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Tag: Shashi Arora

  • Lloyd appoints Ranveer Singh and Deepika Padukone as brand ambassadors

    By A Correspondent

    With an aim to connect with today’s millennials, Lloyd has roped in actors Ranveer Singh and Deepika Padukone as brand ambassadors. As part of the association, the couple will endorse Lloyd range of consumer durables.

    Speaking on this association, Shashi Arora, CEO, Lloyd said: “Both Ranveer and Deepika are an inspiration to Indian millennials and portrays a blend of talent, class and popularity that complements with Lloyd’s legacy and brand ethos. We are confident that this association will enable us explore new avenues for our continued growth and success and further strengthen our positioning in the consumer durable segment. We welcome both Ranveer & Deepika to the Lloyd’s family.”   

  • The campaign, based on the theme “Bank Hai Par AlagHai”, highlights Airtel Payments Bank’s differentiated banking model

    Airtel Payments Bankrolls outintegrated launch campaign

     

     

    Airtel Payments Bank has announced the roll out of a 360-degree launch campaign to showcase its digital banking offerings that offer customers a refreshing change from traditional banking.The campaign, based on the theme “Bank Hai Par AlagHai”,highlights Airtel Payments Bank’s differentiated banking model that leverages the vast network of neighbourhood Airtel retail outlets, which take convenient digital banking closer to the customer.

    The campaign is based on customer insights regarding their day to day experience with traditional banking and brings to fore some of the most common challenges faced by them. Airtel Payments Bank, which is leading the creation of a new category of banking in India, is trying to address some of these challenges with its innovative approach.

    Conceived by Taproot-Dentsu, the campaign will comprise of TV Commercials with support legs in Outdoor, Radio and Digital mediums, which will play a big role in delivering the message to the audience.

    Said Shashi Arora, MD & CEO, Airtel Payments Bank: “Airtel Payments Bank aims to take the banking closer to every Indian. Our simple and very convenient banking model thatleverages Airtel’s vast retail network will add a new dimension to the way India banks and contribute to financial inclusion in the country.”

    AddedAgnello Dias of Taproot-Dentsu: “Consumers are looking for simple and efficient modes of bankingand the thought behind the campaign was to look at the proposition from a common man’s perspective and his expectations from a bank. Airtel Payments Bank is leading the creation of an entirely new banking category in India and we have chosen an approach that is frank and engaging.”