MxMIndia

Tag: Sharad Singla

  • The campaign has been shot through a unique behind the scenes approach in a user-generated content style

    Adidas launches ‘Never Stop Creating’ ad campaign

    By A Correspondent

     

    Adidas India announced the launch of its campaign #NeverStopCreating’. Featuring cricketers Rohit Sharma, Kuldeep Yadav and Rishabh Pant, the campaign builds on the brand’s belief that creativity never stops, on or off the pitch.

     

    Speaking on the launch of the film, Sharad Singla, Brand Marketing Director, Adidas India said: “At Adidas we believe in the infinite power of creativity. “Never Stop Creating” is a campaign which has been developed keeping in mind this belief and the personalities of the three creators who lead adidas’s voice in cricket. The entire campaign has been focused keeping in mind digital media. It will appeal to creators and the consumers who are hooked online and are seeking fresh and exciting content on their favorite topics and heroes.”

     

     

  • The one-month-long campaign is aimed at reaching out to people who are enthusiastic about football across the 12-35 age bracket

    Adidas & Posterscope launch campaign to celebrate 2018 Football World Cup

    By A Correspondent

     

    We’ve read about this in the past, but here’s some more info. Posterscope India has rolled out an extensive outdoor campaign for the latest edition of the FIFA World Cup 2018 that is currently being held in Russia.

     

    Said Sharad Singla, senior manager activation – Adidas India: “We wanted to create a memorable experience and live the football fever. Through the OOH campaign we wanted to push the needle and surprise the fans with something new and innovative that can be carried out throughout the World Cup.”

     

    Add Aditya Goel, assistant vice president – Posterscope (North): “As Adidas is one of the prime sponsors of FIFA World Cup 2018, Posterscope tried to bring the experience and updates of all the matches to the football lovers. The team went ahead and integrated the data and technology and showed live scores of all matches during the World Cup in real time so that the commuters can catch up with the live updates. We were glad to meet the client’s expectations and ensuring smooth execution of the campaign.”

     

     

  • The core objective of the campaign is to build awareness about the launch of this flagship product from the house of Adidas

    Posterscope executes innovative 3D face for Adidas

    By A Correspondent

     

    Posterscope India has rolled out an OOH campaign to announce the launch of ‘Adidas Predator’. The one-month campaign is aimed at reaching out to people who are enthusiastic about football – both players and fans – across various age groups.

     

    Commenting on the campaign, Sharad Singla, Senior Manager- Omni channel marketing brand communication, Adidas said: “As a brand we wanted to make a bold statement, that was also in line with our product relaunch. We identified a powerful execution for outdoor which had an element of innovation, it brought to life the predatory instincts through the Pogba 3D execution on few sites.”

     

    Added Aditya Goel, Senior Business Director, Posterscope said: “This was a brief where we had to think beyond the work that we had already executed for Adidas in the past. The creative, servicing and operation teams at Posterscope came together to execute a larger than life size 3D model. It is something which has not been tried so far in the country in the OOH space.”