MxMIndia

Tag: Shashwat Sharma

  • To reinforces India’s preference for network quality

    Taproot Dentsu films campaign for Airtel

    By Our Staff

     

    Bharti Airtel has rolled out a brand new brand campaign to showcase the disproportionate customer preference for its world-class network and differentiated services. The campaign has been conceived by Taproot Dentsu.

     

    Said Shashwat Sharma, Chief Marketing Officer, Bharti Airtel: “We have one and only one guiding principle – customer obsession. And it’s gratifying to see customers reward Airtel for constantly listening to them and innovating to serve them even better, especially at a time when the pandemic has redefined the normal. Today, Airtel has the highest number of active mobile subscribers in India and more importantly we believe we are leading in the hearts of customers.”

     

    Commenting on the film, Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu said, “When it comes to India’s telco of choice, winds of change have been brewing slowly, steadily and surely. And today, Airtel’s numbers are doing the talking. Our campaign is a reflection of this simple truth, told simply.”

     

  • The campaign has conceptualised by Arun Iyer’s Spring Marketing Capital and directed by Nitin Parmar, Equinox Films

    Airtel Xstream’s campaign by Equinox

    By A Correspondent

     

    Advertising production house Equinox Films has created a new campaign for Airtel Xstream titled ‘Jo Dekho, Bada Dekho’.

     

    The campaign has conceptualised by Arun Iyer’s Spring Marketing Capital and directed by Nitin Parmar, Equinox Films.

     

    Talking about the campaign, Shashwat Sharma, Chief Marketing & Brand Officer at Bharti Airtel said: “With Airtel Xstream, we aim to transform entertainment at home, in India. The content consumption habits have changed dramatically with users viewing content both across linear TV and App based new age content on mobile. We felt why should the best content out there be confined to viewing on small screen? Airtel Xstream enables a seamless viewing experience across both genres, on your large TV screen. Our partners Spring and Equinox have done a great job in bringing alive the larger-than-life viewing experience of Xstream, in this campaign. So from today –  ‘Jo Dekho Bada Dekho’.

     

    Heading the creative team, Arun Iyer, Founding Partner at Spring Marketing Capital said, “Airtel Xstream is a viewing experience like never before. Most people end up consuming content on their small screens and that is far from optimum. Which led us to the thought of Jo Dekho Bada Dekho. The execution was complex but Nitin and the team from Equinox were a delight to collaborate with in bringing this vision to life.”

     

    Added Nitin Parmar, Director at Equinox Films: “It’s always a pleasure collaborating with Airtel and the team at Spring. Making a commercial is a collaborative, team effort at the best of times and during the pandemic we really got a sense of how true that statement really is. The challenge with this commercial in particular was to visually explain the features of the product in a way that felt immersive and fun – Like a roller coaster ride. Tonnes of conference calls with creatives, client and technicians; hundreds of hours of zoom calls (sometimes across time zones) later- we are really happy with the end result. Airtel allows us to keep pushing our boundaries whilst keeping the creativity intact, and that’s what we love most about working with them”.

     

     

  • The TVCs feature Kurkure’s brand ambassador Akshay Kumar and Lay’s brand ambassador Ranbir Kapoor were launched promoting the initiative

    Kurkure & Lay’s kick off festive season campaign with AK & RK

    By A Correspondent

     

    Ahead of the upcoming festive season, Kurkure, has launched two campaigns. The campaigns promote an initiative with Airtel offering a special digital experience for all its prepaid customers. The TVCs feature Kurkure’s brand ambassador Akshay Kumar and Lay’s brand ambassador Ranbir Kapoor were launched promoting the initiative.

     

    Said Shashwat Sharma, Chief Marketing Officer, Bharti Airtel said: “At Airtel, we are obsessed about offering our customers the best network experience. We are thrilled to partner with PepsiCo India to help all their customers experience our award winning 4G data services. This also gives us the opportunity to reward our loyal customers with complimentary data and unlock a world of digital experiences on Airtel Thanks when they buy their favourite packet of snack.”

     

    Added Ritu Nakra, WPP Lead – PepsiCo Foods, India: “In the last few months we have truly understood the value of connecting with our friends and family. Keeping this in mind, the creative team at Wunderman Thompson developed the campaign idea for Lay’s which depicts that the answer to all your questions lies inside a Lay’s pack. Similarly, for Kurkure, the creative thought stemmed from the fact that everyone in the family is having chatpata fun in the kitchen with recipes. The integrated campaign developed by the WPP team at MS, VML and WT, brings this idea alive on this special initiative.”

     

    Said Dilen Gandhi, Senior Director and Category Head – Foods, PepsiCo India: “The ‘new normal’ has catapulted everyone into a more digital world than ever before. At PepsiCo India, as part of our digital first approach, we follow evolving digital trends and develop matching strategies. Our insights showed us that consumers are enjoying our products and seeking convenience while working and watching content at home. The special initiative with Airtel is therefore is perfect fit that will further compliment in-home experience of consumers. With festive season kicking in, the initiative, truly emphasize the importance of staying connected with friends and family.”

     

    The integrated campaign was developed by the WPP team at Mindshare, VML and Wunderman Thompson.

     

     

  • Customers can upgrade their Airtel Xstream Fibre plans to UNLIMITED DATA for just Rs 299/month

    Airtel Home Broadband is now ‘Xstream Fibre’

    By A Correspondent

     

    Bharti Airtel has unveiled a new brand identity ‘Airtel Xstream Fibre’ for its home broadband services.

     

    Said Shashwat Sharma, Chief Marketing Officer, Bharti Airtel: “We are delighted to roll out a refreshed brand identity for our home broadband services. It reflects our robust network capabilities that provide us a platform to serve the evolving needs of smart homes in a digitally connected India. Airtel Xstream Fibre plans offer even faster speeds, more data and can be upgraded to unlimited data benefit depending on the requirements of customers. This great value package is backed by best-in-class service experience.”

     

     

  • Happy mcgarrybowen designed the brand identity and visual language for the brand

    Happy mcgarrybowen designs identity for Airtel Xstream

    By A Correspondent

     

    Bharti Airtel has partnered with Happy mcgarrybowen to design the brand identity for Airtel Xstream, the digital entertainment platform by Airtel. As part of the exercise, Happy mcgarrybowen designed the brand identity and visual language for the brand.

     

    Speaking on the engagement, Shashwat Sharma, CMO, Airtel said: “The vision for the Airtel Xstream brand was to carve a voice that speaks to today’s young, technology ready consumer. We were building an India-first platform of digital entertainment services and this needed a disruptive and market-defining visual identity. Happy mcgarrybowen became our partner in bringing that vision to life. They helped create an identity that is current, aspirational and future-ready. It’s a great visual ethos of what Airtel Xstream promises to bring to the Indian consumer going forward.”

     

    Added Samarjit Choudhry, President, Happy mcgarrybowen: “Airtel is one of the most recognised brands in India. It has ushered in major changes in the way we use communication tools. With the launch of Xstream, they are once again on the cusp of changing our entertainment consumption habits. We have tried to capture the dynamic nature of the digital entertainment world, its confluence across platforms; obviously with the consumer at the centre of it.”

     

     

  • The mandate was awarded after a multi-agency pitch and will be handled by the Leo Burnett Delhi office

    Airtel adds Leo Burnett to its roster of agencies

    By A Correspondent

     

    Airtel has added Leo Burnett to the roaster of agencies. Leo Burnett will handle a host of B2B and B2C services across the businesses, including the BTL work and circle marketing campaigns. The mandate was awarded after a multi-agency pitch and will be handled by the Leo Burnett Delhi office.

     

    Shashwat Sharma

    Said Shashwat Sharma, Chief Marketing Officer, Bharti Airtel, India and South Asia: “Since Airtel’s launch 24 years ago, the brand has evolved to cater to changing consumer needs. As we move towards the era of digital transformation, we wanted to strengthen our equity amongst youth and as an innovation thought leader. We are confident that Leo Burnett with their new age thinking and strong execution excellence would help us to create a future ready brand.”

     

    Dheeraj Sinha

    Speaking about the win Dheeraj Sinha, Managing Director India & Chief Strategy Officer Leo Burnett, South Asia added: “This is a spectacular win for us and I am thankful to Airtel for the confidence they have reposed in our thinking, creative prowess and ability to deliver at scale. We believe in today’s times a brand needs to have multiple conversations with people across touchpoints. We look forward to building the future narrative for Airtel across the businesses.”

     

    Said Samir Gangahar President-North, Leo Burnett: “This is a milestone win for us and we are beyond thrilled that Airtel has decided to bring us on board. We are looking forward to working with the teams to create some distinctive and memorable work.”

     

     

  • The new campaign highlights the exclusive benefits Airtel customers get as part of its #AirtelThanks program

    Taproot relives the ‘Har Friend Zaroori Hota Hai’ magic with new campaign

    By A Correspondent

     

    To showcase the wide range of benefits of its recently re-launched customer program #AirtelThanks, Airtel has rolled out a new brand campaign, which we believe relives the ‘Har Friend Zaroori Hota Hai’ freshness created by Taproot not many moons ago.

     

    The new campaign, also conceived by Taproot Dentsu, takes a break from Airtel’s high speed 4G network imagery and has a refreshing and youthful feel. It will have a 360-degree media mix across multiple touch points including – TV, radio, digital, outdoor and cinema.

     

    Said Shashwat Sharma, Chief Marketing officer, Bharti Airtel: “This is a path breaking campaign in our brand journey that is built on customer obsession. #AirtelThanks is our way of rewarding our valued customers with some super benefits that not just add value but also differentiate the whole smartphone experience on our network. Our ambition is to build #AirtelThanks into a world-class platform in collaboration with our partners and take customer delight to the next level.”

     

    Added Agnello Dias, Chairman and Co-Founder, Taproot Denstu: “Airtel has one of the most loyal customer base in the country and Airtel Thanks is the brand’s way of acknowledging that loyalty through a range of rewards and benefits that are available only and only to Airtel customers. You won’t find these online or offline or through any other programme. This campaign kicks off the comprehensive first batch of benefits and there will be a continuing slew of more in the future… some of which even money can’t buy.”