artists and influencers across different platforms who are sharing their ideas on what they would like to do, in the most jovial way. Ice-cream is a source of happiness and by doing this, we are planning to add one more scoop of happiness to our consumers.”

     

    Influencers and popular celebrities from Gujarat including Malhar Thakar, Arohi Patel, Yash Sone and others have been a part of this campaign. Additionally, Kritika Sharma, Eshanya Maheshwari, have been engaging with their followers while enjoying a scoop of Havmor ice-cream through short videos.

     

     

  • The ad film aims to celebrate the mother and daughter relationship, breaking the stereotype by taking an unconventional route

    Havmor Ice Cream’s brand campaign for Mother’s Day

    By A Correspondent

     

    Havmor came up with a digital brand campaign celebrating the bond between a mother and daughter on the eve of Mother’s Day.

     

    Said Anindya Dutta, MD, Havmor Ice-cream: “We are utilizing our social media assets for the first time to celebrate a special day like Mother’s Day with our consumers. This is a very powerful idea to reach out and build an emotional connect and affinity with them. We are confident such initiatives will help in driving preference for the brand in the days to come.”

     

    Added Shekhar Agarwal, Head of Marketing, Havmor Ice-cream, said, “We wanted the film to bring a new side of our Mothers to the fore and allow them to celebrate their human-ness where they have every right to enjoy the kid in them. This campaign certainly stands out a new perspective and yet delivers a powerful message. We believe this new campaign will break the clutter and elevate Havmor`s proposition of being a caring and innovative brand.”