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Tag: Sheela Foam Ltd

  • The digital film is conceptualized and executed by Sideways Consulting

    SleepX campaigns for a good night’s sleep

    By Our Staff

     

    SleepX from Sheela Foam Ltd has announced the launch of a new campaign titled ‘Good sleep is your superpower’. The campaign highlights the impact of a good night’s sleep on one’s productivity and well-being during the hours they are awake.

     

    On the campaign, Sumit Sehgal, Business Head – ECommerce, Sheela Foam Ltd., said: “Sleep is our best energy source – both mental and physical. With the launch of our brand idea – ‘Good Sleep is your superpower’, we aim to build on the importance of good sleep that will help the millennial generation sleep better. Curve is one such innovative product which is designed basis our body contour with curved foam layers for a restful sleep. We will be launching many new bedroom products to enable consumer sleep better and power through the day.”

     

    Added Sreekumar Puthan Veetil and Namaah Kumar, Creative Leads, Sideways: “Indians are among the most sleep-deprived in the world. And the last 2 years have forced us all to look at our lives a little differently; to focus a bit more on our well-being, both mental and physical. And here, we sensed there was space for a sleep solutions brand like SleepX to engage in a conversation, educate and eventually help us realize the importance of a good night’s sleep.”

     

  • The campaign announces an exchange offer

    Sleepwell launches campaign wishing ‘A Healthy 2021’

    By A Correspondent

     

    Sleepwell, the mattress brand from Sheela Foam Ltd., ends the year with a new campaign, spreading the message of welcoming a healthy 2021. The campaign encourages customers to give up their old mattresses and bring home a brand new mattress for a healthy start.

     

    Speaking about the initiative, Mr. Sumit Sehgal, Chief Marketing Officer, Sheela Foam Ltd. said, “A priority for all consumers this year has been to make their homes safe. As we leave 2020 behind, it is important to also focus on sleeping better and the best way to do that is by upgrading your mattress to one that offers the best of both worlds- comfort and germ-free protection. Our wide range of mattresses come equipped with the special Neem Fresche technology, which is a win-win for everyone. We are confident that our year-end exchange offer will be well-received by our customers, helping them enjoy both a happy as well as a healthy New Year in 2021.”