MxMIndia

Tag: ShareChat

  • The mandate pre-dominantly includes media planning for the brand’s first commercial in Tamil language

    Mediacom wins ShareChat mandate

    By A Correspondent

     

    ShareChat has appointed MediaCom to handle its media mandate. The mandate pre-dominantly includes media planning for the brand’s first commercial in Tamil language.

     

    Commenting on the partnership, Sunil Kamath, Chief Business Officer, ShareChat said: “Tamil Nadu is one of the fastest growing userbase for ShareChat. With the campaign ‘Tamizhan da! Un Nanben da! we want to celebrate ShareChat’s success in the market. We are extremely excited about our first brand advertisement in Tamil and we believe that MediaCom’s experience and understanding of the market will help us penetrate and grow in India with their unique planning tools.”

     

    Said Navin Khemka, CEO, MediaCom South Asia, on the win: “Regional content is substantial, and it has captured the Indian market over time as the mass demand for it is growing exponentially. Also, the penetration of such platforms is more because of the varied features they offer. We are very excited to partner with ShareChat and help in growing the popularity of the brand.”

     

    The account will be managed and supervised by the MediaCom Delhi office under the supervision of Sudipto Chatterjee, General Manager, MediaCom.

     

     

  • The account will be managed out of Lowe Lintas Bangalore

    ShareChat appoints Lowe Lintas as its creative partner

     

     

    ShareChat has appointed Lowe Lintas to handle its creative duties. The mandate predominantly includes promoting app downloads and increasing the number of average daily users.

     

    Commenting on the appointment of Lowe Lintas, Sunil Kamath, Chief Business Officer, ShareChat said: “We have found an able partner in Lowe Lintas to help us connect better with our customers and strengthen preference for ShareChat. Their well-rounded experience across industries, strong planning and creative firepower gave us the confidence that together we can deliver not just a great marketing campaign but effective business results.”

     

    Talking about the win, Hari Krishnan, President, Lowe Lintas added: “ShareChat is a brand that is born out of love and pride. The interface, the features, the number of regional languages offered, etc., are proof of a well thought through Social Platform that is designed for India and by Indians. We were blown away by the popularity of the brand amongst regular users. We’re excited about this partnership and look forward to making ShareChat the social platform of choice for India.” The account will be managed out of Lowe Lintas Bengaluru.