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Tag: Sharat Dhall

  • Actor Ranbir Kapoor revels in entertaining campaign featuring Bollywood music classics

    Yatra launches new TVC, focuses on eCash and airfare-drop protection

    By A Correspondent

     

    Online travel portal Yatra.com has launched its new series of advertisement commercials featuring its brand ambassador Ranbir Kapoor.

     

    Commenting on the new TVC series that are conceptualised by Ogilvy, Sharat Dhall, COO (B2C), Yatra.com, said: “We are focused on innovating in terms of customer features and benefits, and this set of ads highlight two such industry first features –eCash loyalty points and the airfare-drop protection. With these films we are looking to attract new users to our fold, while retaining the connection with our existing customer base. The ads capture the best of Bollywood – entertaining, yet with a key consumer message, and hopefully will strike a chord with the audience.”

     

    Added Dhruv Mookerji, Creative, Ogilvy & Mather, Kolkata: “Bollywood has left a lasting impression on the cultural psyche of the nation. And with RanbirKapoor as the brand ambassador of Yatra, it seemed a perfect fit to merge the unique positioning of Yatra with the great musical legacy of the Kapoorkhandan.”

     

     

  • The campaign features Brand Ambassador Ranbir Kapoor

    Yatra.com turns ‘India ka travel planner’ in new ad

    By A Correspondent

     

    Online travel platform  Yatra.com has unveiled its latest advertising campaign featuring the new brand ambassador Ranbir Kapoor.

     

    Speaking on the occasion, Sharat Dhall, COO (B2C), Yatra.com, said: “Yatra provides an enriched travel experience, making it the perfect travel planner for every Indian consumer. With the launch of the new brand identity and the recent appointment of Ranbir as our brand ambassador, the idea is to create a brand connect with the new age Indian traveller and position Yatra as a versatile platform that has something to offer to everyone. Communicating the idea that we are ‘India ka travel planner’ is what the new campaign reflects. ”

     

    The film, crafted by Ogilvy & Mather, will use digital and television as the lead mediums.

     

     

  • Known for portraying versatile and youthful roles on screen, Ranbir Kapoor is a perfect fit for the brand

    Ranbir is Yatra’s brand ambassador

    By A Correspondent

     

    Yatra.com has announced Bollywood superstar and youth icon Ranbir Kapoor as its brand ambassador. Speaking on the association, Sharat Dhall, COO (B2C), Yatra.com, said: “Today Yatra is an evolved and contemporary travel marketplace which stands apart for the richness of its product & services. Ranbir’s persona is in line with these qualities, and he also brings with him a sense of casual coolness that today’s youth relates to. We welcome him to the Yatra family and hope that with this association we are able to create a strong impact in the minds of our audiences and customers at large.”

     

    Commenting on the occasion, Vikrant Mudaliar, Chief Marketing Officer, Yatra.com, said: “With Ranbir Kapoor coming on-board, we are confident of strengthening Yatra’s brand appeal and recall amongst our customers. Ranbir appeals to all age groups and demographics across the board and we are excited about using him in our marketing communication.”

     

  • New logo conveys a seamless travel experience delivered via Yatra's new marketplace model

    Yatra unveils new brand identity, seeks to connect with the new-age traveller

     

     

    Yatra has revealed its new brand identity and logo. The new identity captures the fluidity and smoothness of travel experiences that today’s Indian traveller seeks.

     

    Commenting on the occasion,Sharat Dhall, COO (B2C), Yatra said: “Today we are much more than a booking site for flights, hotels and packages. We are a travel marketplace. And our new logo symbolises just that. The change in brand identity is coupled with the evolution of Yatra’s product offering, covering an unmatched range across flights, hotels, holidays, bus, train, cabs, home stays, activities and cruises.”

     

    Speaking on the new brand identity, Vikrant Mudaliar, Chief Marketing Officer, Yatraadded: “The change in brand identity is not only about the change in logo and colour but also a change in what the brand stands for along with the branding elements such as tonality, communication, look and feel. The new red logo showcases the richness of our experience and the expansive depth of our product portfolio. It also helps us to stand out in an increasingly cluttered media environment and at the same time lends a sense of confidence and reliability to our brand. The changed Yatra logo is fluid, just like travel should be.”