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Tag: Sheela Foam

  • Committed to provide a safe and convenient consumer experience at your doorstep #StaySafeWithSleepwell

    Sleepwell launches new consumer interface

    By A Correspondent

     

    Mattress brand Sleepwell from Sheela Foam Ltd has rolled out a campaign titled Sleepwell@Home.

     

    Said Rahul Gautam, Managing Director, Sheela Foam: “The health of our consumer has always been a priority for the company. In these times, we wanted to ensure our complete support to consumers by enabling access to a hygienic mattress in the most hygienic way. Right from the manufacturing process to the well-being of our staff and customers, we are taking all the precautionary measures to ensure everyone’s safety. We encourage our customers to avail convenience and safety of doorstep services with Sleepwell@Home.”

     

  • The current Covid-19 pandemic is a huge cause for concern

    Sleepwell encourages citizens to clock-in 8 hours of sleep

    By A Correspondent

     

    Sleepwell has launched a campaign to create awareness about the importance of sound sleep, especially, in today’s scenario.

     

    On the campaign, Sumit Sehgal – CMO, Sheela Foam said: “At Sleepwell, we firmly believe that to ensure good health, one must clock in a minimum of 8 hours of undisturbed sleep. Sleepwell has always pushed innovation with a focus on health and hygiene. In 2018, we introduced our Neem Fresche Technology to prevent allergies and certain diseases while asleep. The attempt now, is to raise awareness about how 8 hours of sound sleep can build up the body’s defenses. Research shows that sleep triggers the body’s natural healing and helps absorb nutrients better. Just some of the reasons why one should be making sure they get their 8 hours of sleep.”

     

     

  • Ogilvy is tasked with delivering an integrated marketing communications strategy across the business

    Ogilvy Delhi wins creative & digital duties of Sleepwell

    By A Correspondent

     

    Sheela Foam has appointed Ogilvy for the creative and digital duties of all its brands including the flagship brand Sleepwell. This was the result following a multi-agency pitch. The agency has been tasked with delivering an integrated marketing communications strategy across the business.

     

    Sumit Sehgal

    Speaking on the development, Sumit Sehgal – CMO, Sheela Foam: “We are stoked to have Ogilvy as our integrated communication partner. Ogilvy brings on board a high level of strategic thinking and we look forward to co-creating a new narrative in the category. Given Ogilvy’s credentials in creating India’s Most Loved Brands, we are confident of adding another to the list. Look forward to this relationship and the journey ahead.”

     

     

    Shouvik Roy

    Added Shouvik Roy, President & Head of Office, Ogilvy Delhi: “We are looking forward to some great work as an outcome of this new partnership. Our interactions with the Sheela Foam leadership team has been thoroughly enjoyable and we are all very excited about this new partnership.”