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Tag: Shashi Ranjan

  • To streamline keyword optimisation for the personal care brands

    WatConsult partners Quartile for Sebamed’s Amazon Ads

    By Our Staff

     

    WatConsult, a hybrid digital agency from Dentsu India, has partnered with Quartile, an ad technology service provider for the proficient AI software to streamline and further improve keyword optimisation for Sebamed a personal care brands.

     

    Commenting on the collaboration, Shashi Ranjan, Country Head, Sebamed said: “As a brand, we are always pushing ourselves to evolve with the changing times and use the latest technology to deliver our promises. The partnership with Quartile has allowed us to take a step towards futuristic innovations and given us the confidence to use more such technological advancements for better results.”

     

    Added Heeru Dingra, CEO, Isobar India: “The e-commerce space is extremely competitive today. Hence, to distinguish your brand on every major marketing channel and maximize returns to fuel sales with cutting edge AI technology is an important yield factor in company performance. It is great to see that Sebamed has achieved phenomenal results through the WATConsult X Quartile partnership.”

     

    Said Sahil Shah, Managing Partner, WatConsult: “There are rapid advancements in the technological field and as a future-forward organisation, we aim to seamlessly integrate the latest technology with our brands. Quartile’s optimised technology has boosted Sebamed’s sponsored ad campaigns on Amazon. We look forward to leveraging more such advancements in providing the best tech solutions to our brands.”

     

  • The Womb is the agency

    Sebamed releases campaign titled ‘Filmstars kee nahi, science kee suno’

    By Our Staff

     

    Sebamed, a German personal care brand, has released a campaign titled ‘Filmstars kee nahi, science kee suno’ to demonstrate its superiority over market leaders in the soap category.

     

     

     

    Shashi Ranjan

    Commenting on future plans, Shashi Ranjan, India Head for Sebamed, said: “At Sebamed we stand for truth and transparency. During these unprecedented times, our wide portfolio of Skin & Hair care products with unique pH 5.5 benefit offers the new Gold standard to the consumers. We remain strategically committed to invest in attracting best talent, creating engaging brand stories and driving rapid distribution expansion across channels.”

     

    Added Konark Gaur, India Head of Marketing for Sebamed:  “Consumers today are re-evaluating their brand choices and are looking for brands that deliver on their promise. Sebamed, a brand that stands for honesty & authenticity wants to empower the consumers with the right information so that they can choose the best. We believe that product is always the hero and days of gimmicky advertising are counted.”

     

    Konark Gaur

    Said unnamed creative partner at The Womb: “The personal care industry has always been conditioned to follow standard beauty practices in order to make it appealing to the consumers. However, when we came across Sebamed and what the brand wanted to convey to its consumers, we decided to communicate the product truth through our campaign, without any silver coating. Striking the right balance between the bandwagon fallacy and authenticity, the brand is building a connection with its consumers through demonstration-based advertising with an honest approach.”

     

     

  • The creative mandate also includes its consumer products range

    USV appoints Lowe Lintas as brand partners for Sebamed

    By A Correspondent

     

    Healthcare company USV Private Limited has appointed Lowe Lintas as creative agency for its consumer business including SebaMed range of products. SebaMed is a premium skincare brand from Germany, best known for its pH5.5 products.

     

    Lowe Lintas won this business following a multi-agency pitch. The agency’s key mandate will be to launch SebaMed’s range of Baby and adult care products across both traditional and digital channels.

     

    Said Shashi Ranjan, Head – Consumer Products, USV: “We strive to provide an assurance to every mother that Sebamed range of products are superior in quality and are clinically proven to provide the best protection for babies right from Day 1. We see immense potential in this category to disrupt the market and hence we needed a partner who can do complete justice to our aspirations. Lowe Lintas had an intuitive understanding of what we’re trying to achieve and came up with a strategic approach which we resonated with and we are really looking forward to a great partnership.”

     

    Commenting on the win, Anaheeta Goenka – President, Lowe Lintas, added: “SebaMed is a great brand to work on, and we are really excited with the mandate! Lowe Lintas is known for creating challenger brands and disrupting the marketplace…and we look forward to the David vs Goliath fight in a category which is synonymous with a single player.”